Drudge the king-maker for online news

Via a post by my friend Paul Kedrosky I found out that the Drudge Report is responsible for one quarter — a whopping 25 per cent — of all inbound traffic to some of the leading British news sites, including The Guardian, the BBC, the Independent and the Telegraph. That’s a mind-boggling number.

It comes from a study of British online news sites by Neil Thurman, a researcher at City University in London. To put that Drudge figure in perspective, the site (according to Nielsen/NetRatings at least) accounted for more traffic than Google, Google News and Yahoo News combined.

Pretty impressive — even if Drudge does inflate its page views by forcing the site to reload every three minutes.


Martin Hofmann points out in the comments that the Drudge figure is based on a single month worth of traffic from more than two years ago.

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