This was originally written for the daily newsletter published by the Columbia Journalism Review, where I am the chief digital writer
For the past several weeks, Facebook has been the subject of a boycott campaign, one that has called on advertisers to pull their business from the social network, due to what the groups involved say is a failure to act quickly enough to curb hate speech and other offensive content. Mark Zuckerberg, Facebook’s chief executive, and other senior staff from the company have met with some of the groups who are leading the boycott—a list that includes Free Press, Color of Change, the National Association for the Advancement of Colored People and the Anti-Defamation League—but those groups say the response from Zuckerberg was completely unsatisfactory. Meanwhile, the social network has also been hit by an independent audit report that looked at Facebook’s handling of civil-rights related issues (including the way it has handled offensive posts from Donald Trump) and said the company’s policies and enforcement have been a “tremendous setback” for civil rights.
Using CJR’s Galley discussion platform, we arranged for a series of interviews on both of these topics with human rights and freedom of expression experts, some of whom—like Jessica González, co-chief executive of Free Press—have been directly involved in organizing the boycott campaign. In addition to her role at the advocacy group, González is an attorney and long-time racial justice advocate who co-founded Change the Terms, a coalition of more than 50 civil and digital-rights groups that works to disrupt online hate. Prior to joining Free Press, she was executive vice president and general counsel at the National Hispanic Media Coalition, and she has also worked as a staff attorney and teaching fellow at Georgetown Law School’s Institute for Public Representation. Still to come in our Galley discussion series are interviews with Jillian York, the director of international freedom of expression at the Electronic Frontier Foundation, and Jenny Domino, a legal adviser with the International Commission of Jurists who specializes in Myanmar, where Facebook was accused by the United Nations of aiding in the genocide of the Rohingya people.
In her Galley interview, González said that she first started paying attention to how white supremacists in particular were using the media as an organizing tool back in the late 2000s, when she was working with the National Hispanic Media Coalition. A number of groups including the Southern Poverty Law Center were tracking anti-immigrant sentiment and saw how talk radio and cable TV were being used to spread false and dehumanizing information about immigrants, and how they started using social media like Facebook in the same way. “We started organizing against this, and started talking to members of other demographic groups that are often targeted by hate: Blacks, LGBTQ people, Muslims, etc. And we followed how white supremacists were organizing online, and started drawing attention to it in the early 2010s,” said González. Those efforts led to the creation of the Change the Terms coalition. “We have a set of model corporate policies to disrupt online hate, and we’ve been asking for big tech firms to adopt them since 2018,” she said.
Continue reading “Campaign organizers say boycott of Facebook will continue”












