
Now that Gawker Media’s controversial privacy-infringement lawsuit with former wrestler Hulk Hogan is over, and the company has gone through bankruptcy and sold off its assets, is there anything founder Nick Denton regrets about the whole episode? During a panel discussion as part of the South by Southwest Festival’s interactive program, Denton admitted that the Hogan story—which was about a sex tape that the wrestler made with a friend’s ex-wife, and included a short clip from the tape—didn’t have an obvious point to it, apart from embarrassing Hogan. That was a mistake, he said.
“Was it the greatest story?” he said. “No it clearly wasn’t the greatest story. In hindsight, as an editor, if you are going to expose someone to mockery there needs to be a point to it.” Denton went on to say that part of the idea behind the piece was to “put up a mirror to the public,” but that “it was a little too sophisticated a point to be making in a couple lines.” In hindsight, he said, it could have been done with more words and less video. “The meta point is worth making, but I don’t know if that form was the right one.”
Ultimately, the outcome of that mistake was a lawsuit by Hogan—financed by Silicon Valley billionaire Peter Thiel—which resulted in a $140-million judgement handed down against Gawker by a Florida court. The company filed for bankruptcy and its assets were bought by Univision for $135 million.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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