
There’s no question that Netflix is currently the king of the over-the-top streaming-video providers, with a service that reaches more than 80 million users in over 200 countries, and hit shows that drive millions of those users to “binge watch” entire seasons in a matter of days.
All this has put Netflix in an enviable spot, with enough cash to acquire whatever movie and TV projects it chooses to bid on, and a market cap in the $60 billion range — in the same league as media and entertainment giants like 21st Century Fox and Time Warner. There has even been talk that Apple might want to acquire the company.
As dominant as Netflix is, however, not everyone is convinced that this leadership position is going to last, as more and more competitors move into the streaming space, especially in the U.S.
Count Morningstar Research as one of the skeptics. In a recent research report that took a look at the video-on-demand market, the investment management firm said that while Netflix is the clear winner in the space right now, “we have reservations about its ability to meet or exceed market expectations around future subscriber growth and margin expansion.”
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
Continue reading “Netflix is winning the streaming race, but for how long?”











