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I don’t know about you, but I’m loving the geek smackdown going on between Kevin Rose of Digg — and assorted Diggers — and Jason Calacanis of the new and improved Digg-style Netscape (let’s just call it an homage, shall we?). Jason tossed a hand grenade into the social media-social bookmarking space when he offered to pay the top submitters on Digg and Reddit and Newsvine to come over and do their stuff at Netscape. Some (okay, it was Mike Arrington at TechCrunch) have called it desperation, while some have applauded Jason’s cojones.

Then Digg founder Kevin Rose made some comments about Jason’s offer (and his lack of imagination, etc.) on Diggnation, the Digg weekly podcast. Cue the outraged post from Mr. Calacanis, in which he says Kevin has “cracked,” and that this proves he has won the debate. Kevin responds with a post saying Jason’s move is a “PR stunt” and that he should “Think of what your loyal Netscape users must think – you’re essentially telling them that they aren’t good enough and that you have pay better users.”

To his credit, Mark Glaser of PBS’s MediaShift does a nice job of summing up some of the back-and-forth on this whole issue, and also does some enterprise reporting of his own — he gets in touch with a top Digg poster by the name of BloodJunkie (Derek van Vliet, who happens to be from Toronto, and has submitted a whopping 13,152 stories to Digg), who says that he is considering taking Mr. Calacanis up on his kind offer (another Digger has the opposite view here). In an email to Mark, he says he is “at the point where I am considering pursuing the offer. I really appreciate that someone is recognizing the value we Diggers, Flickrers and Redditers add to the online world.”

PR stunt? Maybe. But Jason’s relentless focus on paying the “talent” — a topic he also held forth on during the Amanda Congdon-Rocketboom soap opera — seems to have exposed some of the cracks in the “user-generated content” model. It will be interesting to see how (or if) those cracks widen, and where they lead.

Rafat makes a good point at PaidContent, and Leo “TWiT” Laporte has one as well — which is that the top 10 posters don’t really make or break a site like Digg. I also think that Steve Rubel is right when he says that Netscape needs to find its own niche, and let its own community grow rather than trying to buy someone else’s. Meanwhile, Kevin “Tailrank” Burton calls on Jason and Kevin to publish an open API — and Jason responds in the comments.

Just so we’re clear: I really like Jay Rosen’s idea for a new kind of “open source” or “networked” journalism, as Jeff Jarvis likes to call it (hey, don’t knock it — it’s a lot better than “user-generated content”). Or maybe I should say that I really want to like it. As an old-media hack who thinks there is a whole lot that could be improved about the way that journalism works — including opening it up to just about any blogger or vlogger who feels like taking a crack at it — Jay’s idea has everything going for it. Except that I’m not sure it’s going to work. Other than that it’s a great idea.

Here’s how Jay — who is a smart guy, and a veteran journalist — describes it:

“Enterprise reporting goes pro-am. Assignments are open sourced. They begin online. Reporters working with smart users and blogging editors get the story the pack wouldn’t, couldn’t or didn’t. They raise the money too.”

Sounds great, doesn’t it? Craig Newmark, of the ridiculously successful craigslist, thinks it’s such a good idea he has put up some money to help it get started. The geniuses behind the McArthur fellowship program gave Jay some money too, and even Jeff Jarvis has been helping out, and sees it fitting in with the hush-hush Daylife project he hasn’t really said much about. Jay mentions the terrific donation-funded reporting by Chris Allbritton as an example of what he’s after.

Not surprisingly, Dan Gillmor — who started a citizen journalism venture called Bayosphere awhile back, and now helps run the Center for Citizen Media — also thinks it’s a great idea. But will it work? Dan’s own effort failed to attract any support from the blogosphere, or from interested citizen journalists in the Bay area, for a variety of reasons that Dan himself laid out after it folded. What makes Jay think NewAssignment will get any more traction?

