
Repeated attacks by President Donald Trump and his administration on what they call the “dishonest media” appear to have had an unexpected—and very welcome—side effect for some media companies, which have seen record numbers of new subscribers and donations.
One of the most widely reported examples of this “Trump bump” is the New York Times, which added more than 250,000 new subscribers in the final three months of 2016. That was its best quarterly performance since it launched its digital subscription plan in 2011.
But the Times is just one of the more high-profile media outlets that have seen a boost in sign-ups since the election. The Washington Post has also seen a wave of subscriptions, with a record number of new sign-ups in January, and is said to have passed the 300,000-subscriber mark for the first time.
Magazines have also seen a dramatic rise in interest in subscriptions. Mother Jones saw the number of donors to the non-profit magazine jump by more than 150% in January compared with the same month the previous year, according to a report by Poynter, and saw a more than 300% increase in new digital sign-ups.
Note: This was originally published at Fortune, where I was a senior writer from 2015 to 2017
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