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Much has been written about the “Shoemoney Affair,” in which the blogger known as Shoemoney wrote about a MyBlogLog hack that allowed unscrupulous types to spoof their identities, and was subsequently banned from the service, despite the fact that — as Tony Hung pointed out at Deep Jive Interests — MyBlogLog didn’t have a terms of service agreement that said anything about banning people (it has since developed one). The banning also happened despite the fact that, as Eric Marcoullier of MBL admits here, someone else had posted something about the same exploit over a month earlier (although it was on a French blog, and therefore might have been missed).

This all comes in the wake of several other MyBlogLog stumbles involving spam, which I wrote about recently. And while lots of people seem to enjoy taking shots at MyBlogLog CEO Scott Rafer and Eric Marcoullier and others, as though they were some giant evil corporation, I for one have been impressed with how quickly and honestly the team at MBL have responded to their various missteps and the resulting onslaught of criticism. In his latest post here, Eric says:

“A lot of people I respect immensely have written in to tell me that I screwed up, and after a point, it becomes impossible to avoid the truth. We banned Shoemoney originally to keep him from updating his list of User IDs on Wednesday night, which I think was the right thing to do. But after fixing the exploit, I should have unbanned him and thanked him for finding it. But I didn’t. I screwed up.”

Although there is still debate about whether Shoemoney should have been banned in the first place (like Steve Poland over at TechCrunch, I would argue he was just showing off, not being malicious, although Andy Beard doesn’t agree), Eric’s post is the kind of thing I like to see. With a small startup — albeit one that is now part of the giant Yahoo empire — it’s inevitable that mistakes are going to happen, as Caterina Fake points out in her post on the whole affair.

We can’t applaud startups for their gung-ho attitude and then slam then when they screw up. I think Eric and the rest of the team at MBL deserve a lot of credit for admitting their mistakes openly and clearly. Let’s move on.

Like many shareholders of Yahoo — whose stock has climbed somewhat in the past few months, but is still well below where it was at the beginning of last year — blogger and management consultant Eric Jackson has been less than pleased with the company’s performance over the past year or so.

Although the Internet “portal” and search company has finally rolled out enhancements to its search-related advertising system, in an attempt to compete with the more successful platform run by you-know-who (hint: it starts with a G), Yahoo is still seen by many as lagging when it comes to its online strategy, or perhaps lacking one altogether. But rather than just complain, Mr. Jackson wrote a blog post back in January in which he tried to rally other disgruntled shareholders to his cause.

He described a refocused strategy for Yahoo that he called Plan B (including the removal of Terry Semel as CEO), and posted a video of himself outlining the idea to both his blog and to YouTube. As he put it in his original post

“Yahoo! is drifting; and its board and management have been too slow to act to this fundamental problem. As shareholders, we don’t have to sit by and watch this. Activist Investing has principally been the domain of hedge funds — well, no longer. With the help of the web, blogs, and wikis, I’m asking all current and future retail investors in Yahoo! to join me in pushing for a change.”

Eric’s campaign has been written about at TheStreet.com and the Internet Outsider blog, which belongs to former Wall Street technology analyt Henry Blodget, as well as Red Herring magazine.

And over the past couple of months, he has gotten a substantial amount of support from other Yahoo shareholders, including a couple of fairly large institutional shareholders whom he says would rather remain anonymous. In all, he says he has $29-million worth of Yahoo stock behind him, and recently filed the required papers to be nominated for the company’s board of directors.

“Some have told me I will need $200,000 to run a “proxy contest” to get elected to the Yahoo! board and — even with that — the odds are stacked against us, as most institutional shareholders tend to be “pro-management,” he says on his blog. “I don’t have $200,000, but I have a love for Yahoo!, the great employees who work there, and we have a plan that has merit — thanks to your input.”

Best of luck, Eric.

The New York Times Reader, a piece of software you can download to read the NYT on your PC, came out in beta last fall and I immediately downloaded it for a few reasons — including the fact that I am a geek, a newspaper journalist and a big NYT fan. And I have to admit that it was (and is) pretty slick. Thanks to Microsoft’s presentation software, it replicates the look of a newspaper, but updates itself when connected to the Web, etc.

Now the company has announced several similar readers for two British papers, Forbes magazine and a Seattle newspaper (PaidContent has more here). And like several other people, including James Kendrick of JKOntheRun, David Rothman of TeleRead and Bob Russell of MobileRead, I am left scratching my head and wondering what the hell any of these publications are thinking. Why on earth would anyone download multiple pieces of software — all of which are based on the same rendering engine from Microsoft — to read different newspapers? It makes no sense. (John Dowdell says that it might appeal to someone who only wants to read one newspaper, which I will admit is a possibility, but it still seems overly limiting to me).