To be fair to Jay, he points out that this is still just an idea, and that it will take time to work out how ideas for stories come up, how the “reporters” who cover them are chosen, how their material is handled and/or edited (or not) and where and how it eventually gets distributed. I really want to like this idea — I’m just not sure it’s going to work. Among others commenting on the subject, my pal Scott Karp notes quite rightly that true journalism has always been a not-for-profit venture.

Update:

Jay Rosen has part two of a Q&A with himself about the idea here, and Mark Glaser of MediaShift does some musing about it as well (he’s been asked to help out by Jay apparently). And U.S. News and World Report has a story about it.

I don’t usually do this sort of thing, and Elliot Noss of Tucows assures me that he doesn’t either, but the Toronto-based domain registrar supremo sent me a link to an eBay auction that some readers — particularly fans of the Guess Who — might be interested in. The item up for bids consists of two tickets to Bridle Bash II, a pool party being held at a private residence in Toronto’s swanky Bridle Path neighbourhood, which features an up-close-and-personal performance by legendary Guess Who frontman Burton Cummings. The party is a benefit concert for Camp Oochigeas, a summer camp devoted to kids with cancer, and there’s more information at the blog run by Joey “Accordion Guy” DeVilla, a Tucows staffer and blogosphere stalwart.

There’s a downside to having the centre of the technology world in a place like Silicon Valley, and that is the need for vast quantities of air-conditioning (not just for the computers, but for the people too). The culprit behind the latest MySpace-crippling power outage in California isn’t clear yet, but power consumption of all kinds is an issue for the entire technology industry, and particularly for data-intensive companies such as Google, which is building giant new server farms on the shores of the Columbia River in Oregon to try and cope with the demands it faces.

According to FON founder Martin Varsavsky, Google co-founder Larry Page said that one of the major hurdles the company faced in its future growth plans was the need for electricity. In a piece I wrote for the Globe and Mail after the Google server story came out, I noted that rising power demands are in many ways the Achilles heel of Web 2.0 — a point that has also made by many others, including Sun CEO and blogger Jonathan Schwartz, who wrote about the pressures that power requirements are placing on businesses.

It’s a problem that is likely to continue, and one that is affecting other business centres too. My solution? Hook all those servers at Google up to stationary bikes at the Googleplex in Mountain View, and have programmers ride them while they’re working. Not only would it produce power, but it would help reduce the expanding waistlines caused by Google’s free-candy policy. For more thoughts, see Rob Hyndman and Mark Evans.

I’ve been out of commission for a week or so, due to a death in the family, so I’ve missed some of the hot topics rolling around the blogosphere lately — please forgive me if any of these micro catch-up posts seem less than topical 🙂

• Janus Friis and Niklas Zennstrom — otherwise known as the billionaires behind Kazaa and Skype — are working on bringing their particular brand of peer-to-peer magic to the TV industry, according to Business Week (Om notes that he mentioned this earlier in a Business 2.0 piece). This makes sense for a whole pile of reasons, the two most important being that a) TV is in the process of being disrupted just like music and voice were, and b) Jan and Nik are filthy rich and likely bored at eBay. Can they make it work? Maybe — but if it’s a proprietary standard like Skype, I’m not sure I’m interested.
• Chip-maker AMD appears to have decided that the arms race in microchips is heating up, and that it needs a little help competing against 800-pound gorilla Intel (apparently the anti-trust complaints aren’t getting any traction) so it is buying ATI, the Toronto-based graphics-chip specialist. This probably isn’t that surprising, given the combination of pressure on AMD and pressure on ATI — which has been squeezed by Nvidia, and by an insider-trading lawsuit. But does it make any sense? I think ATI will give AMD an edge, but in many ways that is only part of the solution. It’s not going to help ease the sting of 60-per-cent price cuts.
• Jason Calacanis wants to buy the top posters at Digg, Reddit and Newsvine and get them to work for the new Digg-style Netscape instead. Nick “Web 2.0 is techno-utopian socialism” Carr says this is a smart move that reveals how the Web 2.0 economy is exactly like the old economy. Mike Arrington says it’s a sign of desperation, and Scott Karp says Jason should focus on average people instead. I think Mike has a point — the best communities grow organically. That can’t be bought.
• Mark Cuban, the world’s most interesting (or at least transparent) CEO, has a fascinating post about the movie business, and how he is looking for solutions to the problems that plague the industry — the main one of which is finding a way to lure people to the theatre without spending more than your movie cost to make. Almost as interesting as Mark’s post are some of the comments and suggestions people have made, which range from “make better movies” to “allow me to reserve a seat.”
• Google Blogoscoped says that you can now link to specific places in a video stream, which I think is a tremendous feature, but one that not many people have commented on. One who did is Steve Rubel, and I would agree with him that this ability ought to rapidly become an industry-standard solution.

