Note: This was originally written for the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer
Two weeks ago, Google started showing users in Australia a popup message, warning that some of the company’s services might be impaired as a result of a proposed content-licensing law, which would require large digital platforms to pay publishers in return for linking to their articles. At the time, Facebook said it had no public comment on the proposed law, but that changed rather dramatically on Monday: the company’s senior executive in charge of Australian operations published a statement saying if the law goes ahead, Facebook will block publishers and people in Australia from sharing any local or international news on the social network or its photo-sharing service, Instagram. The statement said that the proposed legislation “misunderstands the dynamics of the internet and will do damage to the very news organisations the government is trying to protect.” The competition authorities who came up with it, Facebook said, “ignored important facts, most critically the relationship between the news media and social media and which one benefits most from the other.”
After Google released its own open letter to Australian users—or rather, two of them, since the head of YouTube in Australia also published one talking about how the law would affect the video-sharing service—the Australian government quickly posted a response, accusing the search giant of misstating the facts about the legislation and how it would impact Google’s services. And it did the same with Facebook on Monday, publishing a statement that said the company’s threat to block users in that country from sharing news was “ill-timed and misconceived.” The government release went on to say that the draft legislation, known as the News Media Bargaining Code, is designed to ensure that Australian news businesses, including independent and regional media, “can get a seat at the table for fair negotiations with Facebook and Google.” The statement also noted that Facebook already pays some publishers for their news, and added that it hoped “all parties will engage in constructive discussions” while the draft law is going through the legislative process.
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