I think it probably makes sense to the executives at the NYT, who approved the idea, or to similar executives at Forbes and Associated Newspapers — after all, the lure of such an idea is that it has the potential to replicate the same kind of physical control that newspapers enjoy in print, but in digital form. No cutting and pasting, no linking from the outside, no messy webpages or RSS feeds or any of that nonsense. Just a very pretty, very appealing, Microsoft-controlled walled garden.

There’s already magazine-reading software from Zinio.com that does quite a good job of replicating the look of a magazine on a PC, and is quite handy for reading offline on airplanes and so on. But a single piece of software allows you to download dozens of magazines, not just one. Will any of these publications agree to be bundled all together into a single reader application? Unlikely. That would make too much sense for readers.

Further reading:

David Hunter at HunterStrat shares my bemusement at the whole idea of a dedicated app for a single publication, as does my friend Rob, and James Robertson. And Don Dodge disagrees with me and points out that “the business of software is about business, not technology.” I would agree — but the business of software (or the business of business, for that matter) should also be about serving the customer.

Will a dedicated application just to replicate the look of a particular newspaper be enough of a service to make these readers fly? I don’t think so. The newspapers in question might want you to think that they came up with this idea to help you as a reader, but I think the real reason is that they are trying desperately to think of a way to maintain their control. And my experience is that that kind of motivation tends to make for a crappy product.

As the word “paper” becomes less and less a part of the newspaper world, things like video are becoming more and more common. While there are some exceptionally well-designed video efforts out there — such as the Washington Post’s OnBeing, which I wrote about recently — there are also some that are, well… underwhelming, if that’s a word.

Paul Bradshaw of the Online Journalism blog says that his hometown newspaper in Bolton is one of those that seems to be struggling with the whole concept. In fact, Paul says its efforts are “the worst attempt at online video I’ve seen so far.” And Kurt Anderson has a piece at New York magazine in which he writes about some of the video work that the New York Times has been doing — including film critic David Carr’s Oscar blog Carpetbagger. He also mentions David Pogue’s tech videos, which I have to confess I find exceptionally irritating. But maybe that’s just me.

“In the online archives of U.S. papers are thousands of videos, among them dozens of exceptional short docs, more like miniature Frontlines or public-radio-with-pictures than like network-news segments, available anytime. This is video-journalism-on-demand.”

In other recent newspaper video news, the New York Times just announced that it is going to dip its toes into the “user-generated content” field by allowing couples who want to be featured in the wedding announcements to send in video talking about how they met, or a clip from their wedding. Fittingly enough, an NYT staffer describes the effort in a Google video interview, and says that the paper decided to do it as a way of experimenting with video.

Update:

In a followup post, Paul says he came across some video at the Eastern Daily Press website that fits his definition of really well-done video content.

Every now and then some ancient blogger will post a world-weary, “been there, done that” missive about how blogging is tiresome, bordering on useless, and so they are giving it up, etc. The implication being, of course, that blogs are a kind of juvenile pursuit, like skateboarding or body-piercing, and that eventually everyone grows up and puts such things behind them. The latest entry in this genre comes from Dee Rambeau of the Marcom blog, which I got pointed to by Student PR blogger Chris Clarke.

Rambeau is apparently one of a number of PR professionals who contribute to the blog and teach PR at Auburn University in Alabama, in the school of communications and journalism. Number one on his list of world-weary reasons for quitting the blog game? Because he was “in early” (he started posting in 2004). Why this means he has to stop now isn’t clear, at least not to me — except perhaps that he has run out of things to say. Rambeau then veers into whether corporations should blog, and says that he has come to the conclusion that blogging “is not a positive thing for business, rather it is a negative.” In fact, he says, for a public company with shareholders, blogs are “useless and irresponsible.” Personal blogging is fine, he says, but they don’t really matter because blogs are primarily “an exercise of EGO.” Then he says:

“I’m tired of blogging. I’m done. What I have to say…I’m going to keep it to myself. There is soooooo much noise out there. I’m tired of contributing to it.”

“I will contribute to MarcomBlog in the future but I’ll not be adding to my own blog. My writing is going to be private and I hope to publish a book.”