Posting will likely be sparse over the next week or so. I wish I could say that it’s because I’m going on vacation, but it isn’t. My father-in-law just passed away, after a short but fierce battle with a very aggressive form of cancer — a little over two weeks from diagnosis to the end. The next few days will be filled with all the usual details that surround a death in the family, and we will also be trying to celebrate the life of a great father, husband, grandfather and friend — someone who was taken from us much too quickly.

Okay, let’s admit it — what’s the first thing you think of when you picture a hockey fan? I’m betting the word “blog” isn’t high on the list, and I’ll bet that MySpace.com or “social networking” isn’t in the top 10 either. For most of the hockey fans I know, social networking consists of finding someone who will bring the beer and chips over when the playoffs are on. But perhaps I am guilty of stereotyping — and I’m sure that hockey mania in this country is broad enough to cover all sorts of different groups, including Web 2.0 geeks.

Courtesy of Pete Cashmore’s Mashable, I found out that the National Hockey League is bringing social networking, with blogs and all sorts of other cool features, to its site starting with the 2007 season (Pete found out about it PaidContent.org). It’s in beta testing right now, but there are already some publicly available blogs out there, including this one. There are profiles, comments, photos and RSS feeds, and users can add others to their social network.

As PaidContent notes, Major League Baseball — which arguably occupies the same core position in the American sports-lover’s consciousness as hockey does in Canada — already offers fans their own blogs at the MLB site. For $4.95 (U.S.) a month, baseball lovers can choose from multiple templates, and have their blogs featured on various league sites, which can lead to fame (if not fortune).

Narendra Rocherolle (former CEO of Webshots and now involved with 30 Boxes) calls this phenomenon not MySpace but SmallSpace.

I stayed out of the recent fuss over Dell’s entry into the blogosphere, partly because I was tied up with other things and partly because it turned into kind of a pile-on, as my friend Rob Hyndman pointed out. Jeff Jarvis did kind of jump all over the company when it first appeared, and Steve Rubel also chimed in with some free advice — some of it (in fact most of it) well-deserved — and lots of others did as well.

There was a good point there, that Dell should have maybe surveyed the blogosphere before launching one, but it was overdone. And as it turned out, Dell has done all that and more: it started with links to Jarvis and Rubel and a commitment to learn as much as possible, and it has continued. The latest, as Steve points out, is a lengthy post that is honest almost to a fault about the company’s problems with customer support, and how much work needs to be done still.

I hope some of those who were so quick to criticize will take note of how open Dell is being (Steve Rubel has and so has Jeff Jarvis). The company deserves to be applauded for it.

Technorati, the blog-ranking and search tool, has gotten more financing — $7.6-million (U.S.) from Draper Fisher Jurvetson and Mobius Venture Capital. For a sense of how divided opinions are when it comes to T’rati, check out the difference between what Mashable wrote about the deal and what TechCrunch wrote. Pete Cashmore at Mashable says that Technorati is way ahead of Feedster (not very hard, Pete) and has fended off new rivals like Sphere, while Marshall Kirkpatrick at TechCrunch says that Technorati has been struggling, staff have left and the financing was likely done at a discount. Ouch.

