The blogosphere as high school, part XVII

My friend Mark Evans has a post about the lack of original thought in the blogosphere — or at least the pressures that tend to keep original thought from appearing — and as the closest thing to what MG Siegler calls a “bitchmeme” this weekend, it has grabbed a bunch of links. Dave Winer sees this as a sign that the end is near, and says he’s heading for the hills (we should all be so lucky), and lots of others have chimed in that Ed Bott was right and Techmeme is an “echo chamber” with no value whatsoever.

I know the “conversation” metaphor has kind of been beaten to death, and I apologize in advance for trotting it out again, but I think it’s the best one we have. To some, the clusters of “me-too” posts are a sign that there is no value in Techmeme.com — to which I would respond that value is where you find it. Yes, there are a lot of people posting things that just repeat what someone else said. But at the same time, there are also new bloggers coming along all the time who do add value.

In that sense, Techmeme (and the blogosphere in general) is a lot like a party or a crowd gathered at a bar. Some times there are people who are either boring, or have nothing of real value to say, or who are drunk and disorderly, or curmudgeons who sit off in a corner muttering to themselves and shouting from time to time. Does that mean you leave the party? Maybe. But you could be missing out on some great conversations, or meeting some interesting people.

Guys like Dave talk about how it’s all the insiders and the rest are hangers-on, and all that reminds me of is kids in high school, complaining about how they’re not in this or that clique, or how so-and-so always hangs out with the jocks or the geeks instead of them. The blogosphere is the closest thing I can think of to a meritocracy, and I would argue that for the most part Techmeme is as well — yes, there are cliques, but if you write a good post, it can hit the top and get links just like anyone else’s can. No one cares whether you’re tall or thin or pretty or athletic.

As I’ve mentioned before, in the clusters of me-too posts and bitchmemes and so on at Techmeme, I have found great bloggers like Frederic from The Last Podcast, MG Siegler from ParisLemon (and now of VentureBeat), Steven Hodson of Winextra.com, Jason Kaneshiro of Webomatica and others. Did I have to do some digging through useless echo-chamber posts? Yes. But that’s what some conversations are like. I’m not ready to give up on the whole party, that’s for sure.

I want my blog to be the aggregator

Loic LeMeur of Seesmic has a blog post that echoes something I’ve been saying for awhile: having cool services like FriendFeed or Twitter or Flickr or even Facebook is great, and they all serve a specific purpose and have a certain value — but it’s hard to keep track of what is where, and which conversations are going on with whom. A number of people (including me) wrote about this idea of fragmentation with respect to FriendFeed not long ago, but it applies to lots of other services as well.

That’s why I agree with Loic — and with Mike — that the best solution of all is to have a single portal to everything that matters about you, whether it’s your photos (Flickr) or your work history (LinkedIn) or your chats with friends (Twitter). For some people (like me) that portal is always going to be the blog, because that’s where we live most of the time and create most of our content. For others, it might be a Netvibes page or an iGoogle page with widgets for various services, or even their Facebook page — although Facebook isn’t customizable and adaptable enough, I don’t think.

I don’t think FriendFeed.com can be that portal, but it could be a component of that portal. I’m always looking for services that provide widgets and plugins that allow what they offer to be embedded somewhere else, which is why I like Google’s GTalk chat widget. If there was a Twitter widget that offered the same kind of functionality as Twhirl, I would definitely embed it here. And I’m hoping there will be a FriendFeed one as well soon, since Paul Buchheit and Bret Taylor seem to be moving at hyperspeed when it comes to new features. But it has to be a two-way widget, with data flowing in both directions.

I’m hoping that the Data Portability efforts that are going on, and Chris “Factory Joe” Messina’s DiSo project, can help make that kind of personal, customizable, widgetized portal a reality.

NAA to newspapers: advertise this

We’re long past the writing-on-the-wall stage for newspapers and advertising, it seems — the recent report from the Newspaper Association of America is more like a billboard, with one of those huge searchlight things they use for movie premieres and the opening of new car dealerships. And what it says is (pardon my French): You guys are totally screwed. Advertising has been declining for the past few years or so, but now the NAA is talking about the biggest decline since the association started keeping data — bigger than after September 11, 2001.

