Newspapers need to work with aggregators

Scott Karp at Publishing 2.0 has a great post about how newspapers can work with aggregators and the distributed ecosystem of the Web, instead of just moaning about how Google and Yahoo are stealing their business, as Tribune owner Sam Zell and others like to do from time to time. Scott nails it when he says that:

The problem that newspapers and other traditional media brands have is that they still see branding as a function of controlling the distribution channel, rather than branding each unit of content that must now live and survive on its own in a disaggregated online media ecosystem.

Using aggregators and search wisely can make a big difference, Scott points out, using the New York Times “Topics” pages as an example. Putting together pages of content that match what people are searching for is a good way of making the rest of your publishing entity that much more appealing. And Scott notes that this works for his site as well.

Publishing 2.0 gets 73% of its traffic from search and referring sites, which include aggregators like Techmeme. Some of my content is also syndicated in full text on Seeking Alpha, Yahoo, and Digital Media Wire (with links back to the site, which yield significant traffic) — this is anathema to the traditional media mindset.

But the result, he says, is that his RSS and email subscriptions keep growing, and so is his brand — by effectively leveraging search, and by giving his content away.

Samurai armor for your cat, or mouse

I think I may have linked to Jeff de Boer’s incredible artistic creations before, way back when I had a blog called A Complete Waste of Time, but it’s definitely worth linking again — these tiny suits of armor for cats and mice are incredibly detailed works of art, made from steel and copper and silver. Awesome. And he’s from my former home town of Calgary, Alberta to boot.

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Semel out as CEO, investors cheer

snipshot_e4iniuupqat.jpgWell, well, well. After six years — and the last couple of those facing mounting criticism of his efforts in the corner suite — Hollywood transplant Terry Semel is out as chief executive officer of Yahoo. To add insult to injury (although he remains non-executive chairman, which means he’s hardly hitting the bread lines) the share price of the Internet portal jumped by more than five per cent in after-hours trading after the company announced the news. Yahoo is going back to the future for a CEO: co-founder and Chief Yahoo Jerry Yang becomes the new chief executive. Yang has a blog post about it here. He says that Semel:

“Refocused the company on key strategic priorities, and in so doing, helped Yahoo! increase our revenues nearly nine-fold from $717 million in 2001 to $6.4 billion in 2006; boost our operating income from a loss in 2001 to nearly $1 billion last year; and create more than $30 billion in shareholder value during his tenure.

He helped grow our audience from 170 million to more than 500 million users globally, and he oversaw the expansion of our base of talented employees from 3,500 to nearly 12,000.”

This has to make Eric Jackson feel pretty good — he put together a Web-based protest group (mentioned by the Times UK and Wired, among other places) that got a significant amount of support from disgruntled shareholders, and took its criticisms to the Yahoo shareholders meeting. My friend Paul Kedrosky, who has been predicting this move would come, live-blogged the conference call.

I guess the pressure is on Jerry Yang now — although I’m sure his $2.2-billion net worth should be a comfort either way. Valleywag has a comprehensive “corporate obituary” on Semel and his reign here — and also points out that Jerry Yang is no Steve Jobs. Ouch. Painful but true, I suspect. Mike Arrington has a different take on the news at TechCrunch: why so sudden? Yahoo could have announced his retirement, etc. and taken its time. Instead, he is just gone and Yahoo turns to an old standby. That is a little odd.

Showdown: Facebook versus the Internet

“I come not to bury Facebook, but to praise it.” — loosely paraphrased from Shakespeare’s Julius Caesar

There’s no question that Facebook is the hottest thing going in social networking right now, and the launch of the Facebook F8 Platform has made it even more important as a model of what is possible for such a network. At the same time, however, I think that there’s also a troubling element to the site, which is that Facebook is to some extent a walled garden. Dave Winer writes about it here, Jon Udell hints at it here, and so does Dabble DB co-founder Avi Bryant here. Others have also written about the same kinds of issues here, here and here.

social.jpgObviously Facebook isn’t a walled garden in the same sense that America Online was way back when, or Prodigy or Compuserve or any of those other services. In fact, the F8 Platform launch ties Facebook into all sorts of Web services such as Flickr quickly and easily, which is a great feature and one I have written about before and likely will again. And yet, the reason Facebook did this is so you will spend more and more time on Facebook, and that is less and less time you spend on the regular Internet. Why can’t I have all the same features that I get with Facebook but without having to log in and click here or there everytime I do something?