It’s hard to think of a Web 2.0 property (apart from perhaps TechCrunch itself) that inspires such a wide range of opinions, all the way from love to hate. In the interests of full disclosure, I would like to point out that I have had some issues with Technorati’s tracking of this blog in the past, including stale stats and a failure to update for weeks at a time even after repeated pings, but those issues were cleared up — without any personal pleas to Dave Sifry — and I have been pretty happy with the service.

At the same time, however, there are those who have had some problems with Technorati — all the way from its ranking methodology to its customer service and its indexing hiccups. I’ve had emails from a veteran software engineer and startup executive complaining about how weeks go by sometimes and Technorati’s data on blog traffic or rankings is clearly flawed or non-existent, and there is no response from the company. Is that fair? Maybe, maybe not. I know I find the Technorati 100 somewhat flawed, and the “authority” ranking is also dodgy.

Some of this is no doubt due to understandable growing pains or hiccups. Tracking 48 million blogs or whatever they are up to now is not easy to do (of course, people argue about that blogosphere measurement as well, not surprisingly) and it’s possible that the company has been having issues of “scale,” as the VCs say. Hopefully the money will help. We need all the search and indexing tools we can get.

Update:

My friend Pete Dawson is right to note the deal the Technorati and Edelman signed a month or two ago — no doubt some of the money will be used for that as well.

If you only read certain blogs or publications today — or press releases from both Microsoft and Yahoo — you would think that something truly revolutionary had been announced, with the news that Microsoft’s MSN Messenger (or Windows Live Messenger or whatever we’re supposed to call it nowadays) will inter-operate with Yahoo’s instant messaging client as part of a limited beta. Thankfully, however, there are people with memories that last longer than a week or two, like Elinor Mills of CNet and Alec Saunders of Iotum and Stowe Boyd of, well… Stowe Boyd.

Is the fact that Yahoo and Microsoft’s IM clients will work together something to celebrate? Yes. The walled gardens of instant messaging have existed for too long, just like early phone systems that would only handle calls to users of the same network. But this deal was announced about nine months ago, as CNet points out, so it’s hard to get excited about it all over again. In addition, the two companies go out of their way not to mention the fact that their systems still won’t work with IM applications from anyone else — including, of course, AOL’s AIM and Google’s GTalk.

Those two companies are working on their own federation deal as part of their $1-billion partnership, and GTalk already works with open-source instant messaging apps such as the Jabber client. Why don’t Yahoo and Microsoft support open-source too? Because they likely see that as helping Google, or diluting whatever strengths they feel they have as a result of keeping users in a kind of IM roach motel.

Obviously, companies can do whatever they want with their applications, and co-operate with whomever they wish to co-operate with. Unlike my friend Stowe, I would hesitate to recommend that the government force them to open up their networks. But just because they choose to do that doesn’t mean as users that we have to congratulate them for it. I will continue to use GTalk or Trillian or Meebo or any other app that lets me inter-operate with everyone.

Update:

According to the latest numbers, Google Talk is at the very bottom of the list as far as IM clients go. Does that surprise anyone? Not me. It’s only been around for less than a year, for one thing, and it doesn’t inter-operate with MSN or Yahoo (because they don’t want to, not because Google doesn’t want to). I still like the way it integrates with Gmail, and I like the fact that it supports the Jabber standard, despite what my comment-writing fan says below. Open standards are better — period.

Like my fellow Rocketboom soap-opera fan Mark Evans, I too am glad to see the video-blog-cast back after the turmoil of the past couple of weeks surrounding the departure of host Amanda Congdon. It’s too bad that Andrew Baron and the Rocketboom team couldn’t make their self-imposed deadline of Monday, but I guess that’s showbiz.

