Note: This was originally written for the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer
Not that long ago, the jumble of conspiracy theories and magical thinking known as QAnon was seen by many—if they even knew of it at all—as a sideshow confined to the darker corners of the internet, alternative communities like 4chan and 8chan, where people with a screw loose muttered to each other about the “deep state” and other cryptic phrases. Fast forward just a few years and there are more than a dozen people running for Congress who have expressed some form of support for QAnon theories, and the president and members of his family have retweeted accounts on Twitter that are part of the QAnon ecosystem. How did we get here, and what if anything should we be doing about this dangerous ideology? Do journalists help or harm those efforts when they cover QAnon, and if so how should they be treating it? To answer these and other related questions, we’ve been using CJR’s Galley discussion platform to talk with a number of journalists and other experts who specialize in QAnon and the spread of conspiracy theories and disinformation online.
“Am I surprised by QAnon’s rise? No,” said Parker Molloy, editor-at-large at Media Matters for America. “Anyone who’s been following media’s overly credulous coverage of right-wing conspiracies for the past several years could see this coming. Media cannot lift people with fringe beliefs into the mainstream, reward them, and then shake their heads wondering how those fringe beliefs became mainstream.” Molloy and others warn that the Q movement is adept at using media tactics to recruit new members. “Over the weekend there were a number of ‘Save The Children’ rallies that were essentially QAnon rallies, ostensibly about fighting child trafficking,” Molloy said. But many local news outlets “were more than happy to take their stated motivations at face value and without much scrutiny at all. Responsible reporting would have identified these rallies as QAnon-inspired, would have clearly stated that movement’s ties to terrorism, murder, and a number of other crimes.”
One risk as Q becomes more mainstream, says New York Times opinion writer Charlie Warzel, is that Q “will become a shiny object in the press and a lot of people who haven’t been paying attention to the movement will cover it poorly and sand down the edges of what is really a dangerous and fringe set of beliefs.” Warzel said he hasn’t written much on QAnon in part because “I was trying to be mindful about giving oxygen to this movement,” but that his feelings changed when NBC reported on the number of Facebook groups devoted to Q. “I’d been feeling that the movement had long-since reached critical mass but this felt like proof.” Will Sommer of the Daily Beast said that when he is thinking about reporting on a QAnon story, “I like to consider how much a real-world effect this is having. If it’s just a dumb internet belief, it’s not worth my time, my readers’ time, or the possibility that I’d be amplifying it. But once things start having an effect in the real world, I think it’s worth writing about.”
Continue reading “What should we do about QAnon now that it is mainstream?”







