
When you get to be as large as Facebook—something very few companies ever manage to do—it becomes more and more difficult to keep growing at the same rate you did when you were smaller. This is often referred to as the “law of large numbers.” But Facebook shows few signs of hitting any kind of growth limit just yet.
Many of the Wall Street analysts who follow the giant social network have been warning about a slowdown for some time now, and even Facebook itself has spoken about how it expects to see a slowdown in the growth rate of its advertising revenue. Those fears helped push the stock price down after the company posted its results in November.
On Wednesday, however, investors appeared to be all smiles, after Facebook beat earnings and revenue estimates for its most recent quarter, and dramatically increased its user base. The shares were up in after-hours trading.
Instead of the $1.31 per share in profit that Wall Street was expecting, Facebook made $1.41, and its total revenue—the vast majority of which is advertising-related—came in at $8.8 billion for the quarter, compared with consensus estimates of $8.5 billion. That represented growth of more than 50% over the same quarter of last year.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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