Here’s a column I posted at globeandmail.com about rumours of a deal between Google and Sun:
“In the late 1990s, senior executives at Microsoft — including then-CEO Bill Gates — were obsessed with what they saw as the biggest threat to the company’s domination of the software industry. That threat was the combination of a Web browser called Netscape with software called Java, developed by Sun Microsystems. Starting with the infamous “Internet tidal wave” memo in 1995, Microsoft spent a great deal of time and energy trying to combat this threat. Why? Because the software giant saw it as having the potential to dethrone its desktop hegemony, by moving what people did with their desktop PCs onto the Internet.
That threat was defused by a combination of market power and savvy marketing from Microsoft, and also — if the truth be told — by some fumbling on the part of Netscape and Sun. Microsoft started giving away its own browser, and began offering “Web-friendly” software. Netscape was acquired by America Online and gradually became irrelevant, and Sun failed to build on the potential of Java for a number of reasons. Among other things, the company was blindsided by competition from open-source server software and the popularity of the Linux operating system. Continue reading “Column: Google and Sun and the Web”