Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
On March 10, a Reuters headline announced that Facebook would temporarily allow users to post calls for the death of Vladimir Putin, Russia’s president, and also “calls for violence against Russians” (Reuters later modified its headline to clarify that only posts calling for “violence against invading Russians” would be allowed under the new rules). These kinds of posts would normally fall into what Meta calls “T1 violent speech,” which is automatically removed, without exception. A few days later, Nick Clegg, head of global affairs for Meta, the parent company of Facebook, said the new rules would not allow users to call for the death of Putin or Alexander Lukashenko, the president of Belarus. Clegg also said that calling for violence against Russians would only be allowed for users in Ukraine, and only when “the context is the Russian invasion.”
Ryan Mac, Mike Isaac, and Sheera Frenkel pointed out in a New York Times story on Wednesday that the rules about allowing calls for violence against Putin and Lukashenko were actually changed on February 26, two days after Russian troops first entered Ukraine, according to documents that the newspaper had access to. “After reports suggesting the policy reversal would allow users to call for violence against all Russians—which Russian authorities called “extremist”—Meta reversed itself,” the Times reported. According to an internal memo seen by Bloomberg, Clegg told staff “circumstances in Ukraine are fast moving. We try to think through all the consequences, and we keep our guidance under constant review because the context is always evolving.”
Allowing users to post calls for violence isn’t the only example of normally forbidden content that platforms like Facebook now allow because there is a war in Ukraine. As Will Oremus noted in a Washington Post piece, if you posted content praising a neo-Nazi militia before the Russian army invaded Ukraine, Facebook would probably have blocked your post, or even suspended your account. But not now: the company changed the rules so that supporters of Ukraine could post about that country’s Azov battalion, a unit of the Ukrainian army that has a history of being associated with neo-Nazis (which has helped fuel Putin’s claim that his aim is to de-Nazify Ukraine).
Continue reading “War in Ukraine is the latest platform moderation challenge”