Some of that (full data here) is undoubtedly a result of the U.S. economic situation, which has everyone from banks to car dealers pulling back the reins and spending less. But the uncomfortable reality is that advertising in newspapers is declining for a bunch of other reasons as well, including the fact that newspapers appeal primarily to an aging population. At a recent meeting at one newspaper, an editor said that she felt a piece on hip-replacement surgery should be played more prominently because “that’s our core demographic.” Sad, but true.

But an even more important reason why paper ads are declining is that their cost-to-value ratio is way out of whack with what advertisers can get elsewhere, particularly the Internet. And it’s not just Craigslist.org decimating the classified business. Even traditional newspaper ads are difficult (if not impossible) to measure. Online ads can not only be targeted more specifically, they can also be tracked a dozen ways, and it quickly becomes obvious which ones are working — plus they are an order of magnitude cheaper than the paper version.

The NAA’s press release, of course, focuses on the much more positive news that online advertising for newspapers continues to grow at double-digit rates — but it still only accounted for revenue of $3.2-billion, compared with overall print revenue of more than $42-billion. It’s going to have to start growing a heck of a lot faster than that before it even starts to make a dent in the decline of print advertising. Update: Chris “Long Tail” Anderson doesn’t think it’s all that bad if you look at it properly.

Is PaidContent really a “blog” at all?

In a piece posted at the New York Times’ Bits blog, Saul Hansell pits Mike Arrington’s “vision of blogging’s future” against that of PaidContent founder Rafat Ali. One is personal and filled with lots of emotion (guess which one) and the other is more analytical and has more traditional journalistic integrity, at least according to PaidContent’s new CEO. Rafat quite freely admits that his model has very little to do with the rough-and-tumble of the blogosphere and more to do with the large trade publishers like Reed Elsevier and Informa, which cover industries like a blanket but don’t get into pissing matches about personalities.

I have nothing but respect for what Rafat and his team have built. He and Staci and the rest have doggedly pursued their model, and they have covered the media business within an inch of its life, and they should be congratulated for that. I think Rafat is totally right when he says he is going after the big trade publishers, and I have no doubt that one or the other of them will eventually come to their senses and just buy the operation outright, or Rafat might just buy them.

But I also find that PaidContent.org isn’t that… well, interesting. If I were a mid-level media executive, trying to figure out where the next layoffs were coming from, or who was rising up the ranks of whichever entity, then I might read it for information purposes. But it doesn’t have much in the way of colour to it — and to be fair, Rafat has never made any secret of the fact that colour isn’t what he’s after. I also notice that while PaidContent is set up like a blog, with comments and everything, there aren’t a whole lot of comments on the stories I read.

To me, however, part of the power that blogs have is that they are personal and direct, that they give you a connection of some kind to a person (or people, in the case of a blog like Gawker), and that they have a voice that either interests or amuses or enrages you. PaidContent doesn’t have that for me — it is pure information. That’s why it commands triple-digit CPM rates for its ads, no doubt. But while I wish Rafat and the rest of the team all the best, and I think they are doing a heck of a job, I hope that not all blogs are going to become just trade press in another form.

Musical interlude: virtual mixtapes

Maybe it was all the posts about the ISP music tax, but I started thinking about how one of the most important things about music is that we enjoy listening to it and want to share it with others — and that the Web is one of the best ways of doing that. Whether it’s emailing a friend an mp3 file, sending one through Pownce, or creating an mp3 blog and getting crawled by Hypemachine.com, there are lots of ways to do it. How do artists get compensated? I have to admit I don’t know. But having people share your music has to be good.

A couple of the newer ones I’ve come across are Muxtape.com and Mixwit — and I am indebted to Fred Wilson, the music-loving VC, for both of them, since I found out about them by reading his blog. As Fred has described, Muxtape is incredibly easy: fill in a few fields and upload some songs, and that’s it. The interface is also really stripped down, which is great (although I don’t understand why the typeface has to be so gigantic). Is it legal? Who really knows. It’s a great way to share music.

