Do you love it enough to give it all of your personal browsing info? That’s effectively what Google is asking you to do, with the release of its new Web History feature. The company has had a search-history feature for a couple of years now, but the new service effectively keeps track of wherever you go with your browser, every ad you click on, etc. A little Big Brother-ish perhaps? Maybe just a little. A touch of evil? Depends on how you look at it.
As with most such things, Google’s Web History isn’t really good or bad. All it does is create a giant file of all the places you surf — with your consent, of course, once you install the Google toolbar and activate the feature. What is in that giant file is up to you, obviously (and Ionut Alex. Chitu, the intrepid Google detective, has some tips about how to pause the feature if you go somewhere you don’t want Google to see). And what happens to the file is up to Google. So how much do you love Google?
As Danny Sullivan describes in a long and thorough post, there are many benefits to what Google is doing — and one of those benefits is that the company is at least being fairly transparent about the kind of information it keeps. Other companies, as he points out, keep similar kinds of information through cookies, but reveal relatively little about what they do with it.
As Anil Dash says, many people will get the heebie-jeebies over this, and as such it is yet another test of how much goodwill there is left towards what has become an Internet behemoth. Google blogger Matt Cutts has some thoughts here.

This isn’t all that surprising, of course, since Google has clearly been building a Web-based Office suite ever since it bought Writely, which became
In any case, this new service from the geniuses at Fox Interactive Media (which owns MySpace and is a unit of Rupert Murdoch’s media and entertainment behemoth News Corp.) was reported to be coming in March,
Reports are that StumbleUpon, which got some venture capital money last year and moved to the Valley, has been in talks with eBay, Google and AOL, and that the company has signed a term sheet with eBay. The company has been the subject of
And secondly, yes I totally understand that it was probably unwise of Steve to
As others have described
According to Accenture, more than half of the survey respondents said the rapid growth of user-generated content is one of the top three challenges they face today. More than two-thirds said they believe that social media, one of the largest segments of user-generated content, will continue to grow. Two-thirds said they believe that within three years they will be making money on user-generated content, with most of these saying they expect to make money through advertising and sponsorships. Others said subscriptions and pay-per-play — while a quarter of those surveyed said they don’t know how they will make money from user-generated content.
After all, isn’t there a law or something about how much of a market a company can control, and how it can behave when it has that kind of market power? Oh yeah, that’s right — that’s the same law that Microsoft spend tens of millions of dollars arguing was wrongly applied in its case, a case that makes Google’s “control” of online advertising look like a Sunday school picnic. And yet, in
The point (pardon the pun) is that in a more connected and de-institutionalized world, journalists are no longer — with rare exceptions — the established authorities on a subject, but instead exist to discover and aggregate and collate and interpret what is out there for an audience that doesn’t have the time or inclination to do it all themselves. Giussani says the journalist’s job is to:
Simply put, the theory is that if someone is popular — for whatever reason, be it real talent or just blind luck — he or she is likely to become even more popular, since people tend to gravitate towards things that are already perceived as being popular. In the study that is written up in the NYT magazine, a team set up
Not content to let Justin have all the fun, geek trailblazers Robert Scoble and Chris Pirillo have been experimenting with Ustream. At one point today, I was watching Chris Pirillo’s
Until his