Hi there. My name is Mathew Ingram, and until recently I was the chief digital writer for the Columbia Journalism Review in New York. I live in Canada. I post things I've written for work here, but also a daily newsletter called When The Going Gets Weird, which you can find here, and one about technology and culture called The Torment Nexus.
Doug Feaver, the former executive editor of the Washington Post, has a great column up about comments and the value of allowing them to not only be anonymous but unmoderated (other than by fellow commenters). This is a case I have tried — and continue to try — to make at the Globe and Mail, where I am the communities editor.
When I first took the job (and since) one of the first things people said was that our comments were unrelentingly bad and that we should require people to use their real names. I try to point out that while we are working on a number of ways to improve the tone of our comments, it’s virtually impossible to actually guarantee that someone has provided their real name, unless we ask them for their driver’s licence or credit card or SIN number, in which case we would dramatically reduce the number of people who would be willing to comment (I think in many cases what people want are real-*sounding* names, as opposed to obvious pseudonyms).
But in addition to that, I think the anonymity issue is largely a red herring, and that in fact there are many virtues to offering it, some of which I tried to outline in this post. Here’s a great excerpt from the Feaver piece:
I believe that it is useful to be reminded bluntly that the dark forces are out there and that it is too easy to forget that truth by imposing rules that obscure it. As Oscar Wilde wrote in a different context, “Man is least in himself when he talks in his own person. Give him a mask, and he will tell you the truth.”
I did a workshop about Twitter today for some of the journalists I work with at the Globe and Mail, and uploaded it to our internal wiki — and then I figured I might as well upload it to Slideshare so others could see it as well. I’ve embedded it in this post (click through if you’re reading via RSS) and you are free to share it or download it as you wish. I took a couple of slides out that had Globe-related traffic data in them — traffic pushed to stories by Twitter — but other than that it’s as I gave it (without my witty commentary, of course). I’m happy to say that while there was a range of knowledge in the room when it came to Twitter and social media, from a general familiarity to virtual nothing at all, I detected a lot of openness to the idea of using such tools to connect with readers in different ways.
I tried to make a number of points in the workshop, among them that Twitter is extremely simple to use (so why not give it a shot); that yes, it has a silly name, but that doesn’t mean it can’t be useful or valuable (Google had a silly name at one point too); that it is a great way of a) reaching out to and connecting with users, b) promoting our stories and c) finding sources for stories (otherwise known as “real people”); and that there are a number of tools that can make it even more useful (Tweetdeck, etc.). I also noted that you really only get out of it what you are prepared to put into it, and that the experience depends a lot on whom you choose to follow. And just to drive the point about promoting our stories home, I noted that our most-read story ever racked up a lot of those views because of Twitter.
My apologies to regular readers for the scarcity of posts at this blog lately. Being “communities editor” at the Globe is taking up every minute I have and then some. I realize it’s not much, but here’s a recent post I wrote for the Nieman Journalism Lab
As almost everyone is well aware by now, there’s been a never-ending roll call of doom in the newspaper business for some time — papers closing, companies filing for bankruptcy, massive layoffs and so on. Some have chosen to deal with this by clinging to the old “accentuate the positive” approach, but the most optimistic signs by far have been the journalists who are forging ahead (such as the InDenverTimes, an online startup staffed by laid-off Rocky Mountain News reporters and editors) and trying to come up with concrete solutions, instead of moaning about how much better everything would be if we could only convince people to pay 50 cents every time they read a story on a newspaper’s website.
One of the most recent efforts at developing practical solutions was the Revenue 2.0 project, which came together for a brainstorming session last weekend in Washington, D.C. aimed at revenue-generating ideas that newspapers of all kinds could implement right now. The project started with a manifesto, in which the group declared that “unlike recent confabs of executives, editors and academics, we are hands-on professionals charged with delivering media solutions every day” and added:
We reject the belief that media companies should pursue models based on pay-for-content plans or philanthropy. The latest report from Pew concurs. Instead, we believe the best hope for media companies to make money is the old-fashioned way — by earning it from advertising.
The group was brought together by Alan Jacobson of Brass Tacks Design and Matt Mansfield of Northwestern University’s Medill School of Journalism, a former deputy managing editor of the San Jose Mercury News. They set out four practical goals.
There are plenty of reasons to be excited about the lineup at mesh ’09 in April, but we are pleased to announce another very special one: a surprise appearance by Toronto mayor David Miller, who will be doing a one-on-one interview on April 8th, the second day of the conference (there’s a full version of the two-day schedule here — and be sure to register soon, because tickets are going quickly).
Mayor Miller will share with mesh attendees some of his thoughts on the idea of an “open city,” with all that that implies about issues such as civic transparency, data sharing and connecting directly with citizens. Toronto has made some major strides in that area recently, including some ongoing steps by the Toronto Transit Commission to open up and share its data, as well as the Mayor’s own use of Twitter to connect directly with residents.