Mixwit.com is a little more complicated, but not much, and you can add an image of an old cassette, which is kind of cool for those of us who (like John Cusack in High Fidelity) remember when that was the primary means of music sharing. Plus, you can do one thing with Mixwit that you can’t with Muxtape (at least not yet) and that is embed it in a blog. To me that is a killer feature. My friend David Gratton of Project Opus has a Facebook app that is somewhat similar called Mixxmaker.

Is a music “tax” paid to ISPs the answer?

This is a big issue, with lots of sides to it, and I’m not going to try and get into them all right now, but it’s worth noting that Warner Music — the label run by Edgar Bronfman Jr. (who blew a few billion dollars worth of his family’s booze money on an ill-fated merger with Vivendi way back when) — has hired music-industry veteran Jim Griffin to create an ambitious, and possibly wrongheaded, digital music licensing entity that would see consumers pay their Internet service providers a monthly fee in return for the right to access music online.

Griffin outlines the idea a little in an interview with Portfolio magazine, and notes that it isn’t his idea but has been around a long time — it’s known as a “compulsory license,” and it was what helped the radio industry get out of the trouble it was in when it first became popular as an entertainment medium. Record labels argued that if people could listen to whatever they wanted for free on the radio, no one would buy albums and go to live shows. Sound familiar? Of course, radio play has sold billions of records and made the industry billions of dollars, but there you go.

In any case, Griffin wants to apply the same idea to downloading — and he’s not the only one. The Songwriters Association of Canada has proposed a similar thing, and so have other groups (the EFF has been proposing something similar since 2004). And ISPs are hopping on board this particular train in many cases, in part because they are being threatened with legislation in France and elsewhere that would hold them liable for policing their networks for copyright infringement. But does that make it a good idea? I don’t think so. And however Jim and others describe it, to me it sounds a lot like a tax. Mike Arrington goes further and calls it “protection money.”

Griffin says that “eventually” advertising might cover the charges, and those who wanted to surf without ads would have the choice to pay the fee. But it sounds like in the beginning the fee would be mandatory — even for those who don’t do any downloading at all. Does that sound fair? No. We have mandatory fees for things like education and road-building, but I don’t think music licensing falls into the same category. What about people who pay for songs legally through iTunes — do they get a free pass, or do they have to pay twice? Maybe Warner sees this as a way to put Apple out of business.

And what if such a fee is instituted — what about the movie companies, and other media companies? What about photographers? And what about the billions of dollars in software that is pirated online? After you add all the fees for those content creators, we’ll all be paying $100 for our Internet access (which of course the ISPs have started filtering and shaping because of all the downloading). And then there’s the goat rodeo that would be involved in figuring out who gets the money collected. Or maybe we could just let the ISPs and the music labels work all that out — I’m sure they would do it fairly, right?

Russell Smith: Web-bashing 101

I don’t like to pick on a colleague from the Globe and Mail, but in Russell Smith’s case I’m willing to make an exception. I like Russell, and I know he enjoys playing the curmudgeon — in fact, I think he would make a pretty good blogger. But in his latest column I think he goes for the facile, blog-bashing argument because, well… it’s easy. In the piece, which is entitled “Way more news sites, way less news,” he looks at the recent report from the Project for Excellence in Journalism which looked at the state of the news media in the U.S. and compared the number of unique news stories both in print and online in various forms, including blogs. One of the comments from the study is:

“News consumers may have had more choices than ever for where to find news in 2007, but that does not mean they had more news to choose from. The news agenda for the year was, in fact, quite narrow, dominated by a few major general topic areas.”

Russell uses this as a stick with which to beat the Web and particularly the blogosphere, saying blogs and websites focus on only a few stories and blow them out of proportion, and also that sites such as Digg (which the report barely mentions) accelerate this process. He says the report showed that “more than a quarter of the news stories on television and online last year in the United States were about the Iraq war and the presidential campaign” and says that

“this kind of concentration of attention runs against what was expected of the kind of information universe the Web would provide. What we expected, 10 years ago, was a wild diversity, a babble of voices bringing light to the stories that the supposedly stodgy, politics-and-economics-obsessed newspaper newsrooms were not connected to.”

