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I had almost forgotten about the rumours from six months or so ago that media and entertainment giant Viacom had bought a stake in Tagworld, a MySpace-style social network that I tried a few times and quite liked, but which never really seemed to get much traction, despite being well-desgined. Now it appears the rumours were true: Viacom has used the company’s technology to build micro-networks for its various brands.

According to the description on TechCrunch and in a Fortune magazine piece written by my old pal Richard Siklos, Viacom is not trying to create a simple MySpace knockoff — which I give them credit for. What they are trying to do, however, sounds much more difficult in a way: they are creating micro-hubs for artists, shows and channels (such as MTV and The Comedy Channel), and then allowing users of one network to move content and profiles and other data in between the different sub-networks.

The project is called Flux, and it apparently includes not just Viacom properties and portals but also other non-Viacom sites such as the website for the band The Pussycat Dolls and a skateboarding site called Sk8site.com. As Richard notes, users of an MTV site can even copy and paste videos or other content from their MTV pages to a MySpace page.

In effect, Viacom is doing the opposite of what MySpace has done, and is trying to tie together existing networks rather than creating its own. “We’re not trying to own a social network, build one, or compete with one,” says MTV Networks CEO Judy McGrath. “We’re embracing them all.” PaidContent, meanwhile, says the Flux project is old news, and that Viacom is just cobbling together old projects and trying to make them seem like a coherent strategy.

In their eternal quest for a bigger wave, surfers have been known to fly out into the teeth of oncoming monsoons — and apparently they also go to the Arctic, where they wait until building-sized pieces fall off 800-foot-tall glaciers and then surf the resulting waves (while dodging the pieces). In places, the water they are surfing in is only 18 inches deep.

http://services.brightcove.com/services/viewer/federated_f8/271548172

It’s funny how all those press releases that the record industry sends out about the costs of music piracy rarely ever mention “fair use,” a concept that is an integral component of copyright law in most countries. It’s as though the idea never existed. But then, admitting that copyright regulations are a tradeoff between two opposing forces — fair use and creative control — would get in the way of pushing the whole “downloading is theft” idea.

To counter some of those one-sided arguments, we now have a study from the Computer and Communications Industry Association that says fair use of copyrighted works generates $4.5-trillion in economic benefits. As Mike Masnick notes over at Techdirt, you could quibble with the methodology of the CCIA study, but it is no more one-sided than all the anti-piracy “facts” that get circulated by the record companies. Says CCIA president Ed Black:

“Much of the unprecedented economic growth of the past 10 years can actually be credited to the doctrine of fair use, as the Internet itself depends on the ability to use content in a limited and nonlicensed manner.”

According to one measure used by the study — “value added,” or the difference between an industry’s costs and the gross economic output it generates — fair use has contributed substantially more to the U.S. economy than the copyright business has (although there are problems with this, as Nick Carr describes in his own inimitable style). The study itself is here.

As the Inquirer points out, the amount of value created by fair use may even be higher than the CCIA study estimates, since much of the economic value that is generated by the music industry is driven by publicity and media reports — both of which would either not exist, or wouldn’t be as powerful, without fair use. Not surprisingly, Google has a pro fair-use post on its public policy blog.

If there’s one thing that really drives me around the bend, it’s when people misinterpret academic or quasi-academic studies and draw all kinds of ludicrous and sweeping conclusions. It’s something the traditional media love to do with opinion surveys (most of which are completely unreliable), and the blogosphere has a tendency to do it as well. And we can see a prime example with a recent study by The Project for Excellence in Journalism.

I have no problem with the PEJ looking at the headlines on Digg.com and Reddit.com and del.icio.us and comparing those with the stories that appeared either on television or in mainstream media outlets. The project looked at stories over a period of seven days at the end of June. Not surprisingly — at least for anyone who has ever been to any of those sites — there was very little overlap with the stories that traditional media found important.

