Memo to Newspapers: Stop Thinking Like a Portal

The story of homeless radio announcer Ted Williams became an Internet sensation this week, as a video of him got passed around on Twitter and in the blogosphere, and quickly led to appearances on the Today Show and job offers from around the country. But the video that started it all — an interview with a reporter from the Columbus Dispatch newspaper in Ohio — is no longer available on YouTube. In yet another example of a newspaper that can’t see the forest for the dead trees, there is just a statement from the video-hosting site that the clip “has been removed due to a copyright claim by The Dispatch.”

A web editor in the Dispatch newsroom seemed confused when asked why the paper ordered YouTube to take the clip down. “It’s our video, and someone put it there without our permission,” he said. All of which is true — the original clip was copied from the Dispatch site and uploaded to YouTube, and therefore the newspaper had a pretty clear copyright claim. The video can still be seen at the Dispatch website, along with other videos related to the Williams story. But how many people are going to watch the video there? Likely a fraction of the 13 million who watched it at YouTube.

In fact, not only does it make little sense to pull a video after it has already been seen by 13 million people — not to mention the fact that there are half a dozen other versions available at YouTube, including one from the Associated Press newswire — but the Williams story might not even have happened if it wasn’t for YouTube. Although the link to the Dispatch site could have been shared on Twitter and other social networks just as easily as the link to the YouTube video was, the newspaper doesn’t allow its video to be embedded, and therefore it likely wouldn’t have spread so far so quickly. Williams might never have come to the attention of any of the companies now offering him jobs.

The larger issue here, of course, is one of control over content, something newspapers and other traditional media outlets seem determined to fight for, whether through copyright takedowns or by putting up paywalls, or by shipping iPad apps that don’t allow users to share or even link to content. Few publishers — apart from The Guardian, which launched an ambitious “open platform” last year, and some equally forward-thinking outlets such as the Journal Register Co. in New Jersey — seem to have really embraced the idea that content can’t be bottled up and locked behind walls any more, and that there is more to be gained by letting it be shared than there is to be lost.

In the late 1990s, everyone wanted to become a “portal” — a destination site where users would get all their email and news and entertainment and so on. Yahoo and AOL and Microsoft spent billions building these businesses. Then along came Google, with its single search box and the complete opposite approach: it does its best to send you away as quickly as possible. That’s because the web giant doesn’t think of itself as a “content” or media company. It is simply providing a service — and to the extent that it does a good job of providing that service, readers are more willing to come back, and to click on related ads. Pretty simple, really.

What has the Dispatch gained by removing its video from YouTube? It hasn’t stopped people from sharing the video, since there are plenty of other versions out there, and it likely hasn’t convinced anyone to go to its website other than readers who were already going there anyway — and even when they get to the video, there are no comments or any other social or community elements to keep them there. All the takedown has done is make the newspaper look like a company that doesn’t really understand what it is doing online, or why.

Update: As noted by a commenter here who lives in Columbus (and who wrote a blog post about the takedown of the video), the Dispatch has created a YouTube channel and uploaded a copy of the Ted Williams video — something it probably should have done before, rather than after (the new version of the video had 136 views at last check). The editor of the paper has also written a blog post about the incident.

Sure, RSS Is Dead — Just Like the Web Is Dead

A brush fire has been swirling through the blogosphere of late over whether RSS is dead, dying, or possibly severely injured and in need of assistance. It seems to have started with a post from UK-based web designer Kroc Camen that got picked up by Hacker News and re-tweeted a lot. The flames were fanned by a blog post from TechCrunch that drove RSS developer Dave Winer into a bit of a Twitter frenzy. But is RSS actually doomed, or even ailing? Not really. Like plenty of other technologies, it is just becoming part of the plumbing of the real-time web.

Camen’s criticisms seem focused on the fact that Firefox doesn’t make it easy to find or subscribe to RSS feeds from within the browser (although designer Asa Dotzler takes issue with that case in a comment near the bottom of the post). Instead of the usual RSS icon, he says, there is nothing except an entry in a menu. But did anyone other than a handful of geeks and tech aficionados make use of those RSS icons? It’s not clear that many regular web users have done so — or ever will. Browsers like Internet Explorer have had built-in support for RSS subscriptions for years, but there’s little signs of it becoming a mainstream thing.

So can we say that RSS is dead? Sure — in the same way that HTML is dead, or the web itself is dead (if the “RSS is dead” idea seems familiar, that’s because it has reared its head several times before). There used to be plenty of HTML editors out there, which allowed people to create their own websites and web pages, but they never really went mainstream either, and HTML has evolved to the point where it’s a specialty that requires actual programming skills in order to be effective. Is that bad thing? Not if you make a living as a web designer. Hypertext markup language has become part of the plumbing of the web, and now allows far more utility than it used to.

In a similar vein, Wired magazine made the argument that the web is dead — based on some faulty data and a perception that apps for devices like the iPhone and iPad are taking over from the regular web. While there is some reason for concern about walled gardens such as Facebook and the control Apple has over its ecosystem — as both the web’s inventor Sir Tim Berners-Lee and law professor Tim Wu have argued in separate opinion pieces recently — the reality is that the web is continuing to evolve, and apps could well be just an interim step in that evolution.

In the same way, RSS has become a crucial part of how web content gets fed from blogs and other sites into real-time services such as Twitter and Facebook, as well as aggregation apps like Flipboard, as CEO Mike McCue noted during the debate between Winer and TechCrunch. Do Twitter and Facebook compete with RSS to some extent, in terms of content discovery? Sure they do — but they also benefit from it. Along with real-time publishing tools such as Pubsubhubbub, RSS is one of the things that provides a foundation for the apps and services we see all around us (including real-time search).

The fact that RSS is fading in terms of user awareness is actually a good thing rather than a bad thing. The sooner people can forget about it because it just works in the background, the better off we will all be — in the same way that many of us have forgotten (if we ever knew) how the internal-combustion engine works, because we no longer have to pull over and fix them ourselves.