Does the end of BuzzFeed News mean the death of social journalism?

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

The past few weeks have not been kind to the giants of digital news. On April 20, Insider—which is owned by the German publishing company Axel Springer—said that it was laying off ten percent of its staff in the US. On April 27, Vice Media initiated a restructuring that was expected to lead to over a hundred job losses and the end of its Vice News Tonight broadcast; on May 1, the New York Times reported that Vice was preparing to file for bankruptcy protection. Since then, there have been reports that a private equity deal could rescue the company, though it may value it as low as three-hundred million dollars—a relatively large amount by everyday standards, but still a far cry from the near six billion dollars the company was said to be worth in 2017. Elsewhere, Disney slashed staff at FiveThirtyEight, the data-driven news site that it owned as part of ABC News. Numerous more traditional media outlets have also made cuts this year, from the Washington Post to Gannett.

More than any of these, however, one recent announcement stood out as a sign of something important dying, at least on the digital-media side of the equation: namely, the closing of BuzzFeed News and the loss of its more than sixty staffers. (BuzzFeed will stay in the news business via HuffPost, which it owns.) “This moment is part of the end of a whole era of media,” Ben Smith, the founding editor of BuzzFeed News, told the Times (where he later worked as a media columnist). “It’s the end of the marriage between social media and news.” As is the case with many marriages, the end of this one was hardly a surprise to anyone who had been paying attention. Layoffs at BuzzFeed News had become the norm in recent few years, including two hundred job cuts in early 2019. BuzzFeed went public in 2021, which some hoped would bring prosperity, but its stock soon slid. The company was worth a billion dollars shortly after its initial public offering. At time of writing, its share price implied that it was worth less than eighty million dollars.

Back in the halcyon days of 2015, Jonah Peretti, BuzzFeed’s CEO, told Recode’s Peter Kafka that he planned to “fish for eyeballs in other people’s streams”—in particular, Facebook’s. The site’s content, consisting of quizzes and short videos in addition to hard-hitting news stories, seemed perfectly suited for that platform, and, for a time, Peretti’s plan seemed to be working well. But by 2017, BuzzFeed’s revenue growth had reportedly started to slow. Then, in 2018, Facebook made a series of changes to its algorithm that were designed to show users more “personal” content, such as photos and posts from friends, ahead of articles from external publishers. For some news outlets, including Mashable and Mic, the changes meant hardship, and even death. BuzzFeed was not hit quite as hard, but it was hit: according to one estimate from a former BuzzFeed staffer, stories that once racked up as many as two hundred thousand visits were now getting a tenth of that amount. As I wrote in 2019, “Editors at BuzzFeed (and many other places) yoked themselves so tightly to Facebook’s wagon, even after the Zuckerberg empire provided ample evidence it would move the goalposts.”

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Homeless in the city where he was once the mayor

From Mike Baker in the New York Times: “As he navigated one day last fall through a crowded grid of beds at one of Oregon’s largest homeless shelters, Steve Martin, a longtime rancher and community volunteer, was brought to a halt by a familiar voice that called out from an unfamiliar face. “Aren’t you going to say, ‘Hi,’ Steve?” said the man, with eyes peering through curtains of white hair and a beard that flared in neglected disarray. Mr. Martin, who spent many of his days working among the shelter’s residents, considered the man’s gaunt frame. Then the man spoke again: “It’s Craig.” The words jolted Mr. Martin with a mix of recognition and disbelief. He had known Craig Coyner for more than 50 years, watching with admiration as the man from one of the most prominent families in Bend, Ore., rose through an acclaimed career — as a prosecutor, a defense lawyer and then a mayor who helped turn the town into one of the nation’s fastest-growing cities.”

A true crime love story, with a twist

Jeff Maysh writes: “Donna settled into Robert’s apartment and her new life in a chilly new city. Portland was two hundred times more populous than her small hometown, and overwhelmed by people living on the streets. She was nervous around strangers, even the pumpjackers who filled her car (Oregon law prohibits people from pumping their own gas). Robert was her savior. When he drove Donna through the city he pointed out the dangerous spots where drug deals go down. He wore regular clothes, but his silver Dodge Charger had blue and red lights concealed in the grilles. When traffic snarled in Old Town, he gave his siren a whup, and the sea of cars magically parted. Robert was a gentleman who always held open the car door, the polar opposite of her husband. His gold D.E.A. badge glistened on his hip. Soon, she was falling in love.”

Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.

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Is BlueSky the next Twitter, and if so would that be a good thing?

If you’ve spent any time on social media in the past few weeks, you’ve probably heard about BlueSky, a new social platform that was jump-started by Jack Dorsey in 2019, when he was the CEO of Twitter. The service recently opened up to a larger number of invitation-only beta testers, and some prominent Twitter users have set up accounts there, including Senator Ron Wyden, Congresswoman Alexandria Ocasio-Cortez, billionaire Mark Cuban, and popular accounts such as Dril. Some BlueSky fans believe the social network has the best chance of replacing Twitter, which has been lurching from crisis to crisis under new owner Elon Musk. But do we really need a replacement for Twitter? And if so, will this new platform somehow be able to reproduce just the positive aspects of Twitter, or will it wind up recreating all of the negative aspects too?

