Andy Rutledge thinks you’re a moron

My friend Rob sent me a link to a recent blog post by Web designer Andy Rutledge because (I suspect) he knew that it would drive me up a wall, and he was right. It’s entitled “Anti-Social Media,” and it is a treatise on why social media is bad, why Web 2.0 is bad and why elitism is good — and, in fact, more than just good. Necessary. In this, Andy (whether he knows it or not) is channeling fellow elitists Nick “The Prophet of Doom” Carr and Andrew “Web 2.0 is Socialism 2.0” Keen.

The argument is relatively simple, although Andy decides for some reason to stretch it out over thousands of words, highlighted in a yellow-on-black colour scheme that is quite ugly. Luckily, Andy doesn’t care what I think of his design, because I’m just a yob who doesn’t know anything — just like you, and most of your friends. And Andy doesn’t care what I think of his ideas either, or he would have comments on his blog. But then, any idiot would be able to take issue with his views, and that just wouldn’t do.


Here are some selected quotes:

The wisdom of crowds and the related ideals cited above are largely about championing and cultivating two things: mediocrity and decadence.

Mediocrity is the only possible result of a wide sampling of opinion or input. The only idea that can survive such a mechanism is one consistent with the lowest common denominator. The mob works to ensure that all other results are weeded out.

One of the grave flaws of the growing social media and its foundational ideals is that it facilitates irresponsibility and it fuels and rewards our basest motivations.

So, in a nutshell, Andy believes that crowds are grunting masses of baboons, and that anything that surveys a group of people will inevitably result in mediocrity. The great are pulled down amongst the rabble. Pretty depressing, right? At one point, Andy says that “Western culture is on the downhill slope and gathering speed toward the brick wall at the bottom.” It made me want to crawl into bed with a copy of Wuthering Heights and a nice bottle of Dom Perignon and wait for the mob with pitchforks to attack my castle.

Andy also says: “Think about great ideas. Not good ideas or decent ideas, but great ideas. Where do they come from? Do they come from the masses? Do they come from consensus? No, they come from individuals.”

Andy doesn’t tell us where we are to find those individuals, however. I’m assuming he would probably give the usual answer — Harvard, Yale, Cambridge. Maybe even MIT or the Sorbonne in a pinch. But isn’t social media of all kinds a way of finding those voices that might have great ideas, or be excellent in some way? Apparently not. Social media is all about cheapness and irresponsibility, and that’s what always wins, Andy says. What a depressing view of humanity.

What do you think? I think Andy needs to get out a little more and quit using or as the benchmark for all of social media.

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