
After initially denying that “fake news” was a problem on its network, Facebook has spent the past few months trying to come up with ways to stop the spread of hoaxes and false news reports. The latest step is a change to the algorithm that the company says will promote what it calls “authentic” news stories in users’ news feeds.
A post published on Wednesday by two Facebook research scientists and one of the social network’s engineering team said that “authentic communication” is one of the key values of the Facebook news feed. That includes news stories that people “consider genuine, and not misleading, sensational or spammy,” the post added.
Facebook uses a number of signals to determine what to show you in your news feed, the researchers said — including how close you are to the person or page that is posting an update or sharing a piece of content, and how many likes and shares it has.
With the latest update, the company says it will be adding new “universal signals” to the algorithm and its ranking process. To come up with those signals or indicators, engineers looked at various Facebook pages and tried to identify whether they were posting spam, or trying to “game the feed” by asking for likes and shares.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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