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Note: This was originally published in the daily newsletter at the Columbia Journalism Review, where I’m the chief digital writer

If you’re an independent writer or journalist, Facebook would like you to know that it wants to help you. With what? Just about everything: it wants to give you easy to use writing and publishing tools, so you can create websites and newsletters, and publish them in multiple places (including on Facebook, of course), and it wants to help you connect those sites and newsletters you create to groups that it will also help you create (on Facebook, naturally). And it wants to give you tools to attract subscribers to your writing, and other ways of generating revenue (i.e., ads), and all kinds of other non-specific helpful advice. We know all this because Campbell Brown, Facebook’s head of news partnerships, and Anthea Watson Strong, the company’s product manager for news, wrote a blog post in which they described all of these features and the ways in which they want to “empower independent writers, helping them reach new audiences and grow their businesses.” But the part that really caught the attention of those in the media is that Facebook says it is going to jump-start this new program by paying a “small subset” of independent writers.

Nowhere in this long statement of intent does anyone mention the name Substack, which is probably not surprising, because what Facebook is offering sounds like a carbon copy of what Substack provides to independent writers and journalists: a platform for their posts and newsletters, one in which Substack not only provides back-office support for subscriptions, but also doles out cash to a select group of writers in order to convince them to try out the platform. This “Substack Pro” program has been the source of some controversy recently, due to the fact that some of the writers the company has chosen to fund have expressed a range of what some find to be offensive opinions. For example, Scott Alexander, who writes a blog known as Astral Codex Ten (and was the subject of a controversial New York Times profile), has written positively about the idea of “human biodiversity,” which is often a code word for pseudo-scientific racism and/or eugenics. The list of others on the Substack Pro list (which the company has not made public) reportedly include Frederik de Boer, who promised he would retreat from public writing after he falsely accused another journalist of rape, but has since restarted his political blog.

While he isn’t being paid by Substack, Glenn Greenwald — the former Intercept writer — has used Substack to write about about New York Times journalist Taylor Lorenz, making it clear that he doesn’t think the harassment she has faced is as important as the harassment he has faced. And Graham Linehan has reportedly used his Substack newsletter to mock, mis-gender, and harass trans women. Substack co-founder Hamish Mackenzie said in a blog post that who they decide to pay isn’t based on the content of what they write, but merely on whether they will be successful (i.e., generate revenue) and that therefore these are not editorial decisions, but critics have pointed out that these are exactly the kinds of editorial decisions traditional media outlets often make. In any event, several writers and journalists have said they are leaving Substack, because they don’t want the revenue they generate from subscriptions to be used to fund opinions they disagree with. In response, Substack co-founder Chris Best tweeted “defund the thought police” (Substack’s founders have since tried to clarify that the Pro program supports a wide range of writers).

Continue reading “Facebook goes after Substack”

Note: This was originally published in the daily newsletter at the Columbia Journalism Review, where I’m the chief digital writer

Last fall, after more than a year-and-a-half’s worth of Congressional committee hearings and investigations into the power of technology platforms like Google, Facebook, and Twitter, the government released a comprehensive report on alleged anti-competitive conduct by the companies. The 450-page report, which called for a number of “structural remedies” including breakups of the companies, also helped lend momentum to an almost unprecedented number of state and federal antitrust actions. One of those was a lawsuit launched against Facebook by the Federal Trade Commission, backed by an investigation it and 49 states conducted, alleging a wide range of monopolistic behavior. At the time, the company responded with a blog post and public statement calling the lawsuit “revisionist history,” and arguing that it “ignores reality” when it comes to the nature of its business. On Wednesday, the company released a much more comprehensive response: a 54-page defense and a request to dismiss the suit.

“No government lawsuit similar to this one has been brought in the 130-year history of the Sherman Act, and for good reason,” Facebook’s statement begins. The FTC “has not alleged facts amounting to a plausible antitrust case,” it says; instead, the company alleges the federal regulator has chosen to file a case that “ignores its own prior decisions, controlling precedent, and the limits of its statutory authority.” In order to make a plausible case for antitrust action, Facebook’s defense argues, the FTC would have to prove a) that Facebook dominates a defined market, b) that it has the power in that market to raise prices or restrict output, and c) that it has maintained that monopoly power in ways that harm competition and/or injure consumers. The government’s complaint fails, the company says, “because the FTC has not pleaded facts sufficient to satisfy any of the three required elements of a claim.”

When it comes to the market the company allegedly dominates in an anti-competitive way, the FTC’s case argues that the relevant market is “personal social networking,” i.e. the sharing of photos and other personal information with family and friends. As some technology journalists like newsletter author Casey Newton have pointed out, this is a shaky definition on a number of counts: for one thing, the FTC’s claim carefully ignores popular apps like TikTok, which has managed to build a massive amount of market share — 800 million users or so by the end of last year — despite Facebook’s alleged monopolistic behavior. Such a market definition, the company argues, is contradicted by the FTC’s own allegations, which accuse the social network of restricting access to its data platform in order to keep out competitors, which then aren’t included in the regulator’s definition of Facebook’s market.

