
From Phil Hoad for Atlas Obscura: “Months after he buried it in darkness, Régis Hauser still dreamed of the hole he dug at 3:30 a.m. on April 24, 1993, three feet deep somewhere in France. How he lugged the hunk of metal from his car trunk and placed it in the dirt. When he told his tale to the French newspaper Libération, he made the entombment sound faintly gothic: “I hadn’t even finished, and my hands were bloody. When it was done, I went far away, to get breakfast. I looked at myself in the mirror at the cafe. I was barely recognizable, disheveled, covered in earth.” No one had seen him in the act, or so Hauser hoped. The object Hauser buried that night was a bronze sculpture of an owl. He had promised that whoever found it could exchange it for an identical owl cast in gold, silver, onyx, diamonds, and rubies, worth about one million francs. Its location could be divined by solving 11 puzzles, a combination of riddles and illustrations, published shortly afterward in a book he wrote called On the Trail of the Golden Owl.”
Airlines are really just banks with airplanes now, thanks to the rise of point programs

From Ganesh Sitaraman at The Atlantic: “Here’s how the system works now: Airlines create points out of nothing and sell them for real money to banks with co-branded credit cards. The banks award points to cardholders for spending, and both the banks and credit-card companies make money off the swipe fees from the use of the card. Cardholders can redeem points for flights, as well as other goods and services sold through the airlines’ proprietary e-commerce portals. For the airlines, this is a great deal. They incur no costs from points until they are redeemed—or ever, if the points are forgotten. This setup has made loyalty programs highly lucrative. A 2020 analysis found that Wall Street lenders valued the major airlines’ mileage programs more highly than the airlines themselves. United’s MileagePlus program, for example, was valued at $22 billion, while the company’s market cap at the time was only $10.6 billion.”
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