Here’s a column I posted at globeandmail.com on the hype over “Web 2.0”:
“In the beginning, the Web was made up of low-tech websites with grainy images, and interactivity consisted of an “e-mail me” icon that looked like a spinning envelope. Then came Flash, Javascript and Java, which allowed users to interact more with the content on a site, by clicking buttons or watching animations. Gradually, those developments blurred the line between using a service on a website and using an application on a desktop. Now, the industry is buzzing about something that has been dubbed “Web 2.0″ — a new level of interactivity that allows websites to provide desktop-like functionality with nothing but a browser and a high-speed Internet connection.
This idea was the backdrop for the recent news that Google and Sun Microsystems had decided to work together on… well, something. If Web 2.0 fans were hoping for a blockbuster announcement that would add some fireworks to the concept — and it’s clear that they were, given the amount of speculation that preceded the Google-Sun press conference — what they got was more of a “damp squib,” as someone put it. Even though the actual news was underwhelming, however (Sun agreed to bundle Google’s toolbar with its Java engine), the two hinted that there would be more, and some observers see Google eventually offering desktop-style applications in addition to its web-based email and satellite photo services. Continue reading “Column: Web 2.0 or hype 2.0?”