Note: This was originally published as the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer
Donald Trump’s election in 2016 created a significant amount of turmoil for Facebook, including accusations of improper data stewardship involving Cambridge Analytica, and a number of awkward appearances before Congressional committees, where founder and chief executive Mark Zuckerberg was questioned about the social network’s role in spreading disinformation related to everything from the 2016 election to the January 6 attack on the US Capitol building. According to a new book by two New York Times reporters, Cecilia Kang and Sheera Frenkel, the fallout from these events didn’t just cause external problems. It also reportedly created a rift between the Facebook CEO and his second-in-command, Sheryl Sandberg, the company’s chief operating officer and a former Google executive, who was hired in part for her Washington connections. “Mark Zuckerberg and Sheryl Sandberg’s Partnership Did Not Survive Trump,” said the Times headline on an excerpt from the book, which is entitled “Ugly Truth: Inside Facebook’s Battle for Domination.”
In particular, the book alleges that Zuckerberg took control of almost all matters related to Trump, including how to handle his posting of hate speech and disinformation, matters that would previously have been handled by Sandberg — and decisions she reportedly disagreed with, but didn’t want to bring up with the Facebook founder. The company, not surprisingly, denies any and all reports of a rift between the two most powerful people at the top of the company. “This book tells a false narrative based on selective interviews, many from disgruntled individuals, and cherry-picked facts,” Dani Lever, a Facebook spokesperson, told Insider in a statement. “The fault lines that the authors depict between Mark and Sheryl and the people who work with them do not exist. All of Mark’s direct reports work closely with Sheryl and hers with Mark. Sheryl’s role at the company has not changed.”
The alleged friction between Zuckerberg and his second-in-command isn’t the only turmoil the company is dealing with as a result of its handling of Trump, according to the book. Frenkel and Kang report that there is a significant amount of dissent within the ranks of the company’s employees as well, especially over the social network’s failure to act quickly to stop the flow of disinformation from the president’s account. Kang told NPR’s Fresh Air podcast that one of the most fascinating things about doing the reporting for the book — which the authors said involved more than 400 interviews — was talking to employees who “kept trying to raise the alarm, saying ‘This is a problem. We are spreading misinformation. We are letting the president spread misinformation and it’s being amplified by our own algorithms. Our systems aren’t working the way we predicted and we should do something.'”
Continue reading “New details on the friction Trump caused inside Facebook”







