
You may have seen the recent headlines about how a company called Niantic Spatial is using a database of real-world locations that was originally compiled by players of the mobile game Pokemon Go — a game that launched about a decade ago and quickly became an obsession for tens of millions of people, young and old. Niantic Spatial says it plans to use the 3D models and locations to make it easier for delivery robots to find specific addresses in order to drop off pizza or groceries or whatever they are doing. The company was spun off from Niantic last year, after it sold Pokemon Go and its other games to a company called Scopely, which is ultimately owned by the sovereign investment fund of Saudi Arabia. Pokemon Go and other Niantic games will still run on Niantic Spatial’s data, but the world they helped build will be used for something else now.
Niantic Spatial, not surprisingly, is pretty excited about how all this data has helped the company build what it calls a Visual Position System, using more than a million location models as the core of its Spatial Platform. The company is also pitching its tools to companies that want to create virtual reality or augmented reality experiences that can be hosted online or beamed into VR and AR glasses from Meta and others. However, some current and former Pokemon Go players don’t seem to love the idea that they and their smartphones were dragooned into a massive surveillance program that mapped real-world locations without their knowledge. “500 million people played pokemon go, scanned every street, building, and corner on earth [and] thought they were catching pikachu,” said one user on X. “Niantic was building a 30 billion image AI map of the world now powering delivery robots… you were the product the whole time.”
The company’s website says that in addition to the database of more than 30 billion images and locations from Pokemon Go, it is also doing its own real-time three-dimensional data capture using drones and other technologies, so that its customers can generate models of their stores or warehouses or mining operations and what have you. In many cases, Niantic says, traditional global positioning systems don’t provide enough granularity or detail within large cities for delivery robots to find specific physical addresses, but its location models can do so in almost every single major city in the world. “AI that understands the physical world,” Niantic says. “We are building a living model of the world that people and machines can talk to.” The Large Geospatial Model (LGM) is built on “real world data from ground and overhead sensors.”
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