This conversation with Mayor Miller fits right in with one of the themes of mesh ’09: the rise of what might be called “politics 2.0” — a move towards more transparency, more direct civic engagement and the use of social-media tools as a way of empowering citizens to speak out about a host of important issues. Much of this wave is due to the success of the Obama campaign in the U.S., and that is a topic one mesh panel will be discussing in detail: how the campaign took shape, what it is like to cover the new politics from a media perspective, and what it suggests about how politics as a whole is changing.
The New York Times was the first major newspaper to take its cue from Google and open up its data via an API (which stands for application programming interface). In a nutshell, this allows developers to write programs that can automatically access the New York Times database, within certain limits, and use that data in mashups, etc. Now the Guardian newspaper in Britain has upped the ante: not only has it opened its data up via an API, but it has also done two things that the NYT has not — namely, it provides the full text of its articles to users of the API (while the Times restricts developers to an excerpt only) and it also allows the data to be used in for-profit ventures, while the Times restricts its data to non-profit purposes.
As Shafqat at NewsCred notes on his blog, these two differences are pretty important, and I would argue that the Guardian has really put its money where its mouth is in terms of turning its paper into a platform (to use the title of a blog post I wrote when the NYT came out with its open API). Not to denigrate what the Times has done at all, mind you — an API of any kind is a huge leap, and one that many newspapers likely wouldn’t have the guts to take, limits or no limits. But to provide full-text access to all Guardian news articles going back to 1999, and to allow all of this data and more to be used in profit-making ventures as well, takes the whole effort to another level entirely.
I’m on vacation at the moment, so blog posts — which have been all too infrequent of late — are likely to be even more infrequent, and may contain pictures of beaches and other non-work related content. In the interim, I’ve embedded in this post a clip of my recent appearance on The Agenda, the excellent TVO show hosted by Steve Paikin and produced by Mike Miner. I was joined by Anthony Williams, co-author with Don Tapscott of the recent book Wikinomics; Leslie Harris of the Center for Democracy and Government in Washington and Maryantonett Flumian, a former deputy minister with the federal government who now teaches public and international affairs at the University of Ottawa. We talked about governmental transparency, and whether governments both north and south of the border will be able to follow through on the promise of greater interactivity that the Obama campaign brought with it.
A column by Judith Timson in the Globe and Mail this week got me thinking again (not like I ever really stop) about comments on blogs and news stories and other places, and the value that they bring. Judith’s column was in many ways a lament for the death of civilized discourse, and a criticism of the no-holds-barred comments that appear at many media sites — including the Globe’s. Not surprisingly, she mentioned the book Snark, by David Denby, which is concerned with the same decline-of-civilization-as-we-know-it kind of argument. As you’ve probably guessed already, I disagree with that view.
In many ways, comments are like version 1.0 of community — the lowest common denominator of community, at least for a mainstream media site like the Globe’s. You can post a comment, never really engage with anyone, say whatever you want and not have to reap the consequences (at least with an anonymous system like we have, which I have defended before for a variety of reasons), and so on.
I would be the first to admit that our comments don’t always achieve the level of discourse that I — and the Globe as a whole — would like them to. We get a lot of “drive-bys,” as I like to call them, in which people just spray-paint offensive comments or insults directed at the subjects of a particular story, or in many cases the writers. We are working on ways of dealing with that kind of thing (as I’ve described in previous posts on the subject), including comment voting and other “reputation management” tools that I hope will allow our community of readers to promote the positive and de-emphasize the negative. But I think there is an important principle attached to having comments, and not just having them but actively engaging with readers who make honest and well-intentioned comments.
There’s an interesting battle shaping up in the “hyper-local” online journalism market, at least in the New York and New Jersey area. The New York Times confirmed on Monday that it is launching a new project called The Local, in co-operation with journalism students at the City University of New York. The network of local blog sites will reportedly start with Clinton Hill and Fort Greene in Brooklyn and Maplewood, Millburn and South Orange in New Jersey, and will apparently cover the usual neighbourhood fare such as schools, restaurants, crime and government. After the launch was mentioned by a local blog called Brownstoner (and also by PaidContent), blogger and journalism prof Jeff Jarvis wrote a post describing how he was working on a local-blogging project and happened to run into someone from the NYT, and the two agreed to co-operate on a joint venture. As Jarvis describes it:
In each of these two pilots, they’ll have one journalist reporting but also working with the community in new ways. The Times’ goal, like ours, is to create a scalable platform (not just in terms of technology but in terms of support) to help communities organize their own news and knowledge. The Times needs this to be scalable; it can’t afford to – no metro paper can or has ever been able to afford to – pay for staff in every neighborhood.
