Note: I originally wrote this for the daily newsletter at the Columbia Journalism Review, where I am the chief digital writer
In a recent column for the New York Times, media writer Ben Smith wrote about how regulators in Australia and France are moving to force digital platforms like Google and Facebook to pay media companies directly for the content they carry from publishers, in the wake of new copyright rules set by the European Union last year. A number of other countries have also tried to do this, with varying degrees of success — Germany passed a law in 2013, but has had difficulty enforcing it, while Spain passed a similar law in 2014, at which point Google responded by shutting down its Google News service completely in that country. The rationale for these kinds of moves against the digital platforms, as Smith laid out in his column, is relatively simple: Google and Facebook took control of the advertising industry, and thereby destroyed the media’s ability to earn a living, which in turn has led to a decline in journalism.
But is this true? Or did Google and Facebook just take advantage of the the internet to offer a better product, something media companies could also have done? Why should they be forced to support companies that were in decline long before the internet? To discuss these and other questions, we used CJR’s Galley discussion platform to hold a virtual discussion with a group of experts including Ben Smith of the Times; Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at CUNY; Monica Attard, the head of journalism at the University of Technology School in Sydney, Australia; Ben Thompson, a technology and media analyst who writes a subscription newsletter called Stratechery; Emily Bell, director of the Tow Center for Digital Journalism at Columbia University, and Rasmus Kleis Nielsen, who runs the Reuters Institute for the Study of Journalism at Oxford University.
Jarvis, a longtime defender of Google and Facebook and author of a book entitled “What Would Google Do?”, argued that the digital platforms are a huge benefit to publishers, because they send them traffic (he also noted that Facebook has donated money to support his work at CUNY). “God did not give newspaper publishers the revenue they had. It is not their eternal entitlement,” Jarvis said. “In the new reality of the internet, new competitors came to offer news companies’ customers — advertisers — a better deal, while publishers insisted on clinging to their old, mass-media business model with all its inefficiencies.” Smith, however, countered that Google and Facebook benefited from laws that helped them grow. “Copyright has been interpreted not to include headlines. Platforms don’t have liability for what is published on them,” he said. “Those aren’t natural laws, they’re just regulations written by legislators.”
Continue reading “Should Google and Facebook be forced to pay for content?”









