Month: February 2015

Almost every week, it seems, we have a new case in which social platforms and media outlets — which are increasingly becoming the same thing, in many ways — are faced with a difficult choice: Should they post that video of someone being beheaded, or some other horrible thing? Or should they save users and viewers from seeing it by never publishing it, or taking it down if it’s posted? In the most recent case, YouTube chose to remove a video of a Jordanian pilot being set on fire by ISIS, while Fox News published it.

The argument in favor of not publishing such videos — or taking them down when they are posted — is fairly obvious: Namely, that it’s horrific, and many people will be offended by seeing it, especially the family and friends of the victim. Also, these videos are essentially recruiting tools for ISIS, and so many argue that by publishing them, Fox News and others are aiding the enemy.

Assuming these things are true, what justification could there be for arguing that media outlets should publish them, or that YouTube and Twitter and Facebook are wrong to remove them? At the risk of agreeing with Fox News, I think there are a couple of good reasons. One is that there’s a public interest in allowing free speech, even speech we disagree with or find abhorrent. In fact, the real test of our commitment to this principle is whether we defend someone’s right to say offensive things.

Freedom of speech

One common response to the free-speech argument is that platforms like Twitter and YouTube and Facebook are private companies, and therefore they don’t really have any commitment to uphold free speech, because the First Amendment only applies to actions taken by the government. But this doesn’t really hold water for a number of reasons: for one thing, freedom of speech is a principle many believe is worth upholding even when it doesn’t apply to government — that’s why there were “Je Suis Charlie” marches.

Also, media outlets like the New York Times are private companies just the same as Facebook is, and yet most people see these traditional media entities as having a public duty to freedom of information and free speech. So why doesn’t YouTube have the same duty? Why do we complain when the New York Times hides important information, but we don’t see it as a breach of social responsibility when Facebook takes down pages with information about Syrian chemical weapon attacks, or breastfeeding videos?

There’s a clear risk to handing over much of our free-speech rights to private platforms like Facebook, or even Twitter — a risk that critics like Jillian York of the Electronic Frontier Foundation and Rebecca MacKinnon of Global Voices have written about. How do we know what they are removing, or why? You may agree with their decision to not show a beheading video, or to filter Google searches so that “How do I join ISIS?” doesn’t come up, but what else are they hiding from you for your own good? You don’t know.

A duty to be informed

But free speech isn’t the only reason why I think we should be pressuring YouTube and Facebook not to remove this kind of content. The second reason was summed up well by Sylvie Barak — when I asked on Twitter whether such videos should be banned. She (and several others) argued that it is our duty as citizens to be as informed as we can be about the behavior of groups like ISIS, especially when we are committing significant military resources to fighting them:

@mathewi also, during the Holocaust, many Germans claimed they “didn’t know” the horrors of the death camps. With ISIS, we know.

— sylvie barak (@sylviebarak) February 4, 2015

Piers Morgan made essentially the same argument in a post he wrote about why he forced himself to watch the video of the Jordanian pilot being set on fire: he said he felt it was necessary in order to fully appreciate the barbaric nature of ISIS — something he said wouldn’t be accomplished by just reading a description of the incident. A writer with the Times of Israel made a very similar casein a piece she wrote about watching the video.

My friend Andy Carvin wrote a post recently in which he talked about wrestling with the issue of whether to link to or embed this kind of content — something he ran up against during his time reporting on the Arab Spring uprisings. Such behavior is horrific, he said, and yet there are dozens of cases in which media entities have made the decision to show similar things: naked children running from U.S. napalm attacks on Vietnam, for example, or American soldiers dead on a beach.

The argument in these cases is that there is a social duty that trumps the digust such images produce: that people need to see this kind of behavior in order to appreciate what is happening in the world — either what is being done to our citizens by others, or what we are doing to someone else. Isn’t that a duty that should apply to Twitter and Facebook and YouTube as well as the New York Times? And if not, why not? If you want to see the video in question, there’s a Fox News version here.

I’ve been fascinated with the work of British investigative blogger Eliot “Brown Moses” Higgins for some time now, in part because he is a classic example of how someone with the right skills and motivation can use the social web to function as a journalist with little or no professional training. Last year, Eliot created a site called Bellingcat to build on the work that he and others are doing around real-time verification, and now the team has launched a project designed to develop a crowdsourced database of military activity in Ukraine.

Higgins and Bellingcat have been working on identifying and cataloguing movements of armored vehicles, troops and other activity in and around Ukraine ever since Russia started interfering in that country and then subsequently annexed the Crimean peninsula. In one of the site’s major efforts to date, it used social media and various other tools to help confirm that Malaysian Airlines flight MH17 was taken down by pro-Russian separatists with a BUK M1 missile launcher last July.

Real-time verification

The site did this using much the same process that Higgins (whom I consider a friend) used when he was the first to confirm that the Syrian government had used cluster bombs against its own people in a series of attacks. By correlating images and video clips — which in many cases were posted by militant groups themselves — with locations from Google Earth and other sources with data about the area and military hardware, Higgins was able to establish how the attacks occurred, and the specific types of weapons that were involved.