I have to say this whole post rang false for me in a whole bunch of ways. Should public corporations be careful about blogging? Obviously. But useless and irresponsible? That’s a bit much. I guess it was useless and irresponsible for JetBlue’s founder and CEO to post a video on YouTube apologizing for the way his company has treated customers. No PR value there, I suppose. Or for a company to use their blog as a way of responding to customers, like Dell has — no value there, I suppose. Good lesson.

What it reads like to me is that Dee Rambeau has lost interest in blogging, and/or has run out of things to say, and that what he does have to say he will keep to himself (the point of which is what exactly?) and/or publish in a book — the implication being that doing so is a much more civilized and worthwhile effort than writing a “blog” (and books aren’t about ego, I guess). To which I would say: Thanks for leaving, Dee. Don’t let the door hit you on the way out.

Update:

Please see the comments below for some responses from Dee Rambeau and from Robert French, the Auburn PR teacher who runs the Marcom blog.

If I can get self-referential for a bit, I did a podcast interview type of thing with Maggie Fox of Social Media Group recently, and she has just posted it to her blog and made it available for download in iTunes, etc. The direct link to the file on Libsyn is here if you want to have a listen. Maggie did a great job and I really enjoyed doing it.

Maggie — whose consulting company specializes in helping companies with blogs, podcasts and other social media — has been doing a series of interviews with people as part of the Social Media Collective (which both she and I belong to). The SMC is a group that Jerry Bowles has put together of bloggers that write about or are involved in social media and new media, and he has a sort of group-aggregator blog at socialmediatoday.com where you can read posts from all the various members.

I don’t expect anyone (other than maybe my mother) to listen to the entire podcast, but if you’re interested, we talked about the mesh conference how I got into blogging, the Globe’s perspective on blogging, the challenge of maintaining a civil discussion now that the paper has given readers the ability to comment on any news story, the introduction of group moderation to the comments at the Globe, and the question of whether spending too much time online makes people anti-social.

(cross-posted from my Globe and Mail blog)

Not that long ago, Google seemed to be carving out a brave new world in online video. Just before it bought YouTube for the eye-popping sum of $1.6-billion, the company announced that it had signed deals with several content providers, including CBS, and there was talk of a wide-ranging deal with the latter to carry TV and radio programming, sell ads around it and share the revenue — an arrangement that the two were supposed to announce at the Consumer Electronics Show.

Instead, as the Wall Street Journal reported in a recent story on Google’s TV troubles, Les Moonves of CBS said he couldn’t sign off on the deal and the big announcement with Google CEO Eric Schmidt was cancelled. Sources apparently told the WSJ that there were disagreements between CBS and Google over the length of the agreement, the content that would be included and so on. And Google has been having difficulty with other potential partners as well: Viacom, for example, has gone back and forth on its relationship with YouTube — last fall, it ordered the site to remove dozens of Comedy Central video clips and other material, but then the two signed an agreement to work together on content sharing.

Viacom, however, reportedly got impatient with the pace at which Google was introducing content controls, and recently ordered the company to pull about 100,000 videos from YouTube. And now Viacom has signed a content-sharing arrangement with Joost, as I discussed in an earlier post.

Are the networks just hoping to get more money, or are they leery of getting into bed with Google and not being able to get out again? One thing seems pretty clear: It’s not going to be quite as easy to forge relationships as Google may have thought when it first acquired YouTube.

Further reading:

PaidContent has a nice summary of all the things that haven’t been going Google’s way lately, and Business 2.0’s Next Net blog wonders whether Big Media needs YouTube or not. Cory at Lost Remote has also written about it.

Update:
The Wall Street Journal’s story has been confirmed by CNet and by Reuters. No financial terms disclosed (Viacom’s typical deal is apparently to get two-thirds of the ad revenue), and CNet says that the arrangement — at least in the beginning — won’t include some of Viacom’s premier content, including Comedy Central shows such as South Park and The Colbert Show.

Original post:

According to a story in the Wall Street Journal this morning (reg. required), entertainment colossus Viacom has signed a distribution deal with Joost, the peer-to-peer streaming television service that Janus Friis and Niklas Zennstrom started up with the billions they made selling Skype. Viacom, of course, is the same entertainment colossus that recently ordered YouTube to take down 100,000 videos.