I thought Andrew and new host Joanne Colan did a nice job of handling the changeover, making light of the storm in the blogosphere by having Joanne show up in a catcher’s mask and have tomatoes thrown at her. And I thought she did a great show, with some light-hearted street interview and even some Spanish thrown in just for fun. I will lapse into sexism just for a moment to say that Joanne is easy on the eyes, as they say, and as Mark points out the British accent doesn’t hurt either. All in all, a nice comeback after all that has happened.

And in case all the back-and-forth of the past couple of weeks isn’t enough for you, Jeff Jarvis has given his blog over to a guest post from a music exec with some advice for the Rocketboom gang. And a CNet interview with Amanda shows that there is still a ton of bad blood between the two sides — with Amanda continuing to say she was pushed out, and that Andrew wanted to strip her of any duties apart from hosting. In other words, sounds like there’s still plenty of work left for the lawyers.

I don’t want to get into the whole debate over how big “click fraud” is — with some estimates as high as 14 per cent of all online pay-per-click advertising (in which Google and Yahoo are the leading players), and Eric Schmidt of Google arguing that the problem is self-correcting (something Mark Cuban takes issue with). Google is also trying to settle click-fraud related lawsuits.

I do think it’s interesting to watch the markets, including the black and grey markets, find ways of profiting despite Google’s restrictions on click fraud — which can involve either paying people to click on your ads (if you run a website), or paying people to click on your competitor’s ads (if you’re an advertiser who wants to drive up your competitor’s costs). When it comes to the former, there are stories popping up all over about offshore “click farms” where impoverished families in India make money by clicking ads — the 21st-century equivalent of stuffing envelopes.

And a reader named Mike just sent me a link to something he came across at the Blogging Stocks blog: auctions on eBay that sell the services of click-fraud artists. As the post describes it, there are half a dozen auctions with titles like “5 Google Adsense Ads Clicks Hits Each day for 5 Days” (Buy It Now for $1.99) that advertise how they “Don’t deal with worthless hits/clicks. These are real people clicking on your Adsense ads. Real money flowing into your Adsense account.”

They advertise how they arrange it so that multiple clicks don’t come from the same IP address in a 24-hour period, since that would trip Google’s fraud filters. No doubt some of them will be found out anyway, but others will spring up — it’s like Whack-A-Mole. And of course there’s always ClickMonkeys.

Could pay-per-click be on its way out, as my friend Scott Karp has argued? And if so, what replaces it — cost-per-action? No doubt fraudsters will find a way of gaming that too. For what it’s worth, my friend Markus from PlentyofFish, who knows a lot about online advertising, says there’s a lot of hype about click fraud, and security consultant Bruce Schneier has some thoughts at Wired News.

<update :

Google has responded on its official blog to the post about Eric Schmidt’s “let it happen” comments (hat tip to John Battelle).

Like my old-media colleague Mark Evans, I’m skeptical of the somewhat boosterish (to put it mildly) headlines about the growth of MySpace, and how it is now supposedly a larger Internet property than Yahoo, according to figures from Internet traffic-tracking firm Hitwise. And yet, the numbers from Comscore/Media Metrix and Nielsen/NetRatings don’t show anything like that — at least not when it comes to unique visitors.

According to a statement from Hitwise about methodology, the company uses a “network-centric” measuring process, in which traffic data is collected directly from ISPs using the company’s proprietary software. Other tracking services such as Comscore and Nielsen measure traffic based on software that users install (Alexa uses this method as well), phone surveys and/or through software trackers installed at websites directly. Naturally, Hitwise says its way is better.

The Hitwise release about MySpace (which was just for the first two weeks of July) didn’t give specific numbers for the social-networking service. Instead, it said that MySpace’s “market share of visits” was higher than Yahoo’s at 4.46 per cent. It’s not clear what that phrase refers to, but it appears to be a lot closer to raw hits than it is to unique visitors. Part of the problem seems to be that Hitwise only tracked Yahoo’s email domain, and left out its search and portal properties. According to Yahoo, it had 129 million unique visitors in June (for Yahoo’s search, email and web properties), and MySpace had 52 million.

