Note: This was originally published in the daily newsletter at the Columbia Journalism Review, where I’m the chief digital writer
If you’re an independent writer or journalist, Facebook would like you to know that it wants to help you. With what? Just about everything: it wants to give you easy to use writing and publishing tools, so you can create websites and newsletters, and publish them in multiple places (including on Facebook, of course), and it wants to help you connect those sites and newsletters you create to groups that it will also help you create (on Facebook, naturally). And it wants to give you tools to attract subscribers to your writing, and other ways of generating revenue (i.e., ads), and all kinds of other non-specific helpful advice. We know all this because Campbell Brown, Facebook’s head of news partnerships, and Anthea Watson Strong, the company’s product manager for news, wrote a blog post in which they described all of these features and the ways in which they want to “empower independent writers, helping them reach new audiences and grow their businesses.” But the part that really caught the attention of those in the media is that Facebook says it is going to jump-start this new program by paying a “small subset” of independent writers.
Nowhere in this long statement of intent does anyone mention the name Substack, which is probably not surprising, because what Facebook is offering sounds like a carbon copy of what Substack provides to independent writers and journalists: a platform for their posts and newsletters, one in which Substack not only provides back-office support for subscriptions, but also doles out cash to a select group of writers in order to convince them to try out the platform. This “Substack Pro” program has been the source of some controversy recently, due to the fact that some of the writers the company has chosen to fund have expressed a range of what some find to be offensive opinions. For example, Scott Alexander, who writes a blog known as Astral Codex Ten (and was the subject of a controversial New York Times profile), has written positively about the idea of “human biodiversity,” which is often a code word for pseudo-scientific racism and/or eugenics. The list of others on the Substack Pro list (which the company has not made public) reportedly include Frederik de Boer, who promised he would retreat from public writing after he falsely accused another journalist of rape, but has since restarted his political blog.
While he isn’t being paid by Substack, Glenn Greenwald — the former Intercept writer — has used Substack to write about about New York Times journalist Taylor Lorenz, making it clear that he doesn’t think the harassment she has faced is as important as the harassment he has faced. And Graham Linehan has reportedly used his Substack newsletter to mock, mis-gender, and harass trans women. Substack co-founder Hamish Mackenzie said in a blog post that who they decide to pay isn’t based on the content of what they write, but merely on whether they will be successful (i.e., generate revenue) and that therefore these are not editorial decisions, but critics have pointed out that these are exactly the kinds of editorial decisions traditional media outlets often make. In any event, several writers and journalists have said they are leaving Substack, because they don’t want the revenue they generate from subscriptions to be used to fund opinions they disagree with. In response, Substack co-founder Chris Best tweeted “defund the thought police” (Substack’s founders have since tried to clarify that the Pro program supports a wide range of writers).
Continue reading “Facebook goes after Substack”