At the time, that looked to me like a negotiating tactic on Viacom’s part, a way of exerting pressure in order to get some leverage over YouTube, and perhaps get a better deal — in other words, more money. Viacom also seemed irritated that YouTube hadn’t come up with the anti-piracy measures it promised to deliver back when it signed a deal with CBS and other content owners just before Google bought the company. And now it seems obvious that Viacom, which bailed out of a proposed “YouTube killer” some of the other networks were proposing, is looking for some competition so that — as Larry Dignan points out at ZDNet — YouTube doesn’t wind up owning the relationship with the viewer in the new digital TV universe.

Can Joost become a credible competitor for YouTube? That’s the billion-dollar question. Having tried the beta, which keeps improving, I think it is definitely going to be a horse race. YouTube has the content — and unlike some TV snobs, I am a big fan of the cat videos, comedy clips and undiscovered singing sensations — but the quality and the interface are underwhelming at best. Joost, by contrast, has a slick and intuitive interface and looks good (mostly) even at full-screen. Much more TV like, whereas YouTube is still Web TV.

If Joost can provide compelling content as well as having those other strengths, then GooTube could definitely have a competitor on its hands.

Further reading:

Henry “I used to be a famous Wall Street analyst” Blodget isn’t so sure whether Joost is the right model, and neither is Stan Schroeder. The always insightful Mark Cuban has some thoughts about Google and video, and my friend Scott Karp wrote recently on the topic of online video and monopoly. Meanwhile, Steve Bryant at GoogleWatch has an excellent list of things that Google could do to make YouTube not just look better but work better. And Cynthia Brumfield at IPDemocracy says Joost has thrown GooTube a knuckle ball.

From Om Malik’s TV hub NewTeeVee comes word of a smart move by the National Basketball Association: the NBA has reportedly done a deal with online video-editing service Eyespot (to be announced Tuesday) that will let viewers and Web surfers remix game clips into their own videos and post them. Other registered users can then rate the videos with a star system, and see the top-rated clips with a click.

While this is a great idea, however — and is likely to get some good takeup from rabid NBA fans and would-be highlight reel makers — like Paul Kapustka of NewTeeVee I think it falls short in one major way: namely, the videos that are created cannot be easily shared, making the site a bit of a walled garden. I think that is a pretty serious failing for a site that presumably wants to create viral-type interest. How far would YouTube have gotten if it tried to keep all the video on its own site? Not very far, I would argue.

Paul, who got a preview of the site from Eyespot.com, says that the company will have other similar deals to announce soon, and is also apparently involved with Sony in some way in a music video capacity (although Sony is also working with Brightcove). I would expect to see plenty more sites engage in the same kind of user-generated remixing that the NBA has — but hopefully more of them will widgetize their content rather than trying to keep it hostage.

Update:

Katie Fehrenbacher at NewTeeVee says that the National Hockey League, which did a deal with YouTube last year to put hundreds of hours worth of old game videos up on the site, has started disabling embedding of its videos — trying to force people to watch them at YouTube. Hey NHL: Three minutes for being stupid.

Update 2:

A spokesman for the NHL told Steve Rubel that the league is still committed to letting people share videos, and that the NHL is looking into why some people were told otherwise. I take back that penalty 🙂

The International Herald-Tribune — a paper that could probably use some disrupting of its own, from what I’ve heard — has a piece about a Norwegian newspaper that seems to have succeeded in carving out a business online. According to the story, Schibsted is an Oslo-based newspaper publisher that saw its earnings climb by almost 30 per cent in the fourth quarter, thanks largely to its online operations, which one analyst says could account for about 60 per cent of the company’s earnings next year.

Bharat Anand, a professor at Harvard Business School who is writing a case study on the company, says that:

“There’s clearly something quite special here… There’s no question they managed this transition earlier than a lot of newspaper companies, and they’re in a better position as a result.”

According to the story (which Stowe Boyd has also mentioned in a recent post), Schibsted started investing in new media way back in 1995, and continued to do so even during the dot-com bust. It is now the biggest Internet media player in Norway and in Sweden, has expanded into new markets like France and Spain by starting free newspapers (under the name 20 Minutes) and launching high profit-margin classified-ad businesses like Finn.no

The newspaper company, which publishes the tabloid paper Verdens Gang and the higher-brow newspaper Aftenposten, also started launching online sites even though they threatened to cannibalize their existing assets. Schibsted’s CEO says that the company “changed from a defensive stance at the beginning of the Internet age to a very offensive one.” Some analysts have said that the publisher was able to shift gears so quickly in part because several senior managers did not come from a newspaper background.

Update:

Lucas Grindley notes that the 20-per-cent of revenue figure in the IHT article conflicts with the data on the Schibsted site, where it says online accounts for 20 per cent of profits — which is somewhat less impressive, but still noteworthy.

