
I remember it like it was yesterday, even though it was a quarter of a century ago: The day the Globe and Mail newspaper in Toronto flipped the switch (or switches) and a live news website suddenly appeared at globeandmail.com. Imagine — actual news being posted on the internet directly from computers! It was a spectacular thing at the time, real groundbreaking stuff — although as I am writing about it I feel the same way I do when I tell my children that we used to have a dial phone and a party line (ask your grandparents about that last one). The launch was five years after a colleague and I mocked up a website using borrowed HTML and showed it to some of the senior editors at the paper, as an illustration of what we might be able to do if we got on the old information superhighway. The New York Times was getting online, I said, as well as smaller entrepreneurial papers like the News and Observer. There was little to no interest. After all, the internet was a plaything for nerds, not a place where real people did real things!
Not surprisingly, I like to describe this story in a way that makes me seem like a visionary and the Globe like a stodgy stick-in-the-mud (which it was, of course). But in addition to uncertainty about the whole internet thing — and a marked preference for proprietary solutions like Pointcast — there were other business considerations in play as well, as my former boss Ed Greenspon hints at in his LinkedIn post recalling the launch (which was apparently codenamed Rowboat, something I didn’t know until today). At the time, the Globe had a very lucrative deal selling something called InfoGlobe — an old-fashioned text database of news stories — to corporate customers and libraries for huge sums of money, and no one wanted to kill the goose that laid the golden eggs by messing around with some nerdy vision of access for everyone via the Interweb. Also, the Globe was in the midst of a bitter newspaper war with Conrad Black’s National Post, and all the publisher cared about was getting more people reading the paper version.
Somehow, despite all these obstacles, and thanks to the efforts of Ed and Neil Campbell and a host of others, the site went live on this day in 2000. It looks comical now, the height of late 1990s web design (below is a somewhat blurry printout of what it looked like on launch day, courtesy of Kenny Yum), but it was a magical thing. I wrote a launch column in which I said the internet was the best thing to happen to journalism since the typewriter. I believed it at the time, and in some ways I still believe it — even though I have seen in the years since that launch all the myriad ways in which both journalists and non-journalists can foul that nest. But at the time, we knew nothing about Gamergate, or 4chan, or Russia’s Internet Research Agency, or the fact that in the future, people would use the internet primarily to start fights with people from other backgrounds, and to push conspiracy theories about September 11 and the moon landing and how online retailers are shipping children around in furniture as part of a sex trafficking ring run by Hillary Clinton.
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