Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
Within days of the January 6 attack on the US Capitol building, most of the leading social networks—including Facebook, Twitter, and YouTube—had banned Donald Trump from their platforms, since they said he used his social accounts to amplify the anti-democratic conspiracy theories that led to the attack, and to cheer on the right-wing groups that planned it. In March, a spokesman said Trump would be launching his own social network very soon: “We’re going to see President Trump returning to social media in probably about two or three months, with his own platform,” Jason Miller, a Trump advisor, told Fox News. Miller said the service was going to be big, and that Trump was “gonna bring tens of millions of people to this new platform.”
Two or three months came and went, but no Trump-led social network launched. When Trump launched a blog in May of last year, there was some speculation that maybe it was the social app Miller and others were talking about, but they said it was not (the blog was unceremoniously shut down in June due to low traffic numbers). When Gettr, a Twitter-like network aimed at right-wing users, launched in August of last year, some thought it was the new Trump-led social network, since Miller was at the helm of it. But it was not. In October, Trump announced that he would be launching his new social app—to be called Truth Social—in November, and that it would be part of a media conglomerate called Trump Media & Technology Group, which he planned to create by merging with a special-purpose acquisition company or SPAC.
Trump Social didn’t launch in November, or December, or January. Finally, this week, the new network actually launched—but it wasn’t the kind of debut some were expecting, given that the Trump team had been working on it for a year. The service opened Monday, but was “almost entirely inaccessible in the first days of its grand debut because of technical glitches, a 13-hour outage and a 300,000-person waitlist,” the Washington Post reported. Even some Trump supporters made jokes about the teething pains of the new service: Jenna Ellis, a former member of Trump’s legal team, posted a photo to Instagram showing Trump sitting at a desk with his finger hovering over a laptop, which Ellis said was the former president “letting us on to Truth Social one at a time.”
Continue reading “Trump’s long-delayed social network off to rocky start”
















