Thanks to Mike Arrington of TechCrunch for pointing me to a post by Yahoo vice-president of product development Ian Rogers. In the post — entitled “Convenience Wins, Hubris Loses” — Rogers recaps a recent presentation he made about the business of digital music, and as Mike notes it is well worth reading.
The Yahoo VP — who used to run the pioneering music company Winamp, after dropping out of university for a year in 1995 to tour with the Beastie Boys — describes the early days of the digital music game, and his surprise at the combination of fear, ignorance and loathing with which the music industry greeted the arrival of mp3s and services such as Napster:
“We were naive to be sure, but we were genuinely surprised by the approach. Suing Napster without offering an alternative just seemed like a denial of fact. Napster didn’t invent the ability to do P2P, it was inherent in TCP/IP. It was like throwing Newton in jail for popularizing the concept of gravity.”
Fast-forward to today, and Rogers talks about how Amazon has finally created a music-download service that is actually as easy to use as a p2p network — in fact, easier. Unfortunately, he says, it has taken eight years of wasted effort and millions of dollars in legal fees:
“8 years. How much opportunity have we lost in those 8 years? How much naivety and hubris did we have when we said, “if we build it they will comeâ€? What did we spend? And what did we gain? We certainly didn’t gain mass user adoption or trust, two prerequisites to success on the Internet.”
As Rogers puts it — before describing the ridiculously convoluted process you have to go through to buy a track and download it through Yahoo Music — “Inconvenience doesn’t scale.” If there is one lesson the music business needs to learn, it is that. It’s true that Apple’s iTunes service has grown to a phenomenal size despite the use of proprietary DRM controls, but think of how much larger the audience for that music could be. As Rogers puts it:
“Platforms which monetize the gigantic scale of the Web are the only way to compete with the control you’ve lost, the only way to reclaim value in the music industry. If your consultants are telling you anything else, they are wrong.”
| Are you interested in blogging and the emergence of Web 2.0? Discover opportunities for your business in the areas of outsourcing microsoft exchange, developing a better small business email system and exchange server outsourcing. Learn more about improving the web capabilities of your business today. |

Apart from the satisfaction of knowing that they are helping to finance educational materials and other projects for needy schools, the contestants in the
I’m not going to argue that what Jammie Thomas did was right in a legal sense, because it clearly wasn’t, as Mike Masnick
This statement came from (no surprise) the chief litigator for Sony-BMG, the same gang that thinks installing a Trojan on your computer is a great business model. When asked whether it was wrong for consumers to make copies of music that they had purchased, Jennifer Pariser said: “When an individual makes a copy of a song for himself, I suppose we can say he stole a song.” Making a copy of a purchased song is just “a nice way of saying ‘steals just one copy’.” I guess we should pull all those law books out of the library and strike out any reference to “fair use” then. Nice work there by the RIAA. Of course as Ars Technica points out, this