Note: This was originally published as the online newsletter for the Columbia Journalism Review, where I am the chief digital writer
Two weeks ago, Alex Heath of The Verge reported that the company then known as Facebook was planning to rename itself. An anonymous source told Heath that the new name was intended to focus attention on the company’s embrace of “the metaverse,” and away from existing products such as Facebook itself, WhatsApp (its messaging service), and Instagram, its photo-sharing app. Ten days later, at Connect—an annual conference the company hosts for developers—Mark Zuckerberg, Facebook’s CEO, said the company would henceforth be known as Meta. The change was necessary “to reflect who we are and what we hope to build,” Zuckerberg said, adding that eventually “I hope we are seen as a metaverse company.”
What isn’t clear, either from Zuckerberg’s comments at the conference or a “founder’s letter” he published announcing the name change, is exactly what it means to be “a metaverse company.” Zuckerberg says the metaverse is “an embodied internet where you’re in the experience, not just looking at it.” In this fabricated world, as he describes it, users will be able to do “almost anything you can imagine—get together with friends and family, work, learn, play, shop, create—as well as completely new experiences.” A video presentation shows Zuckerberg walking through a virtual house with a fireplace and a view of the digital mountains, choosing what clothes his avatar should wear with a wave of his hand, fencing with a partner who is located elsewhere, and attending a virtual meeting that includes a large red robot.
In interviews, Zuckerberg elaborated by saying that he sees the metaverse as something like the next iteration of the internet, built by many companies working together. In this vision, Meta’s Oculus headset would be just one window into a virtual universe. One hurdle in achieving this future is that it would require Meta and other technology companies to not just co-operate but also inter-operate—that is, allow their products to work together. As critics have pointed out, the company formerly known as Facebook has a terrible track record when it comes to interoperability, and many other technology giants aren’t much better (I hosted a discussion on CJR’s Galley platform last year with author and free-speech activist Cory Doctorow about how interoperability can help dismantle “surveillance capitalism”).
Continue reading “Facebook’s metaverse shift smacks of desperation”