I’m not sure who expected that (other than maybe Russell). In any case, is he saying that TV and news websites shouldn’t have focused on the Iraq war and the presidential campaign? Surely those were a couple of pretty important topics. Russell goes on to say that instead of the wonderful diversity that we expected from the Web, “what we’ve ended up with is a million sources reporting the same story.”

Two things about that: 1) Lots of the blogs and websites writing about those topics aren’t reporting them at all, they’re analyzing and commenting on them (people might take issue with that, but it’s a separate argument from the one Russell is advancing; and 2) What do plenty of newspapers do? Run the same set of a dozen or so newswire stories or press releases to fill out their pages — and often get them wrong, as Tim Burden notes in his post. How is that any different? Most of the report’s criticisms seem to extend primarily to cable television, rather than online, but Russell has his axe and he’s apparently determined to grind it.

“If the news is important, it will find me”

Brian Stelter has a great piece in the New York Times that I urge anyone interested in the media business to go and read right now — I’ll wait — and that includes reporters, editors and (most of all) managers, and probably IT departments and designers as well. The context of the piece is political reporting and political news, but I think the points Brian is making are relevant to the entire industry as a whole.

It’s not that there is anything earth-shatteringly new in the piece, mind you. But I think it does a great job of describing how digital “word of mouth” — in other words, social networking of all kinds including Twitter, IM, Facebook and so on — has become a dominant means of news delivery for young people in a way that I’m not sure old geezers like myself quite grasp, no matter how often people describe it (and Stelter knows whereof he speaks, since he was still in university when the NYT hired him away from TV Newser). As Brian describes it in the story:

In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.

And then Stelter mentions Jane Buckingham of the Intelligence Group, a market research company, and says that during a focus group, one of the subjects — a college student — said to her:

“If the news is that important, it will find me.”

Think about that for a second — or longer, if necessary. I think that sums up, in ten simple words, what has happened to the way that many people (and not just young people, but those who use RSS readers and blogs and social networks as well) consume the news (Mark Cuban seems to think so too). Not only is there just so much of it out there that it’s virtually impossible to consume it all, but the very fact that someone you know — or trust — has passed on or blogged or Twittered or posted a link makes it more likely that you will read it.

Are most websites designed with this kind of principle in mind? Not really. Most of them are still designed as though people read the news the same way they do in the paper — starting at the front and moving page by page towards the back (of course, many people don’t read the newspaper this way either, but that’s another story). In reality, people come from every conceivable angle, dropping into stories and then disappearing, finding them through links and posts and Digg and elsewhere.

If the news is that important, it will find me.

Crack deal on Google Streetview?

It has yet to make its way to Canada (although the cars have been spotted, and there has already been controversy over privacy laws) but in many U.S. cities, Google’s “Streetview” service provides high-resolution photos of the street when you select a location on Google Maps. A whole subculture has emerged on the Web since the service went live, of people trading and commenting on photos of people sunbathing nude, words carved into cornfields and so on.

This week, a series of photographs showed up on several sites that appeared to show two men engaging in a drug deal on the streets of Chicago. Although the photos have since been removed from Google’s database, there are still plenty of versions of them available on the Web. But do they actually show a drug deal? There’s a black man in a baseball cap, large white T-shirt and baggy jeans bending over into the window of a car, with what appears to be cash or a small package in his hand — but does that mean it’s a drug deal?

Some commenters at Gawker and elsewhere argued that to assume it was a drug deal was an overtly racist response. Others, however — including some Chicago residents — were more than happy to chime in that the area was a well-known drug neighbourhood, and in one case a commenter said that she had bought drugs at that exact location before. Another said that he was “robbed at gunpoint while trying to buy pot” at the same spot. And Gawker editor Nick Denton pointed to a local site with crime statistics for the area that seemed to back up the drug-deal explanation.

Just one troubling point, as more than one commenter noted: the Google Streetview photos are taken by a car — in most cases a Volkswagen Beetle — with a 360-degree camera mounted on a tripod on the roof. If the other men near the car were (as some argued) keeping an eye out for cops, how could they not notice a Beetle driving by with a gigantic camera strapped to its roof? Whoever the dealer is, he needs some new lookouts.