Continue reading “Facebook asks court to dismiss the FTC’s antitrust complaint”

Note: This was originally published in the daily newsletter of the Columbia Journalism Review, where I am the chief digital writer

From the results of the 2020 presidential election to the alleged dangers of the COVID vaccine, disinformation continues to have a significant effect on almost every aspect of our lives, and some of the biggest sources of disinformation are the social platforms that we spend a large part of our lives using — Facebook, Twitter, YouTube, etc. On these platforms, conspiracy theories and hoaxes are distributed at the speed of light, thanks to the recommendation algorithms that all of these services use. But the algorithms themselves, and the inputs they use to choose what we see in our feeds, are opaque, known only to senior engineers within those companies. or to malicious actors who specialize in “computational propaganda” by weaponizing the algorithm. Is there anything we as a society can do about this problem, apart from hoping that Facebook and its ilk will figure out some kind of automated solution, even if that goes against their financial interests, as it almost certainly will?

We invited some veteran disinformation researchers and other experts to discuss this topic and related issues on CJR’s Galley discussion platform this week, including: Joan Donovan, who runs the Technology and Social Change research project at Harvard’s Shorenstein Center; Sam Woolley, an assistant professor in both the School of Journalism and the School of Information at the University of Texas in Austin; Anne Washington, an assistant professor of data policy at New York University and an expert in data governance issues; Khadijah Abdurahman, an independent researcher specializing in content moderation and surveillance in Ethiopia; Irene Pasquetto, who studies information ethics and digital curation as an assistant professor at the University of Michigan’s School of Information; and Lilly Irani, an associate professor in the department of communication at the University of California in San Diego.

Donovan, whose specialty is media manipulation, disinformation, and adversarial movements that target journalists, says she believes the US needs legislation similar to the Glass-Steagall Act, which put limits on what banks and investment companies could do. This kind of law would “define what these business can do and lay out some consumer protections, coupled with oversight of human and civil rights violations by tech companies,” Donovan says. “The pandemic and the election revealed just how broken our information ecosystem is when it comes to getting the right information in front of the right people at the right time.” The way that Facebook and other platforms operate, she says, means that “those with money and power were able to exert direct influence over content moderation decisions.”

Continue reading “What should we do about the algorithmic amplification of disinformation?”

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

The Australian version of Facebook got decidedly less newsy a week ago, after the social-media giant suddenly blocked Australian news outlets from posting their stories to its platform, and also blocked regular users in that country from sharing news from any media outlet anywhere in the world (traffic to Australian news sites fell by as much as 20 percent, according to Axios). This move came in response to a law that requires large platforms like Facebook and Google to pay for every news article carried on their networks, something that both companies said fundamentally misunderstands the relationship between their platforms and news publishers (the law was passed by the Australian parliament on Wednesday). To critics of the company, including some members of the government, the move was just another sign of how Facebook has too much power, and needs to be regulated. To defenders of the open internet, including World Wide Web creator Sir Tim Berners Lee, it was just the opposite: a sign of how governments are over-reaching when it comes to legislation aimed at curbing platform power and/or funding journalism.

This week, the Australian front in this war over payment for news cooled down dramatically, when Facebook said Monday that it was removing the block on sharing in that country, as a result of amendments to the law. But the war itself shows little sign of stopping. If anything, Australia’s pressure on Google and Facebook, and the resulting settlement with the latter — as vague as it may be in practice — only seems to have increased the interest other countries have in trying to repeat Australia’s success (Microsoft is also trying to help push this kind of legislation, likely for competitive reasons). At the end of the day, citizens lost the ability to post news for a few days, but media companies are likely to get a windfall as a result (broadcasters like Seven and Nine have already gotten $30 million each from Google). Facebook has committed to investing more than $1 billion in the media industry worldwide over the next three years. Canada has said it is interested in pursuing legislation similar to that proposed by Australia, and legislators in the European Union seem similarly enamored of the code and its ability to squeeze the platforms.

As CJR explained recently, the Australian law is a tougher version of legislation introduced in France and Germany several years ago, after the passage by the EU of new copyright rules on what are called “neighboring rights,” which apply to aggregators like Google News. The French and German variations of those laws have had mixed results, in part because they are difficult to enforce. In France earlier this week, antitrust regulators released a report that accused Google of failing to comply with the rules requiring it to hold talks with publishers over payment for their content. The search giant signed a three-year deal worth $76 million with a number of French publishers earlier this year, but some smaller news outlets were not included in the deal. According to regulators, Google failed to hold talks with those other publishers “in good faith” to find an agreement on payment. This helps explain why Australia’s version of the same legislation imposes mandatory binding arbitration if a platform fails to hold negotiations with a publisher after a certain period of time.