In a way, we already have many of the attributes of Facebook: we can provide status updates through Twitter, we can chat through email or comments or GTalk or MSN Messenger or whatever — instead of Facebook’s irritating “wall-to-wall” feature, where you get an email telling you someone sent you a message, then you have to click and login, then leave a message, then they get an email, etc. Why can’t I just get the damn message?

In a sense, those kinds of irritations are a symptom of the larger issue, I think. We — and by “we” I mean bloggers, etc. — have all sorts of plugins and widgets that let us integrate Flickr and the MyBlogLog social network app and Last.fm song preferences and so on, and otherwise connect with people. Why do we need Facebook? Is it that we need the protection of the “limited profile” and the “click to add friend” process? I don’t know the answer. I’m just asking.

Update:

In light of all the coverage that I and others have been giving iLike for signing up more than 3 million users for their Facebook app, it’s worth noting Paul Kedrosky’s words of caution on that front.

Can baseball succeed through control?

Newsweek has a story in the latest issue that looks at the success of Major League Baseball’s online strategy, which the magazine says is making about $400-million a year through MLB Advanced Media (or BAM, as everyone apparently calls it). It is growing at about 30 per cent per year and has about 50 million visitors a month. A million subscribers are apparently paying for video and audio of games and other services, and the whole enterprise is said to be a model for how a sport approached the Internet.

snipshot_e4ca6jn96ru.jpgThe only problem with that, however, is that MLB is doing exactly what I would argue you shouldn’t do — and what all sorts of other media is being encouraged (or convinced by failure) not to do — and that is to stomp around waving lawsuits and trying to control every aspect of the content. This is something the Newsweek piece doesn’t really get into until the end of the story, and even then it doesn’t really deal with it in depth. It does mention the lawsuit against Slingbox, which has the nerve to allow people to watch baseball games wherever they are, instead of where MLB says they should watch them as a result of deals it has signed with broadcasters.

It doesn’t mention the recent clash between baseball and bloggers — although that involved the ejection of a newspaper blogger from a college baseball game, not a Major League game (there are suggestions that ESPN is to blame). Still, the issue is the same: broadcast rights versus the Internet. It’s a clash that is only going to grow in importance, I would argue.

And then there’s the even more ridiculous phenomenon of MLB trying to argue in court that fantasy sports teams should pay the league for the right to use the names of baseball players. What if someone talks about a game with friends at a bar? Presumably they should pay for that too.

Running the Red Queen’s race in newspapers

I missed this the other day, but my friend Scott Karp had a great, in-depth look at the New York Times and its advertising revenue picture — trying to sift through the various financial tea leaves and figure out in dollar terms (as opposed to percentage terms) just how much the Grey Lady’s print revenue has been declining, and how much its online revenue has been increasing, and whether the latter is enough to offset the former.

snipshot_e41hwpx775lc.jpgI don’t want to spoil the ending, but according to Scott’s math — which looks fairly comprehensive to me (although I am an English major) — the answers are a) a lot, b) somewhat and c) not even close. Part of the problem with trying to do what Scott did is that the Times, much like other newspapers, doesn’t like to break out exact numbers for either its newspaper revenue declines or its online revenue increases, which may have something to do with the fact that “online is growing by 20 per cent” sounds a whole lot better than “grew by $3-million,” especially when your print revenue sank by almost ten times that amount and your top line is about $483-million. Steve Boriss at the Future of News has some thoughts on Scott’s detective work.

Note:

The title of this post, for anyone not familiar with Alice in Wonderland, refers to the chess game in that book, in which the Red Queen says “It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”

William Safire on blogs and journalism

“Whether you’re a blogger or whether you’re The New York Times or CBS or The Wall Street Journal, if what you are doing is aimed at informing the public, then you’re a journalist, whether you get paid for it or not.”

