
Last week, Twitter hosted a live interview with Ron DeSantis, the Republican governor of Florida, who used the platform’s audio feature, known as Twitter Spaces, to launch his presidential campaign. Instead of being a triumph for both the company and DeSantis, the event was an unmitigated disaster: the first twenty minutes or so were mostly dead air—punctuated by occasional comments from Elon Musk, Twitter’s owner, who was to interview DeSantis alongside David Sacks, an investor and DeSantis donor—before the Space restarted with what appeared to be a dramatically smaller number of listeners. Twitter and the DeSantis campaign both tried to portray the technical problems as a sign of how many people were trying to participate in the event, but Zoë Schiffer and Casey Newton reported, in their Platformer newsletter, that the problems were more likely the result of Musk’s staffing cutbacks. The team working on Twitter Spaces once had as many as a hundred employees. It now has around three.
Glitches aside, some observers saw the event as the latest in a series of moves, on Twitter’s part, to position itself as the network of choice for the American right, the most significant of which arguably came last month when Tucker Carlson announced that he would bring his show to the platform. (Technically, he remains under contract with Fox News, which ousted him in April in the aftermath of its defamation settlement with Dominion Voting Systems for reasons that remain unclear.) “There are not that many platforms left that allow free speech,” Carlson said in a video. “The last big one remaining is Twitter.” Reports circulated that Musk had discussed the move with Carlson prior to his announcement, though Musk denied cutting any kind of deal, insisting that Carlson will be “subject to the same rules & rewards of all content creators” and that he hoped “many others, particularly from the left,” would join the party. In addition to the Carlson and DeSantis moves, the Daily Wire, a right-wing operation staffed by commentators including Ben Shapiro and Matt Walsh, announced that it will be bringing its slate of podcasts to Twitter.
When he took over Twitter last April, Musk said that he wanted to make it a non-partisan space for “free speech,” unlike the left-leaning network that he said it used to be. In order for Twitter to earn the trust of the public, he said, “it must be politically neutral, which effectively means upsetting the far right and the far left equally”; he later added that his acquisition was “not a right-wing takeover.” And yet evidence soon mounted that he was moving the platform inexorably to the right. Shortly after he acquired the company, the idea that Musk personally was a political moderate became “untenable,” Philip Bump wrote for the Washington Post, noting that Musk “endorsed Republicans in the midterm elections, suggested that Anthony Fauci should be prosecuted, and elevated baseless conspiracy theories about the attack on Paul Pelosi” (the husband of Nancy, the former House speaker, who was beaten with a hammer by an intruder to his home in October). Musk also repeatedly engaged with fringe far-right voices on Twitter and allowed both disinformation and hate speech to proliferate, Bump noted.
Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
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