
The word roller-coaster doesn’t even begin to describe the ride that Twitter shareholders have been on so far this week — and it’s not over yet by a long shot.
First, the company’s share price price [fortune-stock symbol=”TWTR”] zoomed higher early in the week, on reports that the company could be a takeover target for several large tech and media companies, including Google, Disney and Salesforce. But late Wednesday, the stock collapsed after reports that poured cold water on that initial enthusiasm.
When the stock opened for trading on Thursday morning, it was almost 20% lower than it had been the day before. That wiped more than $2 billion from the company’s market capitalization.
According to anonymous sources who spoke to Recode, neither Google nor Disney are interested in making a bid for the company, although both have reportedly taken a look at doing so. Apple is also not considering an acquisition of the social network, according to similar reports.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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