CBC follows Norway’s BitTorrent lead

My friend Steve O’Hear alerted me to a post on the Last100 blog (part of the excellent Read/Write Web network) written by Guinevere Orvis, an interactive producer with the CBC — that’s Canada’s national broadcaster, for any of my non-Canadian readers — about how the network came to distribute one of its shows using the BitTorrent peer-to-peer network. Guinevere says that the idea started with a post on BoingBoing about Norway’s state broadcaster doing the same thing with a show.

While it might have been nice to hear that the CBC got the idea from reading about it on my Globe blog (sorry, I couldn’t resist), it’s still nice to know that our national broadcaster is open to new ideas. And from the sounds of Norway’s experience, it should be one that they consider repeating. According to Eirik Solheim, who works for the Norwegian broadcaster, the show has been downloaded more than 90,000 times and the network has been “saving huge on bandwidth cost.”

That last part is important to note: BitTorrent may be known for piracy, but it is fundamentally a distribution method, plain and simple (ISPs argue that it is cheap because it piggybacks on their networks and sticks them with the bill, but that’s a topic for another day). Here’s hoping that the CBC decides to continue this experiment, and congratulations to Guinevere for helping them come to grips with the issues involved and spurring them on. Her full post on all the details is well worth a read.

Further reading:

Michael Geist has written about the CBC’s move, and so has TorrentFreak, and CNET. Mike Masnick at Techdirt has taken note of it as well.

mesh 2008: more details on meshU

As my fellow mesh 2008 organizer Mark Evans notes in his blog post on the topic, one of the things that we got asked to do after the last mesh conference was to come up with ways of providing more in-depth content for developers, programmers, designers and other hard-core Web and product types. We thought about trying to build more of that kind of content into the main mesh conference, but it felt as though it needed its own thing: hence, the creation of meshU.

meshU — which takes place on May 20th, the day before the main mesh conference — is designed to be a one-day, intensive series of workshops and discussions about issues that developers, designers and even managers (yes, even managers) need to know about, whether it’s using Amazon’s S3 distributed servers system or interface design or AJAX tools. And we’ve got some megawatt speakers to lead some of those discussions, including Dabble DB co-founder Avi Bryant, Pownce co-founder Leah Culver, John Resig of jQuery and Carsonified’s Ryan Carson.

We also want to hear from you what kind of workshops you’re interested in, or if you think you’re the one to present something or lead a tutorial or discussion. Just fill out this form and let us know a bit more about what you have in mind. You can read more about meshU here, and if you want to book a ticket you can do that for just $239.

Why is it different because it’s Craigslist?

So another ad on Craigslist has resulted in a man’s house being ransacked and many of his belongings — including his horse and his porch swing — being stolen. Robert Salisbury of Jacksonville, Oregon apparently came home to find people rummaging through his home, after an ad on Craigslist said that he was giving away his possessions. The ad, of course, was a hoax — just like the one that ran about a year ago that resulted in a woman’s house being vandalized. In that case, they even took the woman’s refrigerator, the kitchen sink and the front door.

As Mike Arrington notes in his post at TechCrunch, this shouldn’t be that surprising really. Craigslist is simply a mirror that reflects human behaviour at its best and possibly at its worst. Why does that have anything to do with the site itself? If someone arranges for a hitman to take out their spouse, and the medium of communication happens to be a newspaper ad, should the newspaper be liable? Hardly. If I call someone and arrange a bank robbery, is the phone company to blame for that?

Craigslist is simply an instrument. Obviously, if it publishes an ad that it knows to be fake or illegal — like the listings on eBay for human kidneys and so on — then it is potentially at fault. But it has no way of knowing whether Robert Salisbury of Jacksonville actually wants to give away all of his possessions, nor should it be expected to.

mesh 2008 ticket window is now open

Despite a distinct lack of spring weather in Toronto, there’s definitely something in the air — and it’s the warmth of an approaching mesh conference! A lot of people have been emailing and Facebook messaging and Twittering and so on in recent weeks, asking us when we were going to start selling mesh 2008 tickets, and the answer is: Right now.