For the Ukraine project, Bellingcat has created a real-time database of Russian and Ukrainian military movements, with photos and geographical location information, and has opened that database up for anyone to contribute to. For verification, the team is using its own expertise as well as a service called Checkdesk, a live-blogging platform that was started by social-technology group Meedan and won a Knight Fund challenge last year. And the data behind the project is all being hosted publicly through a site called Silk, which allows anyone to see, embed and potentially even modify the data.

As a blog post at Bellingcat describes, the project was jump-started with the data that Daniel Romein put together while trying to confirm when and how Flight MH17 was attacked. But Bellingcat team member Veli-Pekka Kivimäki says the site didn’t want to just post a photo or location every time there was a new confirmed sighting of troops or vehicles in Ukraine — it wanted to create a database that would grow and evolve with each new piece of information.

In an email message, Eliot said the project brings together a bunch of things he has been trying to do since he started the Bellingcat site, such as giving others who want to develop the same kinds of skills the tools to start learning with: ”By using Checkdesk, we hope to build a community of open source and social media investigators, helping them build their skills and knowledge by participating in a live, on-going project. We’re collecting, verifying, and presenting the information in an as open way as possible.”

Using Silk as a data platform means the information about military activity and identification of vehicles and weaponry can be continually updated, Higgins said. And because of the way Silk works, anywhere the representations of that data are embedded — whether as maps or image galleries — will automatically be updated when new information is added.

“There’s already a lot of people working on collecting and geolocating these videos, so we know there’s plenty of information out there already, it just needs to be collected in one place,” Higgins said. Bellingcat team member Kivimäki notes in the blog post that the hope is to “build a large data set that can be mined to make entirely new discoveries.” So, for example, a group of vehicles was seen travelling towards the Donetsk region in June, and similar vehicles were seen in Ukraine the same day — were they the same ones?

The data hosted in Silk is broken down into three categories: Sightings contain links to whatever media is available — whether it’s photos or video — along with data like location, type of equipment, etc. These can also be grouped. Another category is equipment, which contains a list of the different kinds of weapons and vehicles that have been seen. And the “unique units” category collects items that have been conclusively identified, via licence plate or other ID.

Plenty of media outlets are tracking and reporting on what’s happening in Ukraine — but Higgins is the only one I can think of who is taking a completely open approach, not just with his reporting, but with all of the images and videos and geographical data related to that work, to the point where anyone can embed and/or contribute to it. That’s a model more media companies could stand to adopt, in my view, and a great example of the benefits of crowdsourced verification and networked or “citizen” journalism.

No one seems to like web comments any more, at least not in the traditional media anyway. Websites like Reuters and Re/code and Popular Science and Bloomberg have gotten rid of them, and plenty of media insiders have been cheering this movement on, since they see comment sections as cesspools. So it’s nice to hear someone like Guardian digital editor Aron Pilhofer say killing off comments is a “monumental mistake.”

In a talk at the News:Rewired conference in London, Pilhofer — who used to run the digital team at the New York Times, before joining the Guardian last year — said that many traditional newsrooms are failing to take full advantage of the web’s ability to create a two-way relationship with readers, and that this is a crucial element of what journalism has become in a digital age. As he put it: ”I feel very strongly that digital journalism needs to be a conversation with readers. This is one, if not the most important area of emphasis that traditional newsrooms are actually ignoring. You see site after site killing comments and moving away from community – that’s a monumental mistake…. readers need and deserve a voice. They should be a core part of your journalism.”

Open journalism

Pilhofer talked about how the Guardian looks at its audience, which is as a partner in its journalism, through projects like Guardian Witness — a site where readers can suggest story ideas and also become involved in the reporting of them — which emerged from its repeated experiments in “crowdsourcing.” For the British paper, the concept of “open journalism” as a dialogue between reporters and readers has been a central part of its mandate under outgoing editor-in-chief Alan Rusbridger.

The fact that I agree whole-heartedly with Pilhofer probably won’t come as a surprise to anyone who has been reading Gigaom over the past few years: I’ve argued repeatedly that real and ongoing engagement with readers — which involves more than just a passive “Here’s our content, please click on it” kind of relationship — is a crucial part of what journalism is now, in part because this trusted relationship with readers is the only real asset that media companies have left to monetize in an increasingly competitive landscape.

Projects like Guardian Witness are the kinds of things that all media companies should be doing more of, Pilhofer said, because reader engagement is “a huge resource we are largely ignoring” as an industry. That’s the bottom line: not so much whether a newspaper or news site has comments or not, but whether it is trying to reach out to its readers in any real way and make them part of its journalism. Or do they just see the audience as a giant click factory?

All readers matter

Whenever I try to make this point, someone inevitably says that of course they want to have a relationship with their readers, but comments aren’t the way to do it, because they are just a cesspool of bad behavior — and/or because the people who post in the comments aren’t their real readers, as Bloomberg editor Joshua Topolsky argued in an interview about the site’s redesign: ”You’re really talking about less than one percent of the overall audience that’s engaged in commenting, even if it looks like a very active community. In the grand scheme of the audience, it doesn’t represent the readership.”

