
Hi everyone! Mathew Ingram here. Before we begin, I realize that the “year-end round-up” newsletter has become so ubiquitous that you may have no room in your life for another one. But the round-up has become a time-tested tradition in the media business for some pretty compelling reasons – for one, the period between Christmas and New Year’s is kind of a dead zone, and round-ups are relatively easy to pull together when you are a) understaffed, b) tired c) hungover d) lacking in motivation or e) all of the above.
I am not immune to these kinds of pressures myself, I confess. But on top of that, I also find it kind of fascinating to look at which of the links I include here get the most clicks. That’s why when I started this newsletter, I also installed an open-source link-shortening service called Yourls, which lets me create custom links for the articles I share. It comes with built-in analytics that track the clicks on those links, in much the same way Twitter and other services do. I don’t really do anything with this information – I don’t sell it to advertisers, or pick different links to include based on whether they might get more clicks (at least not consciously). I just find it interesting! And maybe you will too.
This sample is obviously weighted with respect to time, in that the links I included in early versions of the newsletter have had time to accumulate more clicks. But I’m not sure how many people go back and look at previous versions of the newsletter, so it’s hard to say how much of an impact that has. Anyway, without further ado, here are the 10 most popular links since January, 2023:
Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.
Continue reading “Here are the things you clicked on the most in 2023”
















