Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer
On Tuesday, Mark Schoofs, the editor-in-chief of BuzzFeed News, told staff that he and two other senior editors—Tom Namako, deputy editor-in-chief, and Ariel Kaminer, the executive editor of the investigations unit—are leaving the company, and the news division is being downsized via buyouts and/or layoffs, with most of the reductions coming in investigations, science, politics, and inequality. Schoofs said that BuzzFeed, the parent company, had “subsidized BuzzFeed News for many years,” and that the newsroom needed to “accelerate the timeline to profitability.” Jonah Peretti, CEO of BuzzFeed, said in a separate staff email that jobs would also be lost on the video team and the editorial team at Complex Networks, a company BuzzFeed acquired last year just after going public via a merger with a special purpose acquisition company or SPAC. Peretti said the newsroom needed to “prioritize the areas of coverage our audience connects with the most.”
During an all-hands meeting on Tuesday, following the resignations of Schoofs and the two other top editors, Peretti talked about leadership changes and said BuzzFeed was looking at “the addition of a dedicated business development group,” Laura Wagner of Defector reported. However, Peretti left the meeting abruptly and took no questions from staff, which seemed to irritate more than a few of those present. Julia Reinstein, a senior reporter at BuzzFeed News, said on Twitter: “I have worked at this company for nearly 7 years and I’ve never felt so disrespected than seeing my CEO log off without answering a single question about why he wants to gut my newsroom.” A staffer who was at the all-hands meeting described the atmosphere as “acrimonious.”
The cuts announced on Tuesday are nothing new for BuzzFeed. Last year, the company laid off 70 employees, including 47 HuffPost staffers based in the US, as part of what Peretti said was an attempt to “drive longterm sustainability” (BuzzFeed acquired HuffPost from Verizon in 2020). In 2019, BuzzFeed laid off more than 200 reporters, editors, and other editorial staff, including entire teams and large chunks of its international bureaus in the UK and Australia. Some wondered whether Facebook had helped cause the reductions by changing its news recommendation algorithms. But as I wrote for CJR then: “If the giant social network is partly to blame, it is mostly because editors at BuzzFeed yoked themselves so tightly to Facebook’s wagon, even after the Zuckerberg empire provided ample evidence it would move the goalposts at a moment’s notice.”
Continue reading “BuzzFeed and the demands of being public”