Topolsky’s is a common response to comments: “Those people aren’t our real readers, so we can afford to ignore them, and pay attention only to the people who choose to be on the social networks that we frequent, like Twitter and Facebook.” But what about the people who don’t want to have their comments tied to their identity on Facebook — or the readers who choose not to belong to those social networks at all? They in effect become second-class citizens, whose opinions or input aren’t wanted or valued.

On top of that problem, the readers who are on those networks still have to seek out the commentary on the stories they are interested in discussing. Tools exist to pull responses from Twitter and Facebook back into a comment section on a news site, but few publishers use them. It seems that most would rather outsource their commenting — and by extension, their relationship with their readers — to these third-party networks.

But comments are unfixable, right? Or at least, without spending huge amounts of time and resources on them. That’s another common response when anyone proposes that they not be killed off. But some sites have shown that it is possible to improve them without an enormous resource commitment: Digiday wrote recently about how comments at Salon improved dramatically once someone started to pay attention to them, and took a few steps to encourage good behavior.

Comments aren’t the ultimate expression of community or a relationship with readers by any means. Social networks are also very powerful tools in different ways. But if you can’t figure out how to engage with your readers and build a community of some kind on your own website — around your own content — how can you expect any of your readers to take your commitment to that relationship seriously?

Not surprisingly, the announcement by veteran political blogger Andrew Sullivan that he is retiring from active duty sparked a firestorm of blogging-related responses (including one from me) in which many argued that the days of the lone blogger are over — just like the days of the cowboy or the gentleman adventurer are over. Technology analyst and blogger Ben Thompson begs to differ, however: he says his site is doing better than ever, and that his success is proof that a subscription-based niche model for publishing can work.

I’ve written about Thompson a number of times before, because I think his attempt to build a business around just his writing is an interesting one: he launched his site, Stratechery, in April of last year as a fairly unknown blogger — certainly not a household name, even in tech circles — with a tiered “freemium” subscription plan that was based primarily on long, analytical blog posts and a daily newsletter with similar content.

Within about six months, he had over a thousand subscribers paying him $100 a year for access to his newsletter (the shorter daily posts on the website are free). That meant an annual revenue run-rate of about $100,000 — enough to make it a living, along with some speaking and consulting, and tentative proof that a “thousand true fans” model like that envisioned by Wired editor Kevin Kelly could actually work on a practical basis.

Niche readers will pay

In a response to the “blogging is dead” meme that was triggered by Sullivan’s announcement, Thompson says that he just passed the 2,000-subscriber mark, which means he now has a revenue run-rate of about $200,000 a year (the “churn” rate, or the rate at which subscribers drop off, is less than 10 percent he said). And this proves a niche model that serves a specific interest group will work, Thompson argues — as well or better than a model that relies on mass advertising revenue.

”I am, of course, acutely aware that there is a tradeoff when it comes to the subscription business model: by making something scarce, and worth paying for, you are by definition limiting your number of readers. Stratechery, though, serves a niche, and niches are best served by making more from customers who really care than from milking pennies from everyone.”

In fact, Thompson argues — and I agree — that Sullivan’s own success helps prove this case as well: in just a year, the Daily Dish blogger managed to convince more than 30,000 subscribers to contribute money, and by last year was pulling in close to $1 million in revenue solely from subscriptions. That may look sad compared to the revenues of a site like BuzzFeed or Vox, but it’s an amazing success for a small blog.

The core of Thompson’s argument is that the more niche and targeted your content is, the better off you are likely to be with a subscription model (The Information, a business and technology site started by former Wall Street Journal reporter Jessica Lessin, is another good example). Sites like Vox and BuzzFeed have to go broad, Thompson says, but that ultimately means that advertising revenue is your only real option, and making that work requires hundreds of millions of pageviews (unless you go after a very specific topic niche like Daring Fireball blogger John Gruber does).

In a sense, the blogging world — or even the world of online publishing as a whole — has bifurcated to create what I call a barbell effect: sites or even publications like newspapers that are huge and broad and have powerful brands will likely succeed, because they can make advertising work. And those that are small and targeted (either by topic or by geography) will likely also be fine. Everything in the middle, however, is in for a world of pain.

Vox’s Ezra Klein and BuzzFeed’s Ben Smith may argue that size and scale is the only route to success, says Thompson, but that isn’t the case — there is room for the one-man (or woman) blogger as a lifestyle business as well:

”I almost feel compelled to note that my conclusion – and experience – is the exact opposite of Klein’s and all the others’: I believe that Sullivan’s The Daily Dish will in the long run be remembered not as the last of a dying breed but as the pioneer of a new, sustainable journalism that strikes an essential balance to the corporate-backed advertising-based scale businesses that Klein (and the afore-linked Smith) is pursuing.”

Not everyone will be able — or will even want to — put in the kind of work required to maintain such a site, as Thompson admits. After all, Sullivan’s departure didn’t come because his model wasn’t working, but because he was simply worn out. But for those who do want to pursue this individual model, the Stratechery blogger argues that the potential for them to do that, and to be successful at it, is larger than it has ever been.