CBS extends its content further

After announcing deals recently with everyone from AOL and Microsoft to CNet and Joost — and fresh from its acquisition of Howard Lindzon’s brain with the Wallstrip deal — CBS Interactive continues to roll out its distribution strategy. From MediaPost:

CBS Interactive said its month-old, ad-supported CBS Audience Network, previously known as the CBS Interactive Audience Network, has added 13 partners in the social- and community-network realms.

The agreements are designed to empower the embedding of clips from CBS shows into user profiles, Web sites, blogs, wikis, widgets and community pages.”

New partners include Matt Mullenweg’s WordPress, Clearspring (a widget creation network), Goowy Media, Ning, RockYou, Slide, VideoEgg and others. Smart strategy, I think. Jeff Jarvis has more — and he’s right that CBS probably means “embed” where it says “mash” on the widget.

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