I hate to rehash something that I thought we had all hoisted aboard during the first Web bubble, but raw traffic is a crappy measure of anything (and MySpace.com has been criticized for having a design that boosts page-hit counts). That’s why unique visitors and other metrics get used more often. Unfortunately, that doesn’t stop newspapers — and blogs, unfortunately — from trumpeting the “XYZ Corp. is the biggest!” headlines whenever there’s a slow news day.

For an interesting look at the differences between Hitwise numbers and those from ComScore/Media Metrix and Nielsen/Net Ratings, check out this comment from Flickr founder Stewart Butterfield on a recent post at Paul Kedrosky’s blog.

Mike Urlocker, who used to be a technology analyst and is now a consultant specializing in disruption and its effects on various industries, has a couple of interesting Q & A sessions up on his blog at ondisruption.com (he did one with me awhile back on the future of newspapers, but these are far more interesting). In the first one, longtime analyst and author and now venture capitalist Andy Kessler has a discussion about how technology is disrupting — or could disrupt — the medical field. Fascinating stuff.

“Doctors are human and don’t scale. Get them out of the equation and you have a business that can get smaller, cheaper, faster, just like everything else silicon valley touches. Consumers can do their own tests, and then only see specialists when they need them. (No pun on the NYSE, but same concept!)”

And the second Q & A is with Pip Coburn, also a former technology analyst and now venture capitalist, who writes a widely-followed bi-weekly newsletter called Waypoints. He has just written a book on disruption called The Change Function: Why Some Technologies Take Off And Others Crash And Burn and he spoke with Mike about a variety of things, including what he is following now that he finds particularly interesting.

“Watching YouTube.com — the video in which scientists dropped mentos into diet coke. Hard for folks who haven’t seen it yet but this is compelling content by almost anyone’s standard…. So-called user generated content is tremendously under appreciated by the investment world but videos like this have created “ah-hah” moments.”

Some great stuff there, Mike.

Kudos to Corsin Camichel for spotting what appears to be signs of Google’s much-awaited Gdrive “in the wild” as the network types like to say. It seems a little odd that he would find details of the network-storage service (apparently codenamed “Platypus”) by putting the extension “index.html” on the address of Google’s online word processing product, Writely.com — but then again, maybe that’s not as weird as it seems at first.

There are a couple of reasons to suspect that Gdrive is actually going to make an appearance. One is fairly obvious, and it is that the company mentioned the service during a presentation to analysts back in March. Another is that networked storage seems like a natural fit for the company — and certainly a lot more natural than a comparative shopping service (Froogle) or a web-clipping service (Google Notebook) or a social networking tool (Orkut).

For one thing, Google is already providing tons of networked storage for users of Gmail, where everyone gets two-and-a-half gigabytes (and climbing) worth of disk space for their mail, or for using as a Linux filesystem as some geeks have done. And Web-based software — such as Writely.com and Google Spreadsheets and whatever presentation service they’re going to launch or buy — means going down that road even further. Gdrive could have all those Word documents and spreadsheets and email, and all your pictures from the new Picasa Web Albums, and now your health info even.

Networked storage is also crying out for a simple solution. Lots of companies (as TechCrunch has pointed out) are going after that market, but none of them have the scale or deep pockets or established services that Google has. I’ve tried Mozy and Streamload and several others and they were all fine — and some of the services such as OmniDrive.com have interesting features, such as the ability to write documents to the server on the fly as you use them, just like a regular hard drive — but I still think this one is Google’s to lose.

Marshall Kirkpatrick at TechCrunch seems less than pleased with the feverish speculation whenever a Google product seems about to launch, but I think this one is a no-brainer, and a potential game-changer.

Update:

Nik Cubrilovic, who is a smart fellow, says in the comments on the TechCrunch post that Platypus or Gdrive appears to be an internal Google service, although it could be rolled out to the public at some point (and the comments at the analysts’ presentation day lead one to believe that is in the cards). Would you use something like Gdrive? Would companies use it?