Not sure why the Los Angeles Times is writing about RushmoreDrive, the “black” search engine owned by Barry Diller’s IAC conglomerate, considering it originally launched back in April sometime. Maybe it was a slow news day today. In any case, it’s worth pointing out again what a bad idea this is — in my opinion at least. I’m not black, obviously, so I’m sure some people might argue that I don’t really deserve to have an opinion on the subject, but I feel compelled to write about it regardless. Do we really need racially-segregated search engines? Even after reading RushmoreDrive founder Johnny Taylor’s rationale for the service, I just don’t see what compelling purpose this serves.
Is it really that huge an inconvenience if someone searches for the word “Whitney” and gets something that is allegedly “white” like a museum of art, and what they were really searching for — Whitney Houston — is in fourth place? (Let’s ignore for the moment the possibility that they might actually search for “Whitney Houston” in the first place, or that they might even be looking for the Whitney Museum of Art) Do we really need a dedicated search engine so that black people can get results from “soul food” sites like chitterlings.com higher up than they might be in a “white” search engine? (I am not making these examples up, by the way — these are Johnny Taylor’s examples).
