
It could be the sheer volume of Trump-related news, or it might be the fact that Fox News is tuned in to the mood of those who elected him president. Whatever the reason, the conservative-leaning network just turned in the best quarter in cable news history. Fox News closed out the quarter with the highest 24-hour viewership rating ever recorded, according to audience analytics company Nielsen Research. It was number one in the entire cable universe in both prime-time and total day viewership, marking the 61st time it has won both categories.
The O’Reilly Factor, the network’s flagship show, also had its highest quarterly ratings ever, and broke all cable industry records for the most-watched show with 4 million viewers in the quarter. But it wasn’t just O’Reilly—in the overall ranking of cable shows, Fox had all 10 of the top 10 most-watched shows, and 11 out of the top 12. The 12th spot went to Rachel Maddow’s show on MSNBC, primarily because of her special on Donald Trump’s taxes.
Fox averaged 1.7 million total day viewers, an increase of 27% and significantly more than CNN—which had 823,000—and MSNBC’s 776,000. Although it came third in the rankings, however, MSNBC showed the most growth in daily viewership, increasing its reach by about 55%.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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