Shane Richmond, the technology blogger for the Telegraph newspaper in the UK, took some time off and asked several guest bloggers to fill in for him by writing about the Internet and the future of the music industry. One of the most recent posts was by Mark Kelly, the keyboard player for a band called Marillion, who described the group’s experiences as they moved from the traditional label relationship to an independent model. It’s well worth reading, if you’re at all interested in the future of the music business and how artists are dealing with the Web.
Mark says that the band was effectively dumped in 1995 by their label (EMI) after one of their albums only sold 300,000 copies, and then tried to work with an independent label but didn’t have much success. Starting in 2000, the group got its fans to pre-order a CD — having built up a list of more than 20,000 fans — and used that money to finance the recording of the album. The band did its own distribution online and through independent record shops, and over the next six years released three more albums the same way. Although Kelly doesn’t say how the band did financially, he says:
