My friend Muhammad Saleem — a top Netscape submitter — just dropped me a note to say that the former Digg-style Netscape social-news site will be reborn at some future date at a site called Propeller.com. Tom Drapeau has a somewhat lacklustre post on the move over at the Netscape blog (at least Jason Calacanis knew how to market something with a little energy).
Muhammad — who was more than a little ticked at Mike Arrington and others for what he saw as an overreaction to the news that Netscape was changing — says he likes the branding. I’m okay with it, for what it’s worth, but I’m not clear on what Propeller is supposed to convey really. There’s also no timeline on when the site will go live, which kind of makes me wonder why they bothered. Why not wait until it’s ready to go?
I know Muhammad thinks people rang the death knell for Netscape too early, but I still wonder how many people are going to switch over to the new site. For whatever reason, I think the name Netscape had a certain drawing power, and it got lots of traffic in part because it used to be a portal. To start over with a new site and name is going to be an uphill climb, I think.