Hopefully you have the dates (May 21st and 22nd) blocked out in your calendar already, and now is your chance to lock up those tickets. The sales window is open, and tickets are $469 each, which we at mesh humbly believe is pretty competitive for a two-day Web conference. We’ve also expanded the number of student tickets to 30 this year.

Right now, we can tell you about several keynotes:

  • author Matt Mason, whose new book The Pirate’s Dilemma looks at the implications of digital piracy.
  • Club Penguin co-founder Lane Merrifield, a Canadian who helped build a virtual world for children that was bought by Disney for $350-million.
  • and Ethan Kaplan, the head of technology at Warner Brothers Records, who is intimately involved in the evolution of the modern music industry.

We also have some great panelists and speakers lined up, including:

and a host of others to come. We’ll be adding more as we get closer to the conference, so be sure to keep checking the site for new names and photos.

As mentioned before, we’ve also added a new feature to mesh this year called meshU, a full day of hands-on workshops and panels for startups, web designers and developers of all kinds. It’s on May 20th, the day before mesh. We’ve got some great speakers and workshop leaders lined up for meshU as well — including Avi Bryant of DabbleDB, Pownce founder Leah Culver, Ryan Carson and John Resig. For more details and a link to where you can buy tickets, check out the meshU site.

Mesh on!

FriendFeed now flows both ways

As Frederic at The Last Podcast was one of the first to notice, the up-and-coming “lifestream” aggregation engine FriendFeed now allows users to post responses back to Twitter from the Web service — responding to one of the main criticisms that have come from some reviewers. Until now, you could read Twitter messages and comment on them, but those comments remained on the FriendFeed site and therefore weren’t visible to the person who posted unless they came to the site.

More than one person said that this made FriendFeed into another destination social site, rather than purely an aggregator of services, something I wrote about in a previous post. As I mentioned in that post, I can see the appeal of a group of friends having their own discussions, removed from the hurly-burly of the broader Web — which co-founder Paul Buchheit described as one of the benefits of FriendFeed — but I also think a tool like Twitter is designed for back-and-forth, and the more there is of it the better. The new feature posts a comment to FriendFeed and also posts it as a response directly to Twitter if the user wants.

That’s an elegant solution, and it only took a matter of days for the team at FriendFeed to implement it — along with several other cool features, including the ability to track your Disqus comments through the service, something Fred Wilson and others had suggested would be an appealing addition. Nice work by the FriendFeed team.

Ad networks: Inventory vs. the brand

There’s been lots of talk recently about the value of ad networks, including a recent piece in MediaWeek about how ESPN has decided to opt out of the ad network game. The central question seems to be: Are ad networks a great way to package up unsold Web inventory and monetize it, or do they take traffic away from a brand and potentially interfere with that brand’s ability to market effectively to its audience? It may not help, but I would say the answer is probably yes to both of those questions.

Aggregating space on blogs and other sites that could have value to advertisers makes sense, and that’s presumably why Forbes is setting up a blog network, and why Federated Media is also in that business — which John Battelle talks about in a Q&A here, and why large-scale blog networks like b5media exist as well (in the interests of full disclosure, I should note that I am part of the new Forbes blog network). At the same time, however, it’s not at all clear whether such networks can ever really compete with algorithm-based and search-targeted advertising.

If that’s the case, wouldn’t it be better for a brand — such as ESPN — to focus on building a better relationship with its core audience, rather than running ads from some ad network that may or may not be relevant, and could take eyeballs elsewhere, all in return for a crappy CPM rate? That’s obviously the conclusion that ESPN has come to, and others have as well. To some, chasing the low returns of ad network banners isn’t worth the investment. Others, however, will see it as better than nothing — particularly if it involves inventory that’s going to go stale anyway.

Maybe it’s just the spillover from the sub-prime mortgage meltdown, but in some cases packaging remnant inventory and selling it through an ad network reminds me of the Wall Street practice of bundling underperforming or questionable mortgages together, and “securitizing” them in order to unload them onto outside investors. That kind of strategy works really well — right up until it doesn’t.