Update:
MyBlogLog co-founder Eric Marcoullier has a long post here, in which he describes how the service discovered the “co-author” spam — and how it took a little longer because of the three-day weekend in the U.S., and one MBL staffer being away at a wedding (ah, the joys of working with a small team). But he says it is fixed, and lists the changes that the service has made to prevent similar kinds of spam. Nice job from Eric and the team, and a classy response.

Original post:

There seem to be mixed feelings about MyBlogLog, the social networking service that Yahoo bought in January, and the one whose widget you can see in my sidebar, as well as the sidebars on lots of other blogs (it’s the one with a row of pictures of different readers who have visited my blog recently). Some people think it’s a waste of time and have gotten rid of it, but I think it’s actually quite useful — I can see with a glance who has been reading, and I often check out their blogs or their MyBlogLog community as a result.

Like so many other social networking services, however, there is a growing problem with people trying to “game” the system to achieve a variety of spammy ends. As John Chow and search guru Danny Sullivan have reported, they have been approached to become “co-authors” of other sites — and in some cases were actually made co-authors without agreeing to become so. Robyn Tippins of SleepyBlogger says her husband, a pastor, was added as the co-author of a porn site, which was probably somewhat awkward.

As far as I can tell from the comments on blogs such as WebMetricsGuru and John Chow, the co-author additions were made by Bradford Knowlton of SEO Adwords — who says in his comment and on his blog that he did it to point out the loopholes in MyBlogLog. In a comment over at Darren Rowse’s Problogger, Eric Marcoullier of MyBlogLog says that the service is working on closing the loophole.

I haven’t become co-author of any site I don’t know about (although I should check to make sure, I suppose), but I have experienced another MyBlogLog “feature” in the past — which Solo SEO wrote about awhile back — which is people setting up accounts and uploading photos of themselves that are simply logos for their company or website, since they appear in the strip of headshots and are thus free advertising. Unfortunately, the more popular a site or service like MyBlogLog becomes, the more attractive it becomes as a target for spammers.

In the relatively short life of YouTube and the rise of “user-generated content,” the story of Lonelygirl15 has already become a legend. An innocent girl named Bree uploads videos from her room, drops some hints about her weird parents and her boyfriend, and becomes a bonafide sensation, with millions of people watching her videos. Then the story breaks that she is an actress in her 20s, and the whole thing was dreamed up by some independent filmmakers (which is still an interesting story).

It’s not quite in the same category, but Virginia Heffernan — who writes the Screens blog for the New York Times and was one of the first to jump on the Lonelygirl15 bandwagon (just shortly before yours truly) — has turned up another YouTube sensation/mystery, one that goes by the name YsabellaBrave, or maybe MaryAnne. An attractive blonde with Raphaelite curls, large eyes and a strong singing voice, she has about 16,000 subscribers to her channel on YouTube, and is #34 on the “most subscribed list” of all time at YouTube. She sings classics such as The Band’s Weight, As Time Goes By and Swingin’ on a Star.

[youtube https://www.youtube.com/watch?v=x9pWcbGyVIY&w=425&h=350]

Ms. Heffernan points to a post on the blog of crime writer Steve Huff, in which he does some digging into the background of the singer, who claims to have little or no training. He turns up a video clip of a brunette Ysabella — calling herself MaryAnne — trying out for a job as the host of a horror movie TV show, and also produces blog entries in which she describes herself as a devout Christian, and mentions that she is an actress.

But just when we are ready to dismiss MaryAnne as a fake, Huff gets a comment from the singer herself, then exchanges emails — and becomes convinced that she is genuine. Ms. Heffernan isn’t quite so convinced, but she has yet to respond to a comment from MaryAnne on her Screens blog, in which the YouTube video star says

“Remember when reporting, even scandalous reporting, was built on fact and only rarely seasoned with hearsay? If you want to know about me, I’m here. You have my email.

Please don’t let an article consist of verbal allusions or 3rd party quotes about a woman; that’s just a flush away from ‘Call MaryAnne for a good time’.”

Whatever the truth might be, it isn’t nearly as crucial to the picture as Lonelygirl15’s real story was, since part of the reason people got interested was that Bree seemed to be under lock and key to some extent, and possibly in danger. MaryAnne is just a singer — and a pretty darn good one too. Who cares what her real name is, or whether she’s a horror movie fan, or a devout Christian, or both? Lots of artists change their names, and we rarely find out their real life story until after they’re dead.