And what are we to gather from this research? Well, according to people like Nick Carr, it apparently shows that the “people formerly known as the audience” are thick-headed numbskulls and mouth-breathers who are only interested in a narrow slice of tech or other stories, and don’t care about the issues of state or the other topics that right-thinking people pay attention to. In classic Carr fashion, he concludes:

“When you replace professional editors with a crowd or a social network, you actually end up accelerating the dumbing-down of news. News becomes a stream of junk-food-like morsels.

The people formerly known as the audience may be more accurately termed the people formerly known as informed.”

The first problem with Nick’s approach is that it uses Digg and del.icio.us as representative of the entire phenomenon known as “social media” or “citizen journalism,” which is like watching two television shows and reporting that the entire landscape of TV as we know it is an insipid swamp (an argument that would actually be a lot easier to win — but I digress).

As James Robertson notes on his blog, one of the reasons why sites like Digg and Reddit aren’t filled with the top-most important and newsworthy stories on Iraq or the flooding of Texas is that every other news site was filled with those things. To me, one of the main things that makes Digg and Reddit valuable is that they allow people to promote stories and links that aren’t getting enough attention — not the ones that are.

Danny Sullivan notes that “to draw any definitive conclusions about the future of news would be premature and foolish given the limitations and short duration of the study.” But people like Nick are happy to do so anyway. Dan Gillmor has some brief thoughts on the topic here, and there’s a good look at the study at SFGate as well. My friend Scott Karp has his take at Publish2.0.

Although Google’s “Street View” visual search service isn’t in Canada yet, federal Privacy Commissioner Jennifer Stoddart already has her hackles up about the idea. Why? Because the service involves taking millions of photos of street-level scenery, and some of that scenery just might include people — and that, she says, might contravene the requirements of the federal privacy law, PIPEDA (if you really need to know what that stands for, you can look here).

As it happens, Google’s relatively new service has a strong Canadian connection already, since Calgary-based Immersive Media is the company that has been sending out squads of cars with 360-degree cameras mounted on them. In fact, Immersive already has a significant library of images from major Canadian centres such as Toronto, Vancouver and Ottawa. You can see a full map of the routes and cities that the company has already scanned on its website. Ms. Stoddart says she has already written to both Google and Immersive Media, telling them that she is concerned the new service will breach the protections included in PIPEDA and asking them to respond.

Street View “does not appear to meet the basic requirements of knowledge, consent, and limited collection and use as set out in the legislation,” Ms. Stoddart said.

Update:

In a comment on my Globe blog, Colin McKay from the Office of the Privacy Commissioner says that the office is discussing with Immersive Media what steps they might be able to take “to render their images at a lower resolution to avoid the sort of concerns we have raised.”

This is an issue that the U.S. has already had to confront, since the service was rolled out earlier this year. After it was launched, users started posting snapshots of people — their faces fairly recognizable — being arrested, leaving adult video stores and urinating in the street. One woman posted a picture of her apartment, in which her cat was clearly visible in the window, and said she felt like she was under surveillance.

Google says it is more than happy to take down photos if someone complains, and has also pointed out that it contacted women’s support shelters and other institutions before launching the service and doesn’t include photos of those kinds of sites. The company also says that the pictures it is using are not an invasion of privacy, since what they show would be readily visible to anyone walking or driving down the street.

At the same time, however, it does seem as though there is something qualitatively different about what Google is doing. For one thing, the photos can be seen (theoretically) by millions of people, and they are also (theoretically) permanent. And yet, they are taken from a public street — something anyone with a cellphone could do if they wanted to. Does it matter that this is being done by a large, for-profit corporation? It seems to.

And still, the question remains: Where do we draw the line? Former Sun Microsystems CEO Scott McNealy famously said in 1999 that “You have zero privacy anyway. Get over it.” Not everyone is willing to do so, however.

Update:

Associated Press spokesman Paul Colford emailed me about this post, and said that “only a tiny fraction” of the content that the newswire shares with aggregators such as Google and Yahoo comes from its member papers. Here is his comment in full:

“AP’s state wires, which include member content, are not licensed to Google and other online aggregators.

As a result, only a tiny fraction of the national and international stories sold by AP to aggregators originated with members of the cooperative – typically scoops credited to the members.

Except for this tiny fraction, the stories sold to Google and others are original AP reports by agency staffers.”

Colford also said that the Nashua Telegraph yearbook story described in the post below moved on the AP wire with a tagline that gave credit to the newspaper (although I didn’t see any such credit on the Google News version).

Original post:

I got a comment on one of my posts today from Damon Kiesow, the managing editor of the Nashua Telegraph, and I thought it was worth highlighting here because he talks about a real-world example of what the new Google “hosted news” deal with Associated Press is like for newspapers such as his.

According to Damon, his paper wrote an offbeat story about a girl and her problems getting a picture into her high-school yearbook, and Associated Press picked it up — and now is ranked as the top source. Here’s his comment:

Our first experience with the new AP/Google partnership:

The yearbook story was an offbeat piece that was picked up by the national wire. So, instead of Google giving our version (NashuaTelegraph.com) top prominence – the AP/Google page gets the traffic.

As Damon points out, even the other newspapers that picked up the wire story — such as Boston.com — are given preferential treatment in Google News, and the original Nashua Telegraph story comes up at the bottom of the search results. But there’s a silver lining, says Damon:

“Despite our angst at this, we have the last laugh as Fark.com ended up pointing at our version, driving 40 – 50k pageviews to that one story this morning.”

Welcome to the ever-changing world of Google-driven news. Steve Yelvington has some worthwhile perspective on the Google AP deal here.

My friend Muhammad Saleem — a top Netscape submitter — just dropped me a note to say that the former Digg-style Netscape social-news site will be reborn at some future date at a site called Propeller.com. Tom Drapeau has a somewhat lacklustre post on the move over at the Netscape blog (at least Jason Calacanis knew how to market something with a little energy).

Muhammad — who was more than a little ticked at Mike Arrington and others for what he saw as an overreaction to the news that Netscape was changing — says he likes the branding. I’m okay with it, for what it’s worth, but I’m not clear on what Propeller is supposed to convey really. There’s also no timeline on when the site will go live, which kind of makes me wonder why they bothered. Why not wait until it’s ready to go?

I know Muhammad thinks people rang the death knell for Netscape too early, but I still wonder how many people are going to switch over to the new site. For whatever reason, I think the name Netscape had a certain drawing power, and it got lots of traffic in part because it used to be a portal. To start over with a new site and name is going to be an uphill climb, I think.

Egon: “There’s something very important I forgot to tell you.”

Egon: “It would be bad.”

According to a leaked video from an internal Google briefing — first reported by a commenter called “fanboy” at Google Blogoscoped and expanded on by Ionut Alex. Chitu at Google Operating System — the company plans to tie together some of the strands of social information it has through Google Reader and other services into what it apparently refers to as “activity streams.”

The idea seems to be that your RSS feeds and your Calendar events and GTalk updates and your blog postings could all be turned into a single stream of information, which others could subscribe to. As more than one person has mentioned, this sounds very much like a Facebook feed, which contains everything from status updates to photos that have been posted.

There aren’t a whole lot of details on these new plans — which go by the code name Maka or Mocha or possibly Makamaka, depending on who you believe — but I think such a feature is a smart move for Google to make.

It’s ironic that Facebook’s unified feed, which caused so much consternation when it was first released, is a huge part of what makes the site so sticky — being able to see what all of your contacts are up to in a single glance is very addictive. Google has a bunch of useful apps like Gmail and Reader and so on, but they aren’t tied together very well. Mocha could change that.

Note: There are also some pretty amazing stats about Google Reader in the video briefing, including the fact that the back-end for the Reader (which apparently serves as the back-end for other Google apps that involve feeds) has 10 terabytes of data and 8 million feeds, and that Google plans to add feed recommendations and other social features soon.

Further reading:

MG Siegler at ParisLemon says Google appears to be moving in the direction he has been hoping it would for some time now, and Danny Sullivan at Search Engine Land has some thoughts on the various features Google seems to be looking at — including possibly allowing comments on Google Reader shared items, which is a bit of a sticky subject as this TechCrunch post outlines.

