Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
At the beginning of this year, an otherwise innocuous job ad — looking for an executive editor to oversee a site about technology — got more than its fair share of attention. Why? Because the entity that posted the ad wasn’t a traditional media company. The opening was for a job at Andreessen Horowitz, an influential venture capital firm in Silicon Valley that has developed a reputation for avoiding the traditional technology press, and this raised a number of questions. Was the proposed site another way to do an end run around the media industry, from a powerful investor who believes that some (if not all) traditional industries need to be disrupted by technology?
A former analyst at Andreessen Horowitz, Benedict Evans, famously described it as “a media company that monetizes through venture capital.” The firm’s assets under management — the stakes it holds in companies like Airbnb, Stripe, and Instacart — are worth about $16 billion. If such an organization really wanted to disrupt an industry like the media, it clearly has the power to do so.
Andreessen Horowitz may still have a master plan to overturn established media, but for now at least, members of the press can probably rest easy. Based on the launch of the firm’s new venture — which is simply called Future — the only thing that might be disrupted is the op-ed industry, and in particular the vast universe of opinions about technology. Sonal Chokshi, the former Wired senior editor turned Andreessen Horowitz editor-in-chief. told CJR the venture firm has no intention of trying to use its new offering to duplicate what journalists do. In other words, it will be focused on personal opinion rather than reported stories. “We’re not going to do what good reporters do, in terms of investigative journalism etc.,” she said. “Others are already doing a good job of that.”
Continue reading “Andreessen Horowitz’s new media entity is an op-ed page”