Safire is quoted in this CNet story about a proposal in the U.S. to create a federal “journalist shield” law that would protect reporters — and possibly bloggers as well — from being forced to reveal their sources and/or testify in court. There are state laws that protect journalists, but not federal ones, which is why Josh Wolf wound up in court for refusing to testify and turn over his videotape of an anarchist demonstration.

New York Times: Portrait of a virtual sweatshop

Great piece in the New York Times magazine today, in which Julian Dibbel describes his tour of the “gold farms” in China, where young Chinese men toil over their keyboards for 12 hours a day collecting virtual money in games like World of Warcraft, sleeping in cramped dormitories and earning the equivalent of about 25 cents an hour. Stories about gold farming aren’t new, but this is the first time I have read a first-hand description of what they are like, and interviews with gold farmers. There’s also a video intro by Dibbel here (Update: Ed Felten of Freedom to Tinker has some thoughts here).


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One of the things that interested me about the story was the fact that there is already a hierarchy in gold farming operations — the lowest level just pays young men to play games all day and collect gold, which is then sold to (primarily) Western players. But the companies that run games like World of Warcraft don’t like the gold farmers, so a second class of operation has developed that takes over the character of a player who wants more gold and plays the game while the owner goes about their real lives.

Is this any worse than a real sweatshop or gold mining operation? Hardly. In fact it’s arguably a lot better, since the only real health risk is either repetitive stress injury or some vitamin-related ailment from never seeing the sun. It’s also interesting that when these young men aren’t working, many of them play World of Warcraft in Internet cafes. It’s difficult to imagine anyone making shoes or t-shirts or mining gold for fun in their off-hours.

Bonus link:

There’s a great photo essay in the magazine as well, which is reproduced in an online slide show: it shows some game players and their avatars. Not surprisingly, there is a severely overweight young man whose avatar is a muscled superhero, and an Asian man whose avatar is a young schoolgirl. But there are also several young women, and one man who clearly has ALS or some other muscle-wasting disease, and is in a wheelchair wearing an oxygen mask — he plays Star Wars Galaxies about 80 hours a week.

A slideshow of mesh 2007 memories

It’s hard to believe that mesh 2007 was only a couple of weeks ago — in a way it seems like so long ago, and yet at the same time it seems like just yesterday. I have to say that those two days were a blast, thanks to all the tremendous speakers and panelists and moderators we had, not to mention all the smart people in the audience who asked a lot of excellent questions.

I used the FlickrSlidr app and some Flickr tags to put together a slideshow of some of my favourite shots — thanks to Rannie and Will and Pema and the guys at Canada NewsWire, and everyone else who took photos. There’s lots more at Flickr under the tags “mesh 2007” or “mesh07.”

Created with Paul’s flickrSLiDR.

 

The real-world version of the Digg button

Since the Digg crew seem to have way too much time on their hands, it’s probably not surprising that they would come up with the idea of creating a real-life Digg button — one that sits in Digg’s lobby and displays the number of times someone has Dugg the Digg button on a page called (what else) diggthediggbutton.com. Of course, it seems as though they put one too few digits in the LED display, since by the time I looked at it last it had 11,458 Diggs and the display was only four digits long.

snipshot_e412t85j5f25.jpgApparently, the idea was sparked Kevin Rose of Digg got together with girl geek Ladyada of Adafruit and Phil Torrone of Makezine, and they decided it would be fun to give proto-hackers something hands on to build, and decided on a real-world Digg button with a small chip and LED display. So then the Revision3 gang decided to build their own larger version and put it in the Digg headquarters, hooked up to an Ethernet connection, so that anyone who Dugg the idea of the button could watch their Digg reflected in real time. And then it occurred to me — why don’t we put a bunch of these real-world Digg buttons on actual objects?

We could put them on the local Starbucks outlet, a local panhandler, the corner newstand, etc. Then people could press a button and vote for their favourite places. This guy tried to do something similar, but it involves a whole lot of Post-It Note pads and markers, and seems to be a whole lot of work.