Continue reading “Facebook and the news after Australia: What happens now?”

Note: This was originally published as the daily newsletter for the Columbia Journalism Review, where I’m the chief digital writer

Australia has become Ground Zero in the battle over payment for news in recent weeks, thanks to a proposed law that would force platforms like Google and Facebook to pay publishers for the right to use even small portions of their articles. That battle escalated in two different directions at once on Wednesday: on one side, News Corp. announced a multi-year deal with Google that will see the search company pay for content from the Wall Street Journal, the New York Post, the Times in the UK and other Murdoch properties. Just hours later, Facebook announced that it has taken the exact opposite approach: because of the proposed law, the company says it will block publishers in Australia from posting any of their articles to Facebook, and will also block Facebook users in that country from sharing any news on its platform — that is, not just news from Australian publishers, but any news from any outlet worldwide. William Easton, director of operations in Australia for Facebook, wrote that the proposed news-payment code “fundamentally misunderstands the relationship between our platform and publishers who use it to share news content.”

The proposed Australian code, which is scheduled to go before that country’s Senate later this month for approval, would force Google and Facebook to negotiate with news publishers — either individually or as a group — in order to arrive at fair compensation for the use of even small snippets of their news content. If they can’t reach an agreement, then the Australian code would force the digital platforms to enter into binding arbitration with a government-appointed mediator. In addition to payment, the code also requires the platforms to do other things, including sharing any changes to their news-recommendation algorithms that might affect how a publisher’s content is found. The original version of the code would have forced Google and Facebook to pay a specific amount for every click on a news article, but a revised version released this week says that the platforms can negotiate payment based on lump sums for any and all content.

The Australian code is a tougher version of similar copyright-based laws that have been enacted over the past few years in a number of European countries, including France and Germany, which require Google and other digital platforms to pay for using even small sections of news articles. Those laws were sparked by changes to European Union copyright laws to enable what are called “neighboring rights,” and the EU is said to be watching Australia’s proposed law with a view towards possibly toughening its own legislation in similar ways. While Google has threatened in the past to withdraw its search and news services from the EU, as well as from France and Germany, the company has not followed through on these threats (with one exception: it removed Spain from its Google News index in 2014 after similar laws were passed in that country). Instead, it has been signing deals with publishers in France and elsewhere, paying them for inclusion in its Google News Showcase, which was launched last year.

Continue reading “Google cuts deals with publishers while Facebook blocks all news in Australia”

Note: This post was originally published as the daily newsletter for the Columbia Journalism Review, where I am the chief digital writer

Whenever the subject of disinformation, hate speech, or harassment on social-media platforms comes up, someone inevitably suggests all of these problems could be solved if Facebook, Twitter, and Instagram outlawed anonymity and forced users to sign up using their real names. The past week has seen a revival of this argument from a number of corners: In a Wall Street Journal op-ed, Andy Kessler said that trying to solve these problems by tweaking Section 230 — the clause in the Communications Decency Act that gives digital platforms protection from liability for content they host — would be too difficult, and so ending anonymity is the only solution. The “know your customer” rule for Wall Street is designed to stop money laundering, Kessler suggested, so “maybe it can work for rhetoric laundering.” At the very least, he said, it would make it easier for people to sue random Twitter users for defamation, etc.

How would verifying the identity of social-media users be accomplished exactly? Kessler doesn’t really know. “Require a credit card, like Apple does to use its app store? Maybe,” he writes. “A driver’s license? Passport? A trip to the post office or DMV?” The idea that someone would have to upload their passport or driver’s license in order to tweet seems so absurd as to be laughable, but Kessler has some company in his dislike of anonymity on social networks: Citing the article in a tweet, Senator Ron Johnson from Wisconsin, chairman of the Senate’s Homeland Security committee, said he was “concerned that Congress’s involvement in Section 230 reform may lead to more harm than good,” and that one solution worth considering was “to end user anonymity on social media platforms. Social media companies need to know who their customers are so bad actors can be held accountable.”

Johnson was soon joined by Senator John Kennedy, who says he is working on legislation he plans to introduce that would require social-media users to verify their identities. Doing this would “cause a lot of people to think about their words” before posting, Kennedy said. According to one news report, the senator is “confident the proposal would be constitutional” and added that “many newspapers require users to identify themselves in comment sections.” Whether Kennedy or Johnson are successful remains to be seen, but there are a number of reasons to be skeptical about the idea that removing anonymity would even be possible, let alone a positive development for social media. For one thing, Jeff Kosseff, a law professor at the US Naval Academy, said the courts have repeatedly upheld a First Amendment right to anonymity, citing the anonymous authors of the Federalist Papers, among others, and this right has also been recognized for internet forums and other digital platforms.

Continue reading “Would ending anonymity make social media better? In a word, no”