Dorsey first mentioned BlueSky in 2019, with a tweet saying that Twitter planned to fund “a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media.” Dorsey noted that in the early days of Twitter, the network allowed external developers and services to plug in to its systems easily and extend them, to the point where “many saw its potential to be a decentralized internet standard,” much like email. For a variety of reasons, Dorsey added, “we took a different path and increasingly centralized Twitter.” That process has continued since Musk took control, and Twitter now charges anyone who wants to plug in to the network thousands of dollars (although Musk recently announced that emergency services will not have to pay).

Dorsey said he was inspired to take an open-source, distributed approach to a social network in part by reading a piece that Mike Masnick of Techdirt wrote for the Knight First Amendment Institute. In that essay, entitled “Protocols, Not Platforms: A Technological Approach to Free Speech,” Masnick argued that in response to concerns about hate speech and other forms of harassment online, many social networks focused on increased moderation and other attempted solutions, but many of these “will make the initial problems worse or will have other effects that are equally pernicious.” Masnick suggested that instead of being closed platforms owned by single entity such as Twitter or Facebook, social networks should be open protocols, allowing users to choose, just as they can choose a different email client or web browser.

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

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Neil Armstrong and Buzz Aldrin were almost stranded on the moon

Lesley Kennedy writes for History.com: “Following the Apollo 11 historic July 20, 1969, moonwalk, Aldrin and Neil Armstrong were preparing to return to command from their lunar module when they discovered that a 1-inch engine arm circuit breaker switch had broken off the instrument panel. “Regardless of how the circuit breaker switch had broken off, the circuit breaker had to be pushed back in again for the ascent engine to ignite to get us back home,” Aldrin wrote. “since it was electrical, I decided not to put my finger in, or use anything that had metal on the end. I had a felt-tipped pen in the shoulder pocket of my suit that might do the job. I inserted the pen into the small opening where the circuit breaker switch should have been, and pushed it in; sure enough, the circuit breaker held. We were going to get off the moon, after all.”

You don’t really need to walk 10,000 steps a day to stay healthy

Lydia Denworth writes for Scientific American: “The concept of taking 10,000 steps a day to maintain health is rooted not in science but in a marketing gimmick. In the 1960s a company in Japan invented an early pedometer. Because the Japanese character for “10,000” looks like a person walking, the company called its device the 10,000-step meter. “It was just sort of a catchy phrase,” says I-Min Lee, an epidemiologist at Harvard Medical School and Brigham and Women’s Hospital in Boston. Taking that many steps daily is challenging but doable for many people. “Sure, if you get 10,000 steps, it seems like a good goal. But there was not really any basis to it.” In 2019 Lee published one of the first studies specifically investigating the actual effects of meeting the 10,000-step goal. Several other large studies followed. The result? Some movement is good, and more is better, but the benefits taper at some point.”

Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.

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The extraordinary secret life of Dr. James Barry

Brynn Holland writes for The History Channel: “James Barry began his military career on July 6, 1813, as a Hospital Assistant in the British Army, and was soon promoted to Assistant Staff Surgeon, equivalent to lieutenant. He then served in Cape Town, South Africa, for 10 years where he befriended the governor, Lord Charles Somerset. Barry was known for his short, hot temper. Patients, superiors, army captains and even Florence Nightingale herself were on the receiving end of his anger. He threw medicine bottles and even participated in a duel. But his medical skills were unprecedented. He was the first to perform a successful caesarean section in the British Empire where both the mother and child survived. Dr. Barry died from dysentery on July 25, 1865. His last wishes were to be buried in the clothes he died in, without his body being washed—wishes that were not followed. When the nurse undressed the body, she discovered female anatomy and tell-tale stretch marks from pregnancy.”

How an accountant in India was recognized as a mathematical prodigy

Stephen Wolfram, who published his first scientific paper at 15 and got a PhD in theoretical physics at the age of 20, writes about the man known as Ramanujan: “I have for many years received a steady trickle of messages that make bold claims but give little or no backup for what they say. But in the end I try to at least skim them—in large part because I remember the story of Ramanujan.  On about January 31, 1913 a mathematician named G. H. Hardy in Cambridge received a package of papers with a cover letter that began: “Dear Sir, I beg to introduce myself to you as a clerk in the Accounts Department of the Port Trust Office at Madras on a salary of only £20 per annum. I am now about 23 years of age….” and went on to say that its author had made “startling” progress on a theory of divergent series in mathematics, and had all but solved the longstanding problem of the distribution of prime numbers.”

Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.

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This 19th-century woman predicted global warming

Clive Thompson writes: “By now, we all know the problems of greenhouse gases. Burning fossil fuels creates CO2 — with methane sometimes as side product as well — and it traps the sun’s heat. The result: Global warming, and all the weirding of climate that comes with it. We moderns have known this since the 80s. But the basic idea behind greenhouse gases was discovered over a century earlier — by a female suffragette who, in 1856, did some ingenious scientific experiments. When she wrote up her work, she neatly and pithily predicted the possibility that we’d one day cook the planet. Eunice Foote was born in 1819 on a farm in Connecticut, and raised in Bloomfield, New York. In that period of history, few women received good technical educations, but Foote was an exception: Her parents sent her to the Troy Female Seminary, where she learned advanced math and science.”

This little known member of the Van Gogh family was crucial to Vincent’s success

Sheehan Quirke, also known as The Cultural Tutor, writes: “Johanna is the least famous of the van Goghs. Vincent might just be the world’s best-known artist. Then there’s Theo, his devoted brother, without whose support Vincent could never have done what he did. And, finally, we have Jo. She was born Johanna Gezina Bonger in 1862, the daughter of an insurance broker. She studied English and became a teacher at a girls’ school in the Netherlands. In 1884 she was introduced to Theo van Gogh by her brother. Theo was immediately taken, but it was five years later that he proposed. Jo said yes and they were married in early 1889. That same year, Vincent died, and Theo also died just six months later. What did Jo do? She inherited all of Vincent’s (then valueless) paintings and took them with her to the Netherlands. Although Vincent had sold only one painting in his lifetime and died a nobody, Jo was committed to sharing Vincent’s artistic genius with the world.”

Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.

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An inside look at Sadhguru, the internet’s favorite mystic

Stephen Rodrick writes for GQ magazine: “The guru was late. Very late. This was odd, because the guru is all about being ten minutes early. Show up tardy to one of his sessions and you will be stuck outside of enlightenment with your shoes in your hand. I thought about getting mad or, more specifically, hangry. It was my sixth day without meat or coffee on this week-long yoga retreat in rural Tennessee, and my contraband stash of caffeine pills and prosciutto had long been exhausted. Just then came the hellish noise of an engine, and a motorcycle rose over a crest. It was the guru. He rode toward us, his blue robe and white beard flowing behind him, and brought his Ducati to a stop so that it would be perfectly framed behind him on camera.”

The head of a virus database appears to have invented an alter ego

From Martin Enserink and Jon Cohen in Science magazine: “When Jeremy Kamil started to sequence samples of the coronavirus in the spring of 2020, it was clear where he should deposit the genetic data: in GISAID, a long-running database for influenza genomes. Kamil, a virologist at Louisiana State University’s (LSU’s) Health Sciences Center Shreveport, says he quickly struck up a friendly relationship with a Steven Meyers, who used a gisaid.org email address. The two often exchanged emails and talked on the phone, sometimes for hours, about the pandemic and data sharing. Meyers said he had previously worked at Time Warner and had changed jobs after his boss at that company, Peter Bogner, launched GISAID in 2008. Meyers was born in Germany and living in Santa Monica, California, just like Bogner, whom he would call “our big boss” and “the Big Cheese.” Over time, things got a little weird, Kamil says. Emails he sent to Meyers were sometimes answered from Bogner’s email account.”

Note: This is a version of my personal newsletter, which I send out via Ghost, the open-source publishing platform. You can see other issues and sign up here.

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Tips on how not to kill yourself

This is an excerpt from a book by Clancy Martin, called “How Not to Kill Yourself.” It comes from the excellent Small Bow newsletter by former Gawker editor AJ Delaurio. (Trigger warning should be obvious).

“I make my own suffering so much worse when I struggle against the suffering, when I think the suffering is somehow a sign of something else or has to be turned off or is the cause for me to panic, to freak out, to attack or run away. For me the worst kind of suffering, the real ‘I want to kill myself’ kind of suffering, is always that second kind, the Freaking-Out-Over-Suffering kind of suffering. Sometimes that manifests as self-loathing. Sometimes that manifests itself as anxiety or despair. Sometimes that manifests itself as a kind of terrible claustrophobic panic. But it is always the second dart, not the first. So, if I can just tell myself, when I am struck by the first dart, let yourself feel that dart. Don’t do anything more about it. Just let that dart stab you. Then I may very well be a rabbit with his neck caught in a wire snare, but at least I’m not decapitating myself with my scramble against it.”

The godfather of A.I. leaves Google and warns of danger ahead

From the New York Times: “Geoffrey Hinton was an artificial intelligence pioneer. In 2012, Dr. Hinton and two of his graduate students at the University of Toronto created technology that became the intellectual foundation for the A.I. systems that the tech industry’s biggest companies believe is a key to their future. On Monday, however, he officially joined a growing chorus of critics who say those companies are racing toward danger with their aggressive campaign to create products based on generative artificial intelligence, the technology that powers popular chatbots like ChatGPT.

Dr. Hinton said he has quit his job at Google, where he has worked for more than decade and became one of the most respected voices in the field, so he can freely speak out about the risks of A.I. A part of him, he said, now regrets his life’s work. “I console myself with the normal excuse: If I hadn’t done it, somebody else would have,” Dr. Hinton said during a lengthy interview last week in the dining room of his home in Toronto, a short walk from where he and his students made their breakthrough. His immediate concern is that the internet will be flooded with false photos, videos and text, and the average person will “not be able to know what is true anymore.””