Whistleblower turns up the heat on Facebook and Instagram

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

Several weeks ago, the Wall Street Journal published a series of six investigative news stories about Facebook, alleging a pattern of questionable behavior on the part of both the social network and its photo-sharing service, Instagram. One alleged that changes to the Facebook news feed algorithm, which were purportedly designed to improve the news-reading experience, actually had the opposite effect, and “turned it into an angrier place.” Another said that the company knew about the negative effects its Instagram service was having on the mental health of young girls, because researchers working at Facebook had repeatedly mentioned it during briefings with senior executives, but Facebok took little or no action. Other Journal stories revealed a little-known feature that allowed celebrities to avoid responsibility for breaching Facebook’s rules, and claimed that the company knew its services were being used by drug cartels and human trafficking networks, but routinely failed to do anything to stop it (Facebook responded that the stories are inaccurate and that it cares deeply about the effect its products have on users, including young girls).

The Journal reports were all based on what the paper called “an extensive array of internal company communications” given to it by a whistleblower, a former Facebook staffer who copied the documents before they quit working for the company because they disagreed with its behavior. On Sunday, the whistleblower revealed herself on 60 Minutes to be Frances Haugen, a former product manager at Facebook who has also worked for Google, Pinterest, Yelp, and a number of other technology companies. On Tuesday, Haugen testified before the Senate Commerce subcommittee on consumer protection, product safety, and data security about the potential dangers of Instagram for young users (Haugen also posted her testimony to her personal website). In both her 60 Minutes interview and her congressional testimony, Haugen made the same central point: that Facebook knew about the dangers of the recommendation algorithms that power it and Instagram, but chose to do nothing. It knew about these dangers, Haugen said, because the company’s own researchers had mentioned them repeatedly in multiple research papers.

“The company’s leadership knows how to make Facebook and Instagram safer but won’t make the necessary changes because they have put their astronomical profits before people,” Haugen said during her testimony to the senate committee. The bottom line, she said, is that Congress must take action, comparing Facebook to other industries that also wound up being regulated by the government in order to protect consumers from harm, such as tobacco companies and car makers. One of the big challenges with Facebook, she argued, is that legislators don’t have any idea how the company’s products work, because it is so reluctant to either share data from its own internal research, or provide data to outside scientists. “This inability to see into Facebook’s actual systems and confirm they work as communicated is like the Department of Transportation regulating cars by only watching them drive down the highway,” Haugen told the senate committee.

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Australian defamation ruling threatens media companies

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

Earlier this month, an Australian court issued a decision in a long-running defamation case: the judges ruled that Dylan Voller, who filed the case in 2017, could proceed with a defamation lawsuit against a number of Australian media outlets, including Murdoch-owned The Australian and Sky News. Not that unusual. Except that Voller isn’t suing these news companies for things they printed or broadcast about him, he’s suing them for things that Facebook users said in comments that appeared on the Facebook pages of those media companies after they linked to news stories about him. In effect, the Australian court said these media outlets are legally responsible for the comments their readers left on those posts, even if the companies were unaware of their existence. The chilling effect of this decision has already been felt even outside Australia: according to a report in the Wall Street Journal on Tuesday, CNN says it will shut off all public access to its Facebook pages in Australia because of the ruling.

The decision states that “the acts of the appellants in facilitating, encouraging and thereby assisting the posting of comments by the third-party Facebook users rendered them publishers of those comments,” and therefore liable. The judges added that an attempt by the media companies to portray themselves as “passive and unwitting victims of Facebook’s functionality” was not credible. “Having taken action to secure the commercial benefit of the Facebook functionality, the appellants bear the legal consequences,” the court said. It’s worth noting that the decision isn’t a lower-court ruling that might later be reversed: Voller won the original case, giving him the right to sue the companies; an appeals court upheld that decision in 2019, and that in turn was appealed to the country’s highest court, which issued the latest ruling. Five of the seven judges hearing it agreed with the majority.

When news of the decision was first released, some speculated that media companies might shut down their comments, or even their entire Facebook presence, for fear of being caught up in similar lawsuits. CNN appears to be the first, but it may not be the last. The media company reportedly asked Facebook for help in turning off comments on all of its posts in Australia, but the social network refused. Until recently, Facebook didn’t allow comments to be turned off on pages, presumably because they are a significant source of user engagement. It introduced the ability to do so in 2019, after the original Australian court decision in the Voller case, but comments have to be disabled on a post by post basis, rather than across all of a publisher’s pages.

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Leaked files from alt-right host Epik raise some hard questions


Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

In a data leak first reported last week by independent journalist Steven Monacelli on Twitter, a group of unnamed hackers claiming to be associated with the hacker collective known as Anonymous released more than 180 gigabytes of data from Epik, a web-hosting company that has become notorious for having a number of alt-right groups and services as clients, including right-wing Twitter alternatives Gab and Parler, as well as pro-gun and pro-Trump sites. “This dataset is all that’s needed to trace actual ownership and management of the fascist side of the internet,” the group said in its news release. “Time to find out who in your family secretly ran an Ivermectin horse porn fetish site, disinfo publishing outfit or yet another QAnon hellhole.” The data dump is said to contain account information for all of Epik’s clients, including the registered owner’s email address, mailing address, and other information (although some right-wing sites use anonymization services to conceal this data).

The importance of the information in the Epik hack — if it proves to be accurate — seems obvious, especially for researchers trying to track QAnon groups or other disinformation sources, as well as hate-speech advocates and domestic terrorists. “The company played such a major role in keeping far-right terrorist cesspools alive,” Rita Katz, executive director of SITE Intelligence Group, which studies online extremism, told the Washington Post. “Without Epik, many extremist communities—from QAnon and white nationalists to accelerationist neo-Nazis—would have had far less oxygen to spread harm, whether that be building toward the January 6 Capitol riots or sowing the misinformation and conspiracy theories chipping away at democracy.”

Emma Best, co-founder of Distributed Denial of Secrets, a journalism non-profit that specializes in leaked data, told the Post that some researchers have called the Epik hack “the Panama Papers of hate groups,” a comparison to the leak of more than 11 million documents that exposed the offshore finance industry. Megan Squire, a professor at Elon University who studies right-wing extremism, told the Post “It’s massive. It may be the biggest domain-style leak I’ve seen and, as an extremism researcher, it’s certainly the most interesting. It’s an embarrassment of riches.” Like the Panama Papers, getting information out of the huge database and making sense of it is time-consuming, which could explain why it took several days for mainstream sites like CNN and the Post to report on the Epik hack.

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Facebook goes on the offensive against critical reporting


Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

In the aftermath of the 2016 presidential election, and widespread criticism that Facebook had helped to destabilize the process by enabling Russian trolls and spreading disinformation, the company seemed to strike mostly an apologetic tone. Mark Zuckerberg, Facebook’s co-founder and chief executive, occasionally seemed defensive in his subsequent testimony before Congress, but the general sense was that he and the company were sorry for playing a role in those events, and were trying to do better. However, more recently Facebook appears to be taking a much more aggressive approach to criticism, if the company’s response to recent reporting from the Wall Street Journal and New York Times is any indication. The social network also seems to be trying to shift public opinion by inserting positive stories about Facebook into users’ news feeds, while Zuckerberg is doing his best to stay out of the fray.

After a series of Journal articles detailing how Facebook has a special program that allows celebrities to get around the platform’s rules of behavior, and has ignored the advice of its own researchers in its drive for growth at both Facebook and Instagram, the company responded with a lengthy blog post written by Nicholas Clegg, vice-president of global affairs and a former deputy prime minister in the UK. In it, the Facebook executive said the stories “contained deliberate mischaracterizations of what we are trying to do,” and that the reporting from the Journal “conferred egregiously false motives to Facebook’s leadership and employees.” The central allegation in the series, he said — that the company conducts research, and then systematically and willfully ignores it if the findings are inconvenient — is “just plain false.”

In the past, given such accusations, Zuckerberg might have penned his own blog post explaining the company’s behavior, as he did when Facebook said it was moving discussions on the platform toward private groups and encrypted messaging, or when he was describing his commitment to free speech, or when he discussed the decision to permanently block Donald Trump from the platform. In this case, Facebook decided to expand on Clegg’s argument in a separate post, but the post was not signed by anyone. In it, the company tried to highlight some of the positive work it has done on disinformation and abuse, including the fact that it has 40,000 people working on safety and security, and has invested more than $13 billion to protect users (which a former Facebook executive pointed out is about four percent of the company’s revenue).

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A kayak trip through Cootes’ Paradise

Whenever we travel somewhere within driving distance, I like to bring the kayaks, in case there’s a lake or a river or something where I can paddle around and see the scenery from a different perspective. So when we went to visit my daughter and son-in-law in Ancaster (near Hamilton, west of Toronto) I brought the kayaks and looked around for a place to paddle. Driving past Hamilton on the highway, you can see a large body of water to the north, and I had always wondered what it was, and whether I could paddle there. So I looked it up and it turns out it’s a wetland area called Cootes’ Paradise, which was created in 1927 and includes a marsh that’s about 320 hectares in size.

So one morning, when it looked like it was going to be warm and sunny, I drove down to a park right next to the wetland and dropped the kayak into the water and headed out. Right away I saw a bunch of white egrets sitting on a berm, and as I turned the corner into the larger part of the lake, I could see it was about half a kilometre across or so, with a couple of narrow channels I could paddle down, so I headed out to explore one. Someone seemed to have sent a memo to all the turtles telling them to lie out in the sun, because literally every downed tree was covered in turtles of various sizes.

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Internal memos show Facebook knew about flaws and did nothing

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

In 2018, Mark Zuckerberg, co-founder and chief executive of Facebook, said that the company was rolling out a significant change to the algorithm that governs its News Feed, in an attempt to encourage more users to interact with content posted by their friends and family, rather than content from professional sources such as news publishers and other brands. One of the reasons for doing this, Zuckerberg said, was a growing body of research showing that consuming mostly content from brands and publishers was not good for the well-being of users. However, according to a report from the Wall Street Journal published on Wednesday, the algorithm change didn’t improve the well-being of users — in fact, it actually had the opposite effect. Internal memos describe how the company’s own researchers said the changes were making the News Feed “an angrier place” by encouraging outrage and sensationalism. And when they suggested changes, Zuckerberg turned them down because they would decrease engagement, the Journal says.

The Facebook researchers “discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism,” the Journal report says, because this generated higher levels of comments and reactions, which the platform uses as indications that a post is successful and should be amplified. “Our approach has had unhealthy side effects on important slices of public content, such as politics and news,” data scientists at the company said in memos that the newspaper was able to read. “This is an increasing liability. Misinformation, toxicity, and violent content are inordinately prevalent among reshares.” These researchers worked on a number of potential changes that they hoped might ameliorate the algorithm’s tendency to reward outrage, the Journal says, but memos show Zuckerberg resisted many of these solutions because he was worried they might lead to people spending less time interacting with content on the platform.

The emails and memos the newspaper quotes from are part of what it calls “an extensive array of internal company communications” that it gained access to (although it’s not clear how), which so far have produced three investigative pieces on the company’s practices, of which the News Feed story is the third. The first, from reporter Jeff Horowitz, described a little-known system within the company that allowed VIPs to avoid any repercussions for breaching the platform’s terms of service. The program, known as XCheck (pronounced cross check) allowed celebrities, politicians, athletes, and other “influencers” to post whatever they wanted, with no consequences. Although an internal Facebook report seen by the Journal referred to “a select few members” as having this ability, the story says that as of last year, close to 6 million people were covered by the XCheck program.

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