Jobs doesn’t care about selling Macs

It’s hard to argue with the point of view advanced by Randall Stross in a New York Times piece this weekend — namely, that Apple could be doing a better job of capitalizing on the stumbles of Microsoft Vista. For every guy like billionaire Mark Cuban who switches to a Mac, there are about 95 people buying machines with Vista on them, and that statistic hasn’t changed all that much despite the so-called “halo effect” generated by the iPod.

steve_jobs2.jpgSo why hasn’t Apple done a better job of converting people into Mac owners? Because Steve Jobs doesn’t give a rat’s ass about the PC market, that’s why. I admit that I have no evidence whatsoever for making such a statement — other than the obvious, which is the fact that the company doesn’t even have anyone on the board dedicated to the Mac, as Stross details in his story. It seems fairly clear that it isn’t as important as the iPod business, and that Apple may not even care about winning more of the corporate market, which is what it would take.

Still, I can’t help but have the feeling that Steve-O’s sights are set a little higher than chewing another percent or two out of Bill’s overwhelming market share in PCs. I think the iPod got Apple started down the personal electronics and entertainment road, followed by the somewhat lacklustre AppleTV, and now the iPhone and the iPod Touch have moved the company into mobile.

Wayne Gretzky wasn’t the best hockey player because he handled the puck all that much better than everyone else (although he did). It was because he didn’t just skate to where the puck was, he skated to where it was going to be. I think Steve is trying to do the same thing.

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