A look at browsers and music

My friend (and mesh 2008 interview subject) Ethan Kaplan, the vice-president of technology at Warner Brothers Records, has posted an interesting analysis of the browsers and devices that have been accessing the websites of Warner artists. Internet Exploder still makes up the majority of the traffic, but the interesting part is what has been happening in the bottom 1 per cent or so of the access logs: a growing proportion of devices that aren’t computers. At those levels the numbers are going to be erratic, given the small proportion of users — most of whom are likely “edge cases” — but it’s still interesting.

There are iPhones and Nokia mobiles, not surprisingly, but also PlayStations (portables and PS3s), Nintendo Wiis, Danger smartphones and others. As Ethan notes in the post, this is just one part of an ongoing evolution in Web access, with more and more people using their phones and high-definition TVs (as billionaire Mark Cuban points out in typically bombastic fashion) to browse content — and that will have an impact on how content is designed, delivered and consumed. What exactly that impact is, of course, no one really knows, but there’s no question that Google is thinking about what that means.

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