A spirited battle subsequently broke out in the comments section of Jarvis’s post, and on Twitter, between the blogger and Howard Owens — the former head of digital media for GateHouse Media (which recently settled a contentious lawsuit with the New York Times over one of the “hyper-local” sites run by Boston.com). Owens said he was skeptical of the plan, in part because of the failure of previous local journalism networks such as Backfence and YourHub, and made the point that local staff need to be in each community. Jarvis and Owens then got into a debate over (I think) whether the staff working for such a hyper-local site should be primarily professional journalists or people who emerge from the community itself.
Some of you may have read — either here or elsewhere — about one of the social-media projects that I’ve been involved with at the Globe, a joint venture with the Dominion Institute known as the Public Policy Wiki. We started the wiki in January, as a way of soliciting input from concerned Canadians about a range of public policy issues, and the first issue we launched with was the federal budget. Almost a thousand people signed up in a matter of two weeks, and we got dozens of excellent “briefing note”-style policy proposals submitted, commented on, voted on and promoted in the forums. On the day the budget was released, we took the two most popular proposals and sent them to the Finance Minister in Ottawa.
I gave a short presentation at the Podcamp Toronto “unconference” a few days ago about some of the things we’re doing here at the Globe and Mail as far as “social media” is concerned, and a number of people asked me if I would be putting the slides up anywhere, so I uploaded them to Slideshare and have embedded the presentation here in this post (or you can go here to see them). They don’t include my witty banter, of course, but I may add that later if I get ambitious.
Here’s the condensed version of my presentation: I introduced myself as a former reporter, columnist, technology writer and blogger for the Globe who is now the paper’s online “communities editor,” for lack of a better term. That means I am trying to think of — and follow through on — as many different methods of creating, enhancing, fertilizing and connecting with communities of readers around various topics. I went through a few of the ways we are trying to do that, as well as the rationale behind them and what we have learned from them, and then I closed with what we are hoping to do in the future.
The first big experiment was a project called the Public Policy Wiki, which we set up quite quickly and with fairly limited resources (or time), using an off-the-shelf implementation of TikiWiki, which I highly recommend as a very flexible and multi-faceted wiki platform. We deliberately didn’t over-design it, because we wanted to make it look different from the Globe — and wanted it to look sort of experimental as well, which it is. We had quite a lot of success with the first issue we tackled, which was the federal budget, but less so with the second issue (Afghanistan). We are launching a third leg soon on the environment.
One of the other big experiments has been our increasing use of Cover It Live, a live-blogging/discussion tool developed by Keith McSpurren and his team in Toronto. It provides an easy-to-use and administer platform for hosting live-blogs, with a dashboard that allows you to approve individual comments, auto-approve commenters (so their comments flow in automatically), block commenters, send private messages, post audio/video/photos, conduct polls and so on. It is easily embedded in a story page, and it has been a great tool for our coverage of things such as the budget, the CRTC hearings, a subway shooting and the Obama inauguration.
The third thing I focused on is Twitter (where I am @mathewi). We have only a handful of reporters and editors on Twitter, in contrast to somewhere like BusinessWeek, which has 50 or more, but we are gaining steam. I have been promoting the use of Twitter as a way of connecting directly with readers — not just to promote our content, but to use readers as a resource for stories and our coverage of them. It also humanizes the newspaper and its staff in a way (my friend Duarte put that very well in this message).
As far as lessons go, you can read the slides yourself, but the things I’ve learned so far are in many cases relatively simple:
— things like the Policy Wiki don’t just draw a huge crowd without some work; there needs to be an obvious incentive of some kind, plus some good old-fashioned promotional effort, and better tie-ins between the wiki and the paper
— Cover It Live is a great way of making an event into a kind of micro-community, and many people like the immediacy; others (including some within the newsroom) find it noisy and distracting
— Twitter needs to be personal or it’s simply not going to work. And if you let it, it will suck up every spare moment you have 🙂
Let me know what you think, and if you have any thoughts or questions, my contact info is on the last slide. If you like this post, click the little bird that’s embedded in the first paragraph and it will add it to Twitter for you.
I gave a short presentation at the Podcamp Toronto “unconference” a few days ago about some of the things we’re doing at the Globe and Mail (the national daily newspaper I work for in Toronto, for those of you from elsewhere), and a number of people asked me if I would be putting the slides up anywhere, so I uploaded them to Slideshare and have embedded the presentation here in this post (RSS readers can click here to go straight to Slideshare and see them). If you want to see and hear the presentation, there’s a video link at the Podcamp wiki.
