Note: This is something I originally wrote for the daily newsletter at the Columbia Journalism Review, where I’m the chief digital writer
Jigsaw, a unit of Google previously known as Google Ideas, recently launched a digital magazine called The Current, which aims to “explore today’s digital threats and solutions.” There isn’t much exploring to be found in the inaugural edition, however. It’s mostly a cursory overview of the problem of disinformation, alongside brief descriptions of some tools that Google has used to combat the problem, gussied up with a coat of digital paint, along with two contemporary art pieces that seem only loosely relevant, and an interactive map. It’s a magazine best not read too closely. But I did anyway.
It’s unclear why Jigsaw decided to publish The Current now, but it’s probably not a coincidence that Google—and its parent company, Alphabet—is under pressure from legislators in the US and Europe to take action against misinformation. Founded in 2010 and run by Jared Cohen, a former adviser to Hillary Clinton, Jigsaw says its mandate is to “forecast and confront emerging threats, creating future-defining research and technology to keep our world safer.” The reality is not as bright. Last summer, Vice described Jigsaw as “a toxic mess”; a dozen current and former staffers complained of an environment of mismanagement and poor leadership in an organization that, “despite the breathless headlines it has garnered, has done little to actually make the internet any better.” In one case in 2018, Jigsaw set up a fake political activism site—putting political misinformation out into the world—and then hired a Russian troll factory to attack it.
The Current looks nice, at least. With a toned-down, almost monochromatic color scheme, it looks like a high-end-furniture catalog. It’s also interactive: when a user hovers over text, the mouse arrow turns into a Magic Marker icon and a pop-up window encourages readers to send in comments. But if you click on “send a message,” you see a small box with three choices: “Agree,” “Disagree,” and “Want to know more.” Your ability to weigh in, it turns out, is limited to one of three pre-programmed responses. The text of The Current’s “articles” is organized into snippets not much longer than Netflix promotional descriptions, with links inviting you to “Dive Deeper.” Click a first link, and you go to a page titled “The Problem,” which explains, for instance, that disinformation campaigns are “professional and coordinated—not unlike marketing campaigns.”
Continue reading “The misshapen pieces of Google’s disinformation magazine”







