
The court-ordered bankruptcy auction of Gawker Media approached its final conclusion on Thursday, with most of company’s assets set to be acquired by Univision for $135 million. But one thing that isn’t part of the deal is Gawker.com—the website that launched an alternative blogging empire almost 14 years ago.
In other words, while some of Gawker will continue to live on, as Univision absorbs existing verticals like Gizmodo and Jezebel, what many saw as the heart and soul of the company (to the extent it had either one of those things) will no longer exist. Staff were notified by founder Nick Denton on Thursday afternoon.
In the original offer from Ziff-Davis that Gawker announced when it filed for bankruptcy, it looked as though a window had been left open that might have allowed Denton take over ownership of the main site, but that window appears to have closed. The Univision offer reportedly includes a clause that prevents him from competing with the new owner of his former company.
Univision hasn’t disclosed why it didn’t want to acquire Gawker.com, but it’s likely the reputation of the site (not to mention a conspicuous lack of advertising on that particular vertical) convinced the company not to include it in the deal.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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