Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
The Australian version of Facebook got decidedly less newsy a week ago, after the social-media giant suddenly blocked Australian news outlets from posting their stories to its platform, and also blocked regular users in that country from sharing news from any media outlet anywhere in the world (traffic to Australian news sites fell by as much as 20 percent, according to Axios). This move came in response to a law that requires large platforms like Facebook and Google to pay for every news article carried on their networks, something that both companies said fundamentally misunderstands the relationship between their platforms and news publishers (the law was passed by the Australian parliament on Wednesday). To critics of the company, including some members of the government, the move was just another sign of how Facebook has too much power, and needs to be regulated. To defenders of the open internet, including World Wide Web creator Sir Tim Berners Lee, it was just the opposite: a sign of how governments are over-reaching when it comes to legislation aimed at curbing platform power and/or funding journalism.
This week, the Australian front in this war over payment for news cooled down dramatically, when Facebook said Monday that it was removing the block on sharing in that country, as a result of amendments to the law. But the war itself shows little sign of stopping. If anything, Australia’s pressure on Google and Facebook, and the resulting settlement with the latter — as vague as it may be in practice — only seems to have increased the interest other countries have in trying to repeat Australia’s success (Microsoft is also trying to help push this kind of legislation, likely for competitive reasons). At the end of the day, citizens lost the ability to post news for a few days, but media companies are likely to get a windfall as a result (broadcasters like Seven and Nine have already gotten $30 million each from Google). Facebook has committed to investing more than $1 billion in the media industry worldwide over the next three years. Canada has said it is interested in pursuing legislation similar to that proposed by Australia, and legislators in the European Union seem similarly enamored of the code and its ability to squeeze the platforms.
As CJR explained recently, the Australian law is a tougher version of legislation introduced in France and Germany several years ago, after the passage by the EU of new copyright rules on what are called “neighboring rights,” which apply to aggregators like Google News. The French and German variations of those laws have had mixed results, in part because they are difficult to enforce. In France earlier this week, antitrust regulators released a report that accused Google of failing to comply with the rules requiring it to hold talks with publishers over payment for their content. The search giant signed a three-year deal worth $76 million with a number of French publishers earlier this year, but some smaller news outlets were not included in the deal. According to regulators, Google failed to hold talks with those other publishers “in good faith” to find an agreement on payment. This helps explain why Australia’s version of the same legislation imposes mandatory binding arbitration if a platform fails to hold negotiations with a publisher after a certain period of time.
Continue reading “Facebook and the news after Australia: What happens now?”