Here’s the condensed version: I introduced myself as a former reporter, columnist, technology writer and blogger for the Globe who is now the paper’s online “communities editor,” for lack of a better term. That means I am trying to think of — and follow through on — as many different methods of creating, enhancing, fertilizing and connecting with communities of readers around various topics. I went through a few of the ways we are trying to do that, as well as the rationale behind them and what we have learned from them, and then I closed with what we are hoping to do in the future.
We’re really pleased to be hosting a stellar group of design, development and management thinkers (and do’ers) at meshU, the one-day Web tools conference that occurs just before the main mesh ’09 conference this year (meshU is April 6 and the main mesh conference is April 7th and 8th). We had a great response to some of the design and development speakers we had last year — including people like Daniel Burka from Digg, Leah Culver from Pownce, John Resig of jQuery and Alistair Croll of Rednod — and we think we’ve got some that are just as great this year.
The design stream includes people like:
— Ryan Singer from 37signals, whose presentation is “Value Judgements in Interface Design”
— Bruce Philp from GWP Brand Engineering, talking about “Ten Keys to a Branded User Experience”
— Luke Andrews from Dabble DB on “Responsiveness: the Perception of Speed in Web Applications”
— Joshua Porter from Bokardo looking at “Design for Virality”
Not a day goes by without someone adding their thoughts to the growing pile of opinion about what newspapers should do when it comes to charging for content online. The latest treatise comes from L. Gordon Crovitz, a columnist with the Wall Street Journal — whose opinion is notable if only because his publication is one of the few that actually does so successfully. Not only that, but Crovitz is also the former publisher of the WSJ and the former head of Dow Jones Consumer Media Group, and helped launch the Factiva information group. As he describes it:
For a decade beginning in the late 1990s, I was the Dow Jones executive chiefly charged with defending the paid-subscription business model of The Wall Street Journal’s Web site. The skunk at every Internet-bubble-era garden party, the Journal team was often told we “just didn’t get it,” that information wants to be free and the paid model was idiotic.
Is there just a little gloating there, underneath the surface? Possibly — and perhaps some of it is justified. In any case, Crovitz wants to make the case that newspaper publishers gave up too easily in the fight to charge for content, and that they need to think about how to make their content worth paying for instead of whining about it quite so much. And he notes that there are many examples of publications and services that get people to pay for what they produce:
TechCrunch, one of the Web’s top tech blogs, sparked a firestorm of criticism with a recent story about Last.fm — the popular music-sharing network that CBS acquired last year — by reporting that the service had turned over a pile of user information to the Recording Industry Association of America. The story turned out not to be true, and Last.fm co-founder Richard Jones responded with a blistering denial, in which he said that TechCrunch was “full of shit.” Plenty of people on Twitter and elsewhere have been using the piece as a stick with which to beat TechCrunch, arguing that the report was irresponsible and the blog has lost all (or most) of its credibility as a result, etc. (some good perspective from MG Siegler here).
Pretty open and shut, right? After all, Erick Schonfeld relied on an unidentified and third-hand source (someone with a friend at CBS, who said they were upset by the handing over of data). The more I thought about this story, however, the less comfortable I felt joining the crowd with torches and pitchforks outside TechCrunch’s door. Was the story clearly wrong? Yes. How closely did Erick check the source? We don’t know. But what we do know is that Erick tried repeatedly to get a comment from the company, and got a one-liner dismissal (which he included).
Is it possible to be fascinated by an issue and yet tired of it at the same time? If so, then micropayments for online news pretty much fits that bill for me. I know that it’s a crucial time for the newspaper business (which pays my salary), and I know that many thoughtful and intelligent people believe that micropayments are the answer to the industry’s woes — including former news executive Alan Mutter, who blogs at Reflections of a Newsosaur, and whose recent argument about paying for things I took on in this post. But there has been an awful lot of talk about the issue over the past few weeks and months, including some excellent pieces by Clay Shirky and others (I’ve collected a list of the major ones at my personal blog if you’re interested).
And still the debate continues. The Freakonomics blog at the New York Times is the latest to throw its rhetorical hat into this particular ring, which seems fitting given the authors’ focus on the conjunction of economics and society. Both Alan Mutter and Clay Shirky show up in this forum as well, making similar arguments — the former in favour of micropayments, which he says will overcome the “Original Sin” of giving content away for free online, adding that readers wouldn’t mind being nickel-and-dimed “if the content were sufficiently unique and compelling.”
Shirky, meanwhile, argues that:
Online, small payments only work when the collector of those payments has end-to-end control of delivery, generally by controlling the hardware or software the user has access to. (This is true of all metered billing, in fact.)
and adds:
The fantasy that small payments will save publishers as they move online is really a fantasy that monopoly pricing power can be re-established over we users. Invoking the magic word “micropayments” is thus grabbing the wrong end of the stick; if online publishers had that kind of pricing power, micropayments wouldn’t be necessary. And since they don’t have that pricing power, micropayments won’t provide it.