Update:

Philipp Lenssen of Google Blogoscoped says in a comment here that he has reason to believe the proper name for Google Reader’s new project is “Maka-Maka.” Not sure what the name is supposed to mean — all I could find out from a Google search was that Maka-Maka is the name of a popular “manga” (or adult) comic involving two female friends who become lovers, and that the word “maka” in Hawaiian means “eye.”

The BBC has a story about a survey that says businesses are losing hundreds of millions of dollars a day because employees are wasting time on Facebook and other social networking sites. According to this consulting firm, 233 million hours worth of work time is lost every day — and the firm recommends that more businesses ban or block Facebook, as both the Ontario government and Toronto City Hall have done recently.

I’m sure managers at all sorts of companies are nodding their heads at this kind of report. Those damn lazy workers — clicking around on Facebook wasting time when they could be working! There must be a way to stop them. As Stowe Boyd notes, it wasn’t that long ago that other technologies were the culprit. I can remember (yes, I’m extremely old) the same kind of attitude when PCs and Internet access started to become commonplace in offices. Give someone a PC, let alone Internet access? God forbid — then they’ll just piss the day away playing Minesweeper or Solitaire, or checking their email every ten minutes.

The reality is that employees who don’t like their jobs or aren’t properly motivated will always find ways of avoiding work. If you remove Facebook, or the Internet, or Solitaire, or even their PC they will waste time and avoid work by smoking, or taking long bathroom breaks, or doing a crossword puzzle from the newspaper, or staring out the window for hours at a time.

When it gets right down to it, Facebook is not the problem — Facebook is a symptom. And as Ethan Kaplan points out, if you are in any kind of businesses that deals with the general public and you can’t find a way to leverage those social networks, then you are doing something wrong.

From the European Union — not exactly a bastion of sound decision-making on a whole range of issues — comes the novel idea of banning or blocking searches for dangerous words such as “bomb.” EU Justice and Security Commissioner Franco Frattini says that he intends to explore with the private sector how to “prevent people from using or searching dangerous words like bomb, kill, genocide or terrorism.”

I think this is a brilliant idea. Why didn’t anyone think of it before? It’s so simple. But I don’t think it goes far enough. Why not ban the actual words themselves instead? That would be much more effective. Then people not only couldn’t search for things like bombs or killing, they wouldn’t be able to write about them either — and eventually, they wouldn’t even be able to think about them, because the concepts themselves wouldn’t exist!

Double-plus good, don’t you think?

Not that long ago, Google CEO Eric Schmidt would routinely deny that the company had any intention of using its Gmail, Google Docs and other services to compete directly with Microsoft’s Office suite. “We’re just playing around with some Web stuff,” he seemed to be saying. “Nothing important to see over here.”

We all knew differently, of course, and now we have even further evidence that Google is intent on moving into the corporate space, with the news that it has signed a deal with CapGemini to push Google Docs and other apps at small and medium-sized businessses.

Until now, Microsoft has remained relatively mum about Google, but apparently this latest move was a little too much for the software behemoth to take. As ZDNet reports, the company issued a somewhat defensive-sounding statement about its Office software dominating the market, etc. etc. — and then followed up with some helpful questions for journalists to ask Google, such as:

1. Google touts having enterprise level customers but how many “USERS” of their applications truly exist within the enterprise?

and

2. Google has a history of releasing incomplete products, calling them beta software, and issuing updates on a “known only to Google” schedule – this flies in the face of what enterprises want and need in their technology partners.

Microsoft goes on to take thinly-veiled and not-so-thinly veiled shots at the fact that Google apps depend on Internet access, that they don’t let you create headers and footers, and other earth-shattering revelations (the company’s statement also flicks at the issue of corporate security, which others have mentioned as well).

Of course, the overwhelming impression created by the note is that Google is starting to get under the software titan’s skin. Larry and Sergey are probably chuckling to themselves even now.