Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
Three months ago, Facebook announced that it planned to offer a platform for writers and journalists to publish subscription newsletters, a product very similar to that offered by Substack, the venture-funded startup that has helped make subscription email newsletters a hot topic in journalistic circles over the past year. Last week, Facebook officially launched its new platform, known as Bulletin, along with a slate of high-profile writers, including author Malcolm Gladwell and sports reporter Erin Andrews. A blog post from Campbell Brown, the company’s VP of global news partnerships, and Anthea Watson Strong, product manager for news, said that Facebook has partnered with “a small, diverse group of voices… some of whom are up-and-coming writers looking to find and build their audience, while others already have “a long history of work and a sizable following.”
In addition to Gladwell and Andrews, the content creators who have partnered with the company so far include Jessica Yellin, a former White House correspondent for CNN; Ron Claiborne, a former ABC News correspondent; Mitch Albom, sportswriter and author of such books as Tuesdays With Morrie; and Tyler Cowen, a high-profile economist and founder of the blog Marginal Revolution. Mark Zuckerberg, Facebook’s chief executive, said in a Facebook Live audio session held as part of the Bulletin launch that he also hopes to convince local journalists to use the platform in the future. “Part of what I think we can try to do here is make a real investment in local news,” he said.
How the company will decide which local journalists to include was not disclosed, but Facebook said earlier this year that it intends to spend $5 million “to support local journalists interested in starting or continuing their work on our new platform for independent writers.” The company opened up an application process at the time, and said successful applicants would be paid a multi-year licensing fee, and receive other monetization tools and services, but would have to commit to engaging with their audience “through Facebook tools such as Groups, live discussions, and other features.”
Continue reading “Facebook launches Bulletin, its would-be Substack killer”







