Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
After being banned from both Facebook and Twitter for his role in spreading disinformation about the election and the January 6 attack on the US Capitol, former president Donald Trump’s team of advisors started talking about a “new social platform” he would soon be launching, which they said would provide a direct conduit for his views, and restore him to his rightful place at the top of the social-media firmament. Trump advisor Jason Miller told Fox News in March that Trump would be returning to social media “in two or three months, with his own platform,” which Miller said would be “the hottest ticket in social media,” and would “completely redefine the game.” On May 4, the Trump website unveiled a new social feature, but it was more like a recapitulation of an old game rather than the definition of a new one: in sum, it was a blog, with short posts in Trump’s voice (although most were likely not written by him) and a series of buttons with which to share his comments on the social platforms where he could no longer post them himself.
Now, less than a month after this much-hyped launch, Trump has shut down the blog, according to a number of reports. The page formerly known as “From the Desk of Donald J. Trump” has been removed from the site and will not be returning to it in the future, Miller confirmed to CNBC on Wednesday. According to a report from the Washington Post, based on interviews with anonymous sources close to the Trump camp, the former president’s decision was driven by the relentless mocking the feature got from established media outlets and political commentators, combined with a significant lack of traffic and engagement. “Upset by reports from The Washington Post and other outlets highlighting its measly readership,” the paper reported on Wednesday, “Trump ordered his team Tuesday to put the blog out of its misery.”
In May, NBC News looked at data from a social-media analytics company called BuzzSumo and found that the Trump blog as a whole had only attracted about 200,000 forms of engagement, including links and other social interactions (likes, shares, etc.) on Facebook, Twitter, Pinterest and Reddit. Before he was banned from those and other platforms, a single tweet from the former president would often be liked or reshared hundreds of thousands of times within a matter of hours, thanks to his 88 million followers. The Post reported that on the final day of the blog’s existence, the Trump website got just 1,500 shares and comments on Facebook and Twitter.
Continue reading “Donald Trump shuts down his